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Overview Are you creative, resourceful, talented, and ready to get to work in Charlotte, North Carolina (NC)? Do you like a fast-paced environment that rewards success? Join Kimley-Horn's growing marketing team and help...
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Marketing Director Reports To: Chief Development Officer Hours: 40+ hours/week Position Summary The Marketing Director leads strategic marketing and communications to promote the JCC's programs, memberships, and communit...
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TheSenior Marketing Leadplays a key role in shaping how Henry Ford Health shares the stories behind its most impactful service lines. In this strategic, data-driven role, you'll develop compelling messaging, lead innovat...
Campus Marketing Intern Location: UNIVERSITY OF NORTH CAROLINA SCHOOL OF THE ARTS - WINSTON - 38574001 Workdays/shifts : Varying shifts, days/hours (open availability preferred). More details will be provided during the...
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Overview Kimley-Horn is looking for a Senior Marketing Specialist to join our team in Houston, Texas (TX)! This is not a remote position. Responsibilities The primary purpose of this role is to be a catalyst for growth o...
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Sales and Marketing Assistant - for our client in Imperial. Monday through Thursday, 8:00 AM to -5:00 PM, Friday 7:45 AM to 12:30 PM. $20.00 per hour. Client is seeking a dedicated Sales and Marketing Associate to serve...
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1. What Sales and Marketing Do (High Level)
Marketing
- Focuses on attracting, engaging, and nurturing potential customers
- Builds brand awareness, demand, and interest
- Works at the top and middle of the funnel
Sales
- Focuses on converting interested prospects into paying customers
- Manages relationships, negotiations, and closing deals
- Works at the bottom of the funnel
They work best together: marketing generates demand → sales converts it.
2. Common Marketing Jobs
Entry-Level / Early Career
- Marketing Coordinator – supports campaigns, content, and reporting
- Social Media Specialist – manages platforms, posts, and engagement
- Content Marketing Associate – creates blogs, emails, and assets
- SEO / SEM Specialist – improves website traffic and search visibility
Mid-Level Roles
- Digital Marketing Manager – oversees paid ads, email, SEO, analytics
- Brand Manager – manages brand messaging and positioning
- Product Marketing Manager – connects product features to customer needs
- Marketing Analytics Manager – tracks performance and ROI
Senior / Leadership Roles
- Head of Marketing / Marketing Director
- VP of Marketing
- Chief Marketing Officer (CMO)
Key Marketing Skills
- Market research & customer insights
- Content creation & storytelling
- Data analysis & performance tracking
- Campaign planning & execution
- Marketing tools (Google Analytics, HubSpot, Meta Ads, etc.)
3. Common Sales Jobs
Entry-Level / Early Career
- Sales Development Representative (SDR/BDR) – qualifies leads, sets meetings
- Inside Sales Representative – sells remotely (phone/email/video)
- Retail Sales Associate – sells directly to customers in-store
Mid-Level Roles
- Account Executive (AE) – manages deals from pitch to close
- Territory Sales Manager – oversees sales in a region
- Account Manager – maintains and grows existing client accounts
Senior / Leadership Roles
- Sales Manager
- Director of Sales
- VP of Sales
- Chief Revenue Officer (CRO)
Key Sales Skills
- Communication & persuasion
- Negotiation & closing techniques
- Relationship building
- CRM tools (Salesforce, HubSpot, Zoho)
- Resilience and goal orientation
4. Industries That Hire Sales & Marketing Professionals
- Technology & SaaS
- Consumer goods (FMCG)
- Healthcare & pharma
- Real estate
- Finance & insurance
- E-commerce & retail
- Media & advertising
5. Career Growth & Pay Potential
- Sales often has higher variable pay (commissions & bonuses) and faster earning potential.
- Marketing tends to have more stable salaries and creative/strategic paths.
- Leadership roles in both can be very lucrative.
6. Who Should Choose Which?
Choose Marketing if you enjoy:
- Creativity, strategy, analytics
- Writing, design, storytelling
- Long-term brand building
Choose Sales if you enjoy:
- Direct interaction with people
- Persuasion and negotiation
- Performance-based rewards