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SVP, Corporate Marketing

MetLife • Bridgewater, NJ • 4h ago

Title: SVP, Corporate Marketing

Location: New York, NY

Alternate Location(s): Bridgewater, NJ

Setting: Hybrid

Reports to Title: EVP, CMCO

Travel: Approximately 10%

The Opportunity

The SVP, Corporate Marketing leads all facets of enterprise marketing spanning Customer Experience (CX), Activation & Channel Strategy, Operations, Brand & Creative Agency management, and Customer Insights, Analytics, & Data. The SVP drives modern, data-driven, customer-centric marketing programs that scale globally. The SVP shapes unified brand experiences, accelerates growth, and partners across the business to foster innovation and deliver measurable enterprise impact.

What Makes This Role Unique

Lead MetLife's marketing transformation through the lens of AI, capitalizing on agentic AI pilots already underway.

Deliver a major brand refresh and help stand up a new in-house creative agency.

Influence an innovative distribution strategy for MetLife Investment Management (MIM).

Step into a role with clear succession potential for future executive leadership.

How You'll Help Us Build a Confident Future (Key Responsibilities)

Customer Experience (CX)

Lead the design and optimization of end-to-end customer journeys, ensuring consistent, effortless experiences across products, channels, and regions.

Champion customer-centricity and drive improvements in satisfaction, loyalty, and advocacy.

Activation & Channels

Orchestrate cross-channel marketing campaigns to maximize awareness, engagement, and conversion.

Develop channel strategies, prioritize investments, and optimize channel mix for growth and ROI.

Empower teams to execute scalable, consistent campaigns and processes across digital and offline channels.

Operations

Drive operational excellence, speed to market, and synergy through agile processes, workflow management, and vendor partnerships.

Oversee compliance, governance, and resource allocation to support marketing initiatives.

Brand & Creative Agency

Lead enterprise brand strategy, positioning, and creative development to ensure a unified, resonant brand identity.

Manage relationships with internal and external creative agencies, fostering innovation and accountability.

Customer Insights, Analytics & Data

Oversee the development and integration of customer insights, analytics, and data architecture to inform strategy and optimize performance.

Leverage qualitative and quantitative insights to guide decision-making, campaign optimization, and personalization.

Establish measurement frameworks, KPIs, and dashboards to track and report marketing impact.

Leadership & Collaboration

Build and lead a high-performing, multidisciplinary team across CX, activation, channels, operations, brand, creative, insights, analytics, and data.

Foster a culture of innovation, accountability, and continuous improvement.

Partner with business leaders, technology, and external partners to align marketing strategies with enterprise goals.

Lead approximately 6 to 9 direct reports in an organization of about 100 FTEs.

What You Need to Succeed (Required Qualifications)

15+ years of progressive experience in corporate marketing, with proven leadership across CX, activation, channels, operations, brand, creative, insights, analytics, and data.

Demonstrated success in driving global, cross-functional marketing transformation and measurable business impact.

Deep expertise in customer experience design, multi-channel campaign management, brand strategy, and data-driven marketing.

Go-to-Market experience in B2B, B2B2C, and/or Intermediated Retail.

Proven track record of building high-performing teams and accelerating talent development.

Strong analytical, strategic, and communication skills.

Bachelor's degree required; MBA or advanced degree preferred.

Marketing experience in the financial services industry preferred.

LI-WRAPJOB

Equal Employment Opportunity/Disability/Veterans

If you need an accommodation due to a disability, please email us at accommodations@metlife.com. This information will be held in confidence and used only to determine an appropriate accommodation for the application process.

MetLife maintains a drug-free workplace.

MetLife

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