Senior Analyst Marketing Analytics

ManpowerGroup • Mclean, VA • 1d ago

Our client, a leading organization in the hospitality and marketing industry, is seeking a dedicated and innovative Senior Analyst Marketing Analytics to join their dynamic team. As a Senior Analyst Marketing Analytics, you will be supporting the Marketing and Brand teams by providing insightful data analysis and strategic recommendations. The ideal candidate will demonstrate strong analytical skills, excellent communication, and a collaborative mindset, which will enable you to thrive in a diverse and inclusive environment.

Job Title: Senior Analyst Marketing Analytics

Location: McLean, VA (onsite, 5 days per week) or Dallas, TX (onsite)

Pay Range: $42

What's the Job?

Collaborate across Data Science, Marketing Analytics, and Marketing stakeholders to support program management for regional Marketing Mix Models (MMM).

Own the collection and validation of modeling data inputs to ensure accuracy and completeness.

Review model iterations and provide constructive feedback based on marketing, business, and econometric considerations.

Develop marketing performance tools and deliver insights with clear narratives and actionable recommendations for internal stakeholders.

Synthesize complex modeling insights into executive-ready presentations to inform strategic decision-making.

What's Needed?

At least 2 years of professional experience in Marketing Mix Modeling (MMM), data analysis, marketing strategy, or marketing analytics.

Proficiency in Excel, including data analysis, transformation, lookups, and Pivot tables.

Experience with econometric modeling techniques such as multivariate linear or Bayesian regressions.

Knowledge of SQL for managing and analyzing data sources.

Strong collaboration skills and the ability to manage multiple projects effectively.

What's in it for me?

Opportunity to work with a talented and diverse team committed to innovation and excellence.

Engagement in meaningful projects that influence strategic marketing decisions.

Professional growth through exposure to advanced analytics and modeling techniques.

Supportive environment that values inclusion, diversity, and continuous learning.

Competitive pay and comprehensive benefits package.

Upon completion of waiting period consultants are eligible for:

Medical and Prescription Drug Plans

Dental Plan

Vision Plan

Health Savings Account

Health Flexible Spending Account

Dependent Care Flexible Spending Account

Supplemental Life Insurance

Short Term and Long Term Disability Insurance

Business Travel Insurance

401(k), Plus Match

Weekly Pay

If this is a role that interests you and you'd like to learn more, click apply now and a recruiter will be in touch with you to discuss this great opportunity. We look forward to speaking with you!

About ManpowerGroup, Parent Company of: Manpower, Experis, Talent Solutions, and Jefferson Wells.

ManpowerGroup® (NYSE: MAN), the leading global workforce solutions company, helps organizations transform in a fast-changing world of work by sourcing, assessing, developing, and managing the talent that enables them to win. We develop innovative solutions for hundreds of thousands of organizations every year, providing them with skilled talent while finding meaningful, sustainable employment for millions of people across a wide range of industries and skills. Our expert family of brands - Manpower, Experis, Talent Solutions, and Jefferson Wells - creates substantial value for candidates and clients across more than 75 countries and territories and has done so for over 70 years. We are recognized consistently for our diversity - as a best place to work for Women, Inclusion, Equality and Disability and in 2023 ManpowerGroup was named one of the World's Most Ethical Companies for the 14th year - all confirming our position as the brand of choice for in-demand talent.

ManpowerGroup is committed to providing equal employment opportunities in a professional, high quality work environment. It is the policy of ManpowerGroup and all of its subsidiaries to recruit, train, promote, transfer, pay and take all employment actions without regard to an employee's race, color, national origin, ancestry, sex, sexual orientation, gender identity, genetic information, religion, age, disability, protected veteran status, or any other basis protected by applicable law.

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