Marketing Coordinator

Baker Concrete Construction, Inc. • Monroe, OH • 2h ago

Req ID: 7782Travel: Up to 15%Number of Openings:1

Achieve more in your career with the nation's leading specialty concrete contractor. At Baker Construction, you'll be part of a team that prioritizes people, invests in their development, and offers unparalleled opportunities for professional growth. In this role, you'll be integral to building the future of our country and our company. You'll collaborate across diverse teams, have a hand in significant projects, and dive headfirst into complex challenges with the best in the industry. If you are driven to do more and have the grit to follow through, you'll have everything you need to define your career on your terms.

Make a meaningful impact with a team that values ambition and rewards initiative. Apply today and be more with Baker.

Summary

The Marketing Coordinator supports the execution and optimization of digital marketing initiatives that promote Baker Construction Enterprises' business goals, recruiting efforts, and brand visibility. S/he assists with website updates, SEO efforts, social media management, digital campaigns, reporting, and content optimization across key digital platforms. The Marketing Coordinator is organized, detail-oriented, and collaborative, with strong communication skills and a solid understanding of digital marketing strategies and tools.

Roles and Responsibilities

The Marketing Coordinator will perform the following duties in a safe, productive, and effective manner:

Supports website updates, edits, and page builds within the company's content management system

Assists with creating and updating landing pages for campaigns, events, recruiting efforts, business development initiatives, and internal requests

Reviews website pages (internal and external) for consistency, clarity, broken links, formatting issues, and overall user experience

Supports ongoing website improvement efforts, including page organization, navigation updates, content cleanup, and conversion-focused enhancements

Conducts keyword research to support website content, blog posts, landing pages, recruiting content, and campaign initiatives

Assists with on-page SEO updates, including page titles, meta descriptions, headings, internal links, image alt text, and content optimization

Supports structured data and schema markup recommendations to improve search visibility and AI search readiness

Helps identify content gaps and opportunities based on search trends, audience needs, competitor activity, and business priorities

Collaborates with writers, designers, and subject matter experts to develop SEO-informed content

Monitors organic search performance and provide recommendations for improving visibility, engagement, and website traffic

Supports organic social media planning, scheduling, posting, and monitoring across company's social channels

Helps develop social media content that supports recruiting, culture, brand awareness, project highlights, thought leadership, and business development

Monitors social media engagement, comments, messages, mentions, and relevant industry activity

Assists with maintaining social content calendars and coordinating approvals

Tracks social media performance and identifies opportunities to improve engagement, reach, and content effectiveness

Ensures social media content aligns with Baker Constructions brand standards, voice, messaging, and visual guidelines

Assists with the execution of digital marketing campaigns across channels such as websites, email, social media, paid media, and landing pages

Supports campaign setup needs, including tracking links, UTM parameters, landing page coordination, creative asset organization, and content updates

Helps maint

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