Event Marketing Specialist

Internet2 • Ann Arbor, MI • 3h ago

Internet2

Event Marketing Specialist - Remote

Internet2 is a non-profit, member-driven advanced research and education (R&E) technology organization. Founded in 1996, we provide high-performance infrastructure and integrated cloud solutions, a secure trust fabric, and collaborative forums that allow U.S. higher education and research institutions to drive the next generation of scientific and academic discovery.

National High-Performance Infrastructure

: Delivers a resilient, secure, and automated network built for the most advanced scientific applications with a reduced environmental footprint.

Seamless Global Access

: Provides secure Wi-Fi at over 44,000 locations and facilitates worldwide collaboration through connectivity with international R&E networks.

Community-Powered Cloud Solutions

: Streamlines access to major cloud providers through community-powered procurement, pre-negotiated terms, and customized R&E services.

Advanced Identity & Security

: Establishes trust frameworks and access management tools that protect institutional data while enabling seamless cross-border collaboration.

Community-Driven Innovation

: Convenes R&E peers to co-create custom infrastructure, solve shared challenges, and transcend institutional boundaries.

Read our

2025 Annual Report

and visit our website (

www.internet2.edu

) to learn more about us.

Position Summary:

Internet2 is seeking an Event Marketing Specialist to own the marketing strategy and execution for its two flagship events: the Global Summit and Technology Exchange, which draw anywhere between 450--650 attendees from institutions across the U.S. and internationally. Email is the primary channel for driving registrations to these events, and each event campaign involves 40+ targeted emails sent across a diverse, segmented audience of 18,000+ contacts. This role sits within a small, integrated marketing and communications team and works closely with peers in strategic communications, digital experience, and convening to deliver cohesive, high-impact event campaigns.

In this role, you will craft tailored messaging that resonates across a wide range of reader profiles, from network engineers and IT architects to C-suite leaders, international participants, and first-time attendees. You will own the full email curriculum for both events: from strategy and content development through automation, A/B testing, and performance optimization. Beyond email, you will coordinate multi-channel promotion efforts spanning digital advertising, community amplification, social proof, and in-event engagement to maximize reach and registration conversion.

Internet2 also supports additional community convening opportunities, and this role may be called upon to provide marketing support for those efforts as needed.

Email Strategy & Content

Own end-to-end email strategy and execution for Global Summit and Technology Exchange, managing 40+ emails per event across the full attendee lifecycle.

Execute the event content strategy through targeted campaigns and automated journeys that engage prospective and returning attendees, nurture leads, support registration, and drive conversions.

Write compelling, audience-focused copy and continuously optimize campaign performance through testing, analysis, and measurement of key engagement and growth metrics.

Support list growth by identifying opportunities to capture new contact

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