Amazon Marketing Specialist

TP-Link North America, Inc. • Irvine, CA • 3h ago

Headquartered in the United States, TP-Link Systems Inc. is a global provider of reliable networking devices and smart home products, consistently ranked as the world's top provider of Wi-Fi devices. The company is committed to delivering innovative products that enhance people's lives through faster, more reliable connectivity. With a commitment to excellence, TP-Link serves customers in over 170 countries and continues to grow its global footprint.

We believe technology changes the world for the better! At TP-Link Systems Inc, we are committed to crafting dependable, high-performance products to connect users worldwide with the wonders of technology.

Embracing professionalism, innovation, excellence, and simplicity, we aim to assist our clients in achieving remarkable global performance and enable consumers to enjoy a seamless, effortless lifestyle.

About the Role:

We're looking for a sharp, data-driven Amazon Marketing Specialist to join our eCommerce team and take ownership of key Smart Home product categories.

This role is ideal for someone who understands how to turn data into action - optimizing listings, scaling advertising, and driving conversion within Amazon's ecosystem. You'll play a direct role in growing revenue on one of the world's largest online marketplaces.

This is a high-impact, hands-on role where you will own performance end-to-end - from visibility to conversion to inventory health.

This is an Onsite role M-F 9am-6pm.

Requirements

What You'll Own

Traffic Acquisition & Advanced Advertising

Amazon Ads Management: Strategize, execute, and scale Amazon Marketing Services (AMS) campaigns, including Sponsored Products, Sponsored Brands, Sponsored Display, and Amazon DSP, to optimize ad spend and maximize organic ranking.

Emerging Traffic Channels: Investigate, test, and deploy emerging search and traffic vehicles, specifically optimizing product discoverability for AI assistants and Amazon Alexa for Shopping.

Promotional Strategy: discuss with the team and execute traffic-driving promotional calendars for high-velocity events, including Prime Day, Black Friday, Cyber Monday, and strategic coupon campaigns.

Listing Optimization & Conversion Rate Optimization (CRO)

Search Engine Optimization: Conduct continuous keyword research to optimize titles, bullet points, backend search terms, and hidden keywords for maximum indexation and relevance on site.

Content Enhancement: Oversee the development and implementation of high-converting A+ Content, Brand Stores, premium product imagery, and video assets to increase unit session percentages and reduce return rates.

Market Insight Analysis & Performance Insights

Funnel Analytics: Monitor and analyze traffic, glance views, conversion rates, and advertising efficiency metrics on a daily and weekly basis to identify growth bottlenecks.

Competitive Intelligence: Review competitor pricing, positioning, visual assets, and review trends to identify gaps and opportunities.

Data-Driven Reporting: Synthesize complex advertising and traffic reports into actionable optimization plans for executive review.

Requirements:

Must-Haves:

Bachelor's degree from an accredited university/college

1 Year of experience with Amazon Seller Central, Vendor Central, or Amazon Ads.

Prior internship or project experience in eCommerce, digital marketing, or merchandising.

Strong analytical skills (Excel, pivot tables, large datasets)

Detail-oriented with strong written communication skills

Ability to manage multiple priorities in a fast-paced environment.

Nice-to-Haves (but not deal-breakers):

Familiarity with tools like Helium 10, Jungle Scout, or Amazon Brand Analytics.

Benefits

Salary range: $70K - $100K annually (depending on experience)

Fully paid medical, dental, and vision insurance (partial coverage for dependents)

Contributions to 401k funds

Bi-annual reviews, and annual pay increases

Health and wellness benefits, including free gym membership

Quarterly team-building events

At TP-Link Systems Inc., we are continually searching for ambitious individuals who are passionate about their work. We believe that diversity fuels innovation, collaboration, and drives our entrepreneurial spirit. As a global company, we highly value diverse perspectives and are committed to cultivating an environment where all voices are heard, respected, and valued. We are dedicated to providing equal employment opportunities to all employees and applicants, and we prohibit discrimination and harassment of any kind based on race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. Beyond compliance, we strive to create a supportive and growth-oriented workplace for everyone. If you share our passion and connection to this mission, we welcome you to apply and join us in building a vibrant and inclusive team at TP-Link Systems Inc.

Please, no third-party agency inquiries, and we are unable to offer visa sponsorships at this time.

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