Sr Director US Marketing
Requisition ID: 7576
Location:
Deerfield, IL, US
Do you want to join a team where the mission is meaningful, the challenges are complex, and you can directly see the results of your hard work? Lundbeck is a global biopharmaceutical company focusing exclusively on brain health. With more than 70 years of experience in neuroscience, we are committed to improving the lives of people with neurological and psychiatric diseases. Lundbeck employees are inspired and driven by our purpose to advance brain health and transform lives. Join us on our journey of growth!
Open to candidates within the continental United States
The Sr Dir US Brand Marketing is responsible for 1) leading customer marketing strategy and promotional plans that will drive exceptional business growth through personal and non-personal channels, 2) develop and execute new digitally enabled marketing capabilities, 3) leadership of a customer marketing team across the end-to-end customer journey. The Sr Dir, US Marketing is responsible for driving clear brand strategy, measuring impact and adjusting investments to calibrate to optimal performance. Demonstrating strong leadership behaviors including inspiring, developing, and driving a high performing team. As part of the growth and evolution of the organization, we are seeking a candidate who can grow into broader organizational responsibilities in the coming years.
ESSENTIAL FUNCTIONS:
Vision and Strategic Leadership
Lead the evolution and execution of the brand, either in line or pipeline, strategy and promotional plan, based on key insights and measurement of promotional performance
Partner with key cross functional leadership partners most notably Medical Affairs, Analytics and Commercial Operations, and Sales Leadership to execute all key brand and program initiatives
Measure and drive performance of all brand investments and initiatives while connecting the impact to the overall brand performance narrative
Oversee brand positioning, messaging, and go-to-market strategies in conjunction with the overall brand strategy.
Responsible for evolution of brand strategy for short, mid, and long-term growth and achievement of brand financial goals
Monitor trends and benchmark activities, integrating emerging marketing solutions with consideration for business/customer needs and evolve strategy over time to meet the changing landscape
Responsible for setting the prioritization of marketing initiatives in line with business objectives and ensuring these initiatives provide maximum return on investment
Act as an ambassador, promoting the company's mission and vision both internally and externally. Build strong relationships with key opinion leaders (KOLs), healthcare providers, media outlets, and external partners to enhance company presence.
Proactively integrates payer and market access needs into marketing strategy.
Marketing Capabilities and Processes
Lead ongoing evolution of brand marketing strategy and promotion including capabilities to ensure that brand growth goals are met
Foster and drive an accountability and performance-based culture and mindset within BU and cross functionally
Lead efforts to incorporate strategic, business ownership mentality within marketing and with cross functional partners
Direct and monitor operational performance with the marketing team
Partner with Advanced Analytics, review budgets and performance metrics and take actions necessary to drive performance to meet designed business goals for the brand
Clearly define design standards and processes for brand planning, and embed within the annual brand planning cycle
Ensure all marketing materials and campaigns are compliant with healthcare regulations, industry standards, and ethical guidelines, maintaining the company's reputation for integrity and trust
Driven to build a best-in-class marketing leader
Leader of People
Serves as a member of marketing leadership team
Leadership of marketing team of 2-4 direct reports
Collaborates with a diverse group of stakeholders, including key senior leaders across the organization to represent and align BU marketing priorities and strategy
Establishes clear expectations, sets objectives and collaborates to bring cross-functional teams together to drive urgency and prioritization of key initiatives.
Develops, manages and empowers a team of marketers who design and support the execution of programs that drive growth and propel business objectives at a customer segment and/or product/service level
Ensures employees are provided with coaching and development to maximize business results and personal growth, so that employees feel engaged and committed to Lundbeck and our patients
Proactively develops talent and ensures the organization has the required capabilities to achieve current and future business objectives
Champions a high performing culture of curiosity, adaptability and accountability
REQUIRED EDUCATION, EXPERIENCE and SKILLS:
12+ years of biopharmaceutical commercial experience (i.e sales, marketing, or market access)
8+ years of brand marketing experience, including HCP, consumer, payer, omnichannel strategy, and digital transformation
3+ years of experience in people leadership and developing high-performing teams
Proven expertise in marketing strategy, including developing transformative marketing strategies, planning, execution, and analytics
Strong analytical and data interpretation skills, with the ability to translate data into actionable insights and recommendations
Enterprise mindset focused on delivering measurable and sustainable business outcomes
Demonstrated relationship management, interpersonal, and communication skills
Track record of influencing across the organization to drive results and business growth
Experience in developing and managing business analysis for strategic planning and initiatives, including identifying key issues, evaluating competitive market trends, tracking results, and formulating recommendations for leadership
Strong executive presence and presentation skills
PREFERRED EDUCATION, EXPERIENCE and SKILLS:
Strong Preference to be based in Deerfield, IL Office (Hybrid schedule)
Accredited MBA or Master's Degree
Launch experience
Commercial functional knowledge
Media planning and management experience to achieve ROI targets
TRAVEL
Willingness/Ability to travel approximately 30% of the time is required. Travel is primarily domestic, but occasional international travel is required.
If based remotely, additional travel will be required to Deerfield, IL, to meet the needs of the role and the business
The range displayed is a national range, and if selected for this role, may vary based on various factors such as the candidate's geographical location, qualifications, skills, competencies, and proficiency for the role. Salary Pay Range: $265,000 - $305,000 and eligibility for a 30% bonus target based on company and individual performance, and eligibility to participate in the company's long-term incentive plan. Benefits for this position include flexible paid time off (PTO), health benefits to include Medical, Dental and Vision, and company match 401k. Additional benefits information can be found on our career site. Applications accepted on an ongoing basis
Why Lundbeck
Lundbeck offers a robust and comprehensive benefits package to help employees live well and protect their health, family, and everyday life. Information regarding our benefit offering can be found on theU.S. career site (https://www.lundbeck.com/content/dam/lundbeck-com/americas/united-states/careers/Lundbeck\Benefits\Summary.pdf) .
Lundbeck is committed to working with and providing reasonable accommodations to disabled veterans and other individuals with disabilities during our employment application process. If, because of a disability, you need a reasonable accommodation for any part of the application process, please visit theU.S. career site (https://www.lundbeck.com/us/careers/your-job/eeo-accommodations-policy) .
Lundbeck is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, protected veteran status, and any other characteristic protected by law, rule, or regulation. Lundbeck participates inE-Verify (https://www.lundbeck.com/content/dam/lundbeck-com/americas/united-states/careers/E-Verify\Participation\Poster\Eng\Es.pdf) .
About Lundbeck
At Lundbeck, our most important contribution is easing the burden of the millions of people living with brain disorders. Whether it is migraine, depression, or other brain disorders, patients, their carers, and society as a whole depend on us.
Through cutting edge science and strong partnerships, we develop and market some of the world's leading treatments, expanding into neuro-specialty and neuro-rare from our strong legacy within psychiatry and neurology.
The brain health challenge is real. Our commitment is real. Our impact is real.
About Lundbeck
At Lundbeck, our most important contribution is easing the burden of the millions of people living with brain disorders. Whether it is migraine, depression, or other brain disorders, patients, their carers, and society as a whole depend on us.
Through cutting edge science and strong partnerships, we develop and market some of the world's leading treatments, expanding into neuro-specialty and neuro-rare from our strong legacy within psychiatry and neurology.
The brain health challenge is real. Our commitment is real. Our impact is real.
