General Manager

MRA-THE MANAGEMENT ASSN INC • Fort Atkinson, WI • 1h ago

JOB REQUIREMENTS: ETI General Manager Fort Atkinson, WI POSITION SUMMARY
The General Manager is responsible for driving overall business growth
by leading ETI\'s sales, marketing, quoting, customer service, and
manufacturing operations functions. This role carries a strong emphasis
on sales leadership and revenue growth, while also ensuring that
manufacturing operations reliably deliver on the safety, quality,
delivery, and cost commitments made to customers. The General Manager
sets the strategic direction for the business, builds and mentors a
high-performing leadership team, and models a communicative, transparent
leadership style that builds trust and alignment across the
organization. This individual serves as a key link between the
customer-facing side of the business and the shop floor, ensuring that
sales commitments, quotes, and customer expectations are fully
understood and executed by manufacturing. KEY RESPONSIBILITIES Sales &
Business Growth (Primary Focus) Own the company\'s revenue growth
strategy; develop and execute sales plans to achieve and exceed
corporate sales objectives. Lead, mentor, and hold accountable the
direct sales team and outside sales rep organizations to ensure goals
are consistently achieved. Personally engage in identifying and closing
new business opportunities, and in growing wallet-share with existing
key accounts. Coordinate win strategies and account assignments; build
and maintain strong relationships with key customers and
decision-makers. Produce and own sales forecasts, pipeline reporting,
and other sales performance metrics for executive review. Lead the
assessment, selection, and optimization of CRM and sales technology
platforms to support growth and provide actionable analytics. Represent
the company at industry events, trade shows, and client meetings to
build brand awareness and strategic partnerships. Stay current on
industry trends, competitive dynamics, and market opportunities; use
this insight to inform pricing and go-to-market strategy.Marketing &
Brand Direct marketing strategy to build brand awareness, generate
qualified leads, and support business development goals. Oversee the
company website, digital presence, and marketing collateral, ensuring a
consistent and compelling brand image. Guide campaign development across
digital, print, and industry channels, and track marketing performance
and ROI. Ensure marketing translates technical manufacturing
capabilities into clear, customer-focused messaging.Quoting & Customer
Service Leadership Take ownership of the quoting function, ensuring
proposals are accurate, competitive, and turned around quickly to
support sales velocity. Develop and continuously improve quoting
templates, tools, and processes to enhance proposal quality and
consistency. Provide direct leadership and oversight of the customer
service team, ensuring exceptional... For full info follow application
link. MRA is an Equal Opportunity/Affirmative Action Employer ***
APPLICATION INSTRUCTIONS: Apply Online: ipc.us/t/37A9A8AFCCC64E9B

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