Bausch + Lomb (NYSE/TSX: BLCO) is a leading global eye health company dedicated to protecting and enhancing the gift of sight for millions of people around the worldfrom the moment of birth through every phase of life. Our mission is simple, yet powerful: helping you see better, to live better.
Our comprehensive portfolio of over 400 products is fully integrated and built to serve our customers across the full spectrum of their eye health needs throughout their lives. Our iconic brand is built on the deep trust and loyalty of our customers established over our 170-year history. We have a significant global research, development, manufacturing and commercial footprint of approximately 13,000 employees and a presence in approximately 100 countries, extending our reach to billions of potential customers across the globe. We have long been associated with many of the most significant advances in eye health, and we believe we are well positioned to continue leading the advancement of eye health in the future.
Overview
We are seeking an innovative and highly motivated AI Content Specialist with expertise in Generative AI (GenAI) to join our team. Reporting to the Marketing Hub Lead, you will manage endtoend content development while producing highquality marketing and patient communication materials. You will play a key role in coordinating crossfunctional needs, ensuring content moves efficiently through review processes and aligns with brand objectives.
In this role, you will use advanced GenAI tools to accelerate content creation, streamline workflows, and elevate creative quality across digital channels. With strong project management skills, problemsolving abilities, and handson content design and communication experience, you will deliver impactful materials with speed and accuracyhelping brand teams scale their content and omnichannel execution.
Responsibilities
Lead strategic alignment with the brand team and AOR to develop comprehensive content plans, coordinating creative needs and editorial timing with the media agency to effectively meet brand communication objectives.
Execute scalable content creation across various digital platforms (social media, display ads, banners, website, digital brochures, and emails, including Veeva RTE) to support omnichannel orchestration and personalization.
Develop congress and meeting assets, including digital materials, onsite display and promotional content, ensuring alignment with brand communication
Serve as an internal agency partnering with brand teams to support the PRC submission and review process.
Partner with analytics teams to review campaign impact metrics and apply data-driven learnings to future content design and strategy.
Maintain comprehensive content libraries and process documentation to ensure transparency, speed, and regulatory compliance.
Stay up to date with latest industry trends and pilot new technology to drive continuous process simplification and automation initiatives to enhance scalability, reduce cycle times, and improve overall operational efficiency.
Cross-Functional Partnership
Build strong, collaborative relationships with key internal partners including sales, analytics, operations, training, medical, legal, regulatory, and market access.
Work closely with cross-functional brand teams, digital, and IT departments.
Collaborate with external creative and digital agencies for larger campaign development and bespoke projects when necessary.
Work closely with brand leads on the strategic execution of tactical plans, actively participating in brand planning and budget meetings.
Requirements
Education: Bachelors degree in Graphic Design, Fine Arts, Marketing, Communications, or a related field. Equivalent practical experience in a creative production environment will also be strongly considered.
Experience: Minimum of 1 years of experience in agency or pharmaceutical settings, specifically within digital content, design, or creative account management roles.
Mindset: While content creation is central, this role requires a candidate who also thrives in project management and healthcare/medical communication.
Portfolio: An online portfolio is required, demonstrating both high-quality creative development and the ability to execute across digital platforms.
Qualifications
Design Expertise: Proven experience in designing creative content, including social media, display ads, banners, website content, and email campaigns (including Veeva RTE).
GenAI Experience: Demonstrated ability in applying Generative AI within creative production, showcasing expertise across various GenAI models (e.g., ChatGPT, Gemini, Nano Banana, Veo, Firefly).
Tools Proficiency:
Proficiency in Adobe Express, Firefly, and Illustator. Experience with Content-authoring platforms is a plus.
Experience with Veeva Vault/CLM/PromoMats.
Project Management: Proven ability to manage complex projects, solve business challenges, and drive results through effective communication and stakeholder engagement.
Collaboration: Excellent internal communication skills with a proven ability to partner effectively with Brand, Medical/Legal/Regulatory, and external agencies.
Note: This role is eligible for our hybrid work schedule allowing for up to 2 days/week of telecommuting from home and 3 days/week in our Bridgewater, NJ corporate office.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.
For U.S. locations that require disclosure of compensation, the starting pay for this role is between $75,000.00 and $95,000.00. The estimated salary range reflects an anticipated range for this position. The actual base salary offered may depend on a variety of factors.
U.S. based employees may be eligible for short-term and/or long-term incentives. They may also be eligible to participate in medical, dental, vision insurance, disability and life insurance, a 401(k) plan and company match, a tuition reimbursement program (select degrees), company holidays, and well-being benefits, among others. U.S. based employees are also eligible to receive sick time, floating holidays and paid vacation.
Job Applicants should be aware of job offer scams perpetrated through the use of the Internet and social media platforms.
To learn more please read Bausch + Lomb's Job Offer Fraud Statement (https://performancemanager.successfactors.eu/doc/custom/BauschLomb/Bausch\job\posting_statement.docx) .
Our Benefit Programs:Employee Benefits: Bausch + Lomb (https://www.bausch.com/careers/benefits/)
Applicants must be authorized to work for ANY employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time.
