Content Marketing Manager Diving

JOHNSON OUTDOORS INC • Racine, WI • 5h ago

JOB REQUIREMENTS: Description Diving Content Marketing Manager At Johnson Outdoors, home to some of the world\'s most innovative and best-known outdoor recreation brands, we create amazing outdoor experiences - for adventurers, by adventurers. Check out each of the unique Johnson Outdoor brands in Fishing, Watercraft, Camping and Diving! With 1,300 employees, 19 global facilities and a footprint in over 80 countries, we\'re committed to delivering exceptional products that connect people to the outdoors. The Diving Content Marketing Manager drives content marketing strategies and execution to support agreed upon brand and business goals. The role brings the brand to life in ways that resonate with current and prospective audiences, strengthen community engagement, differentiate the brand and meet key performance indicators. Responsibilities include expanding influencer programs, managing affiliate marketing programs when applicable, and serving as a brand ambassador. The manager ensures all programs align with business unit and marketing objectives and support Johnson Outdoors\' content marketing maturity. Key Responsibilities: Strategy definition: Collaborates with Marketing Activation and Brand Management leadership to shape content marketing strategies that strengthen brand equity, improve brand perceptions, build loyalty, and drive revenue. Aligns content objectives and initiatives with the broader brand strategy, business goals, and marketing activation plans, ensuring competitive differentiation. Creative concept development: Partners closely with internal teams and external agencies to bring brand storytelling to life. Translates strategic direction into compelling creative ideas rooted in consumer insight and ensures concepts are aligned across channels. Provides clear creative guidance and leads collaborative reviews to deliver high quality, on-brand content that drives engagement across all diving initiatives. Content planning and development: Develops content plans that support agreedupon goals and strategies. Sources, creates and curates content from internal and external partners for use across digital advertising, DTC sites, organic social media, email, PR, and other channels. Collaborates crossfunctionally to gather input and ensure alignment. Implements plan by: Developing compelling, differentiated brand stories and bringing them to life through multimedia content, either produced in-house or sourced externally for use across digital advertising, social media, brand DTC sites, email and other relevant channels.-house or sourced externally, for use across digital advertising, social media, brand DTC sites, email and other relevant channels. Overseeing the development and execution of organic social media strategies and plans, delivering year-over-year growth against agreed upon KPIs. Representing the company and... For full info follow application link. Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities ** APPLICATION INSTRUCTIONS: Apply Online: ipc.us/t/F6B9314B8AA04F6B

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MPE Inc. • Milwaukee, WI • 22h ago

Management & Administrative

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22h ago

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U.S. Bank • Milwaukee, WI • 1d ago

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1d ago

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CITY OF RACINE • Racine, WI • 1d ago

Management & Administrative

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1d ago

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DEMATIC CORP • Milwaukee, WI • 1d ago

Management & Administrative

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1d ago

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Walgreens • Kenosha, WI • 1d ago

Management & Administrative

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1d ago

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