Marketing Specialist

RCN Management Corporation • Princeton, NJ • 2h ago

Astound is a leading provider of internet, WiFi, mobile, and TV services, dedicated to connecting communities and empowering lives through innovative technology. We also keep businesses connected with dependable fiber infrastructure and internet solutions backed by award-winning service, helping organizations thrive in an increasingly connected world.At the forefront of digital transformation, we continuously evolve our offerings to meet the dynamic needs of our customers-delivering reliable connectivity and groundbreaking digital experiences.Our commitment to excellence extends beyond infrastructure. We invest in our people through personalized training, coaching, and a supportive work environment that fosters growth and opportunity. Employees are empowered to represent a superior telecommunications company while making a meaningful impact in the communities we serve.We offer a robust benefits package that includes rewards, recognition programs, and employee discounts-ensuring our team members are supported in both their professional and personal journeys. At Astound, we believe in creating astounding possibilities for everyone, everywhere.A Day in the Life of the Marketing Specialist:TheMarketing Specialistwillsupport the planning, execution, and optimization of integrated marketing initiatives across multiple channels and markets. The ideal candidate will help coordinate growth strategies that drive customer engagement, subscriber growth, and brand visibility.- Integrated Marketing Support:Assistin the planning and execution of marketing initiatives across multiple channels, including performance marketing, direct marketing, and field or guerrilla marketing tactics. Support campaign development including audience segmentation, offer development, messaging, creative coordination, and deployment across markets.- Creative & Campaign Collaboration:Work with internal omnichannel teams, graphic designers, and external creative agencies to develop marketing assets and campaign materials that align with brand standards and campaignobjectives(as needed).- Audience & Data Coordination:Coordinate audience segmentation, targeting, and marketing lists in partnership with data and analytics teams to ensureaccuratecampaign execution and effective targeting.- Performance Tracking & Reporting:Monitor and evaluate campaign performance across channels, helping compile reports and insights that inform optimization and future marketing strategies.- Operational & Budget Support:Assist with campaignplanning, production coordination, and budget tracking. Support vendor coordination, cost estimates, invoice processing, and internal budget reporting.- Data Management:Analyze and manage mailing lists with external Data & Analytics partnersto ensureaccuratetargeting andoptimizeresponserates.- Other duties as assigned.What You Bring to the Table:- 3-5 years of experience in a similar rolerequired- Telecommunications experience a plus- Graphic design experience is a plus- Proficiencyin Microsoft Office Suite (including Word,Excel,and PowerPoint), and Google databases (e.g., Google Sheets)stronglypreferred.- Strong interpersonal and communication skills, both written and oral, and the capacity to communicate with tact and professionalism.- Ability to analyze problems, develop a path toward problem solving, and continue the process to completion.- Highly organized, self-starter with the ability to work autonomously and takeinitiative.- Strong analytical skills with the ability to interpret data and metrics.- Creative mindset with attention to detail.- Understanding ofdirect mail principles and best practices is a plus.Education:- High school diploma or equivalentrequired- Bachelor's degree in Marketing or Marketing Communicationsis a plusWe're Proud to Offer a Comprehensive Benefits Package Including:**- 401k retirement plan, with employer match- Insurance options including: medical, dental,

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