Senior Marketing Data Analyst

System One • United States, United States • 6d ago

Type: Full Time

Posted Date: 2026-03-30

Pay Range: 90000.00 - 96000.00 USD per year

Primary Function

We are seeking a highly experienced Senior Marketing Data Analyst to support marketing operations through data integrity, system oversight, and campaign execution enablement. This role is responsible for ensuring the accuracy, compliance, and seamless flow of marketing data across platforms, while serving as a key liaison between internal teams and external vendors. The ideal candidate brings deep technical expertise, strong problem-solving capabilities, and a proactive approach to maintaining data quality and operational efficiency.

Duties & Responsibilities

Maintain and enforce data quality standards across marketing systems, including cleansing, deduplication, normalization, and ongoing auditing to ensure accuracy and reliability.

Oversee and optimize data integrations and transfers between platforms (e.g., CRM, marketing automation tools, data warehouses), ensuring timely and accurate data flow.

Ensure all marketing data practices adhere to relevant regulations, privacy standards, and internal governance policies. Monitor and mitigate data-related risks.

Identify, diagnose, and resolve data and system-related issues across marketing technology stacks. Partner with IT and engineering teams as needed.

Act as the primary liaison for third-party vendors and platforms, managing relationships, troubleshooting issues, and ensuring service level expectations are met.

Support campaign deployment by validating audience data, tracking performance inputs, and ensuring accurate data capture for reporting and optimization.

Skills & Qualifications

Strong expertise in data management, ETL processes, and marketing technology ecosystems (e.g., CRM, MAPs, CDPs)

Proficiency in SQL and experience with data visualization/reporting tools (e.g., Tableau, Power BI)

Deep understanding of data governance, privacy regulations, and compliance frameworks

Proven ability to troubleshoot complex technical issues and work cross-functionally

Familiarity with customer data platforms (CDPs) and advanced segmentation strategies

Background in campaign operations or marketing automation execution

Strong attention to detail and commitment to data accuracy

Excellent communication and stakeholder management skills

Education & Experience

15+ years of experience in marketing analytics, data operations, or a related field

Experience working in large-scale or enterprise marketing environments

Experience managing external vendors and platform partners

Customer Service Commitment:

TeamPeople, a division of System One, is an organization dedicated to providing superior customer service. Outstanding customer service encompasses everything from performing the technical, creative and operational aspects of our jobs to the best of our ability, to going the extra mile to assist our customers and colleagues in any way. TeamPeople not only serves as a valued partner for our clients, but we offer eligible employees health and welfare benefits coverage options including medical, dental, vision, spending accounts, life insurance, voluntary plans, as well as participation in a 401(k) plan.

We respect, value and celebrate the unique attributes, characteristics and perspectives that make each person who they are. We also believe that bringing diverse individuals together allows us to collectively and more effectively address the issues that face our customers. It is our aim, therefore, that our partners, strategies and investments reflect these core values. TeamPeople is dedicated to providing superior customer service and is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, age, national origin, disability, family care or medical leave status, genetic information, veteran status, marital status, or any other characteristic protected by applicable federal, state, or local law.

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