Managed Marketing Specialist

Do it Best Corp. • Fort Wayne, IN • 8h ago

Managed Marketing Specialist Location: Fort Wayne, IN Level: Salaried Division / Department: Marketing/Ecommerce Reports to: Managed Marketing Supervisor Travel: Up to 30 - 40% is expected. Travel includes member visits, markets, and conferences. About the Role: The Managed Marketing Specialist helps our members grow their retail sales and transactions by assisting them in designing and implementing a consumer-focused marketing program designed to increase store traffic, top-line sales, and profitability. This position will work with our members, corporate staff, and vendors who assist us in creating and distributing marketing materials, including print, digital, and website presence, and promotional in-store elements. Managed Marketing Specialists will use consumer data and POS data to develop these plans, so an aptitude and enthusiasm for a data-driven approach will be important. This position serves as the primary point of contact for assigned brands of members, acting as the key liaison and strategist between those specific members and the Do it Best Marketing division. Responsibilities include:

Consult with assigned members on brand strategy, Do it Best programs, promotions, and marketing communications

Maintain working knowledge of marketing platforms, analytics, ecommerce, and Do it Best marketing tools

Lead branding workshops in partnership with the Graphics team for all brands served

Develop annual promotional plans and marketing budgets for each brand served

Execute marketing plans and coordinate with internal teams to support managed marketing services

Build data-driven strategies to improve marketing performance

Design custom circulars using POS data and best practices, when applicable

Plan, order, and optimize the distribution of promotional components

Manage retail marketing suites and campaign schedules for members

Advise members on content, creative, and campaign ideation

Partner with members to manage Facebook pages and promote in-store events

Recommend promotional merchandise, including product selection and quantities

Analyze and report promotion performance using data and analytics tools

Special projects as assigned by the Managed Marketing Supervisor

Education and Experience: Minimum

Bachelor's degree in marketing, business, or equivalent experience

Strong project management skills-able to manage multiple projects and hit deadlines.

Proven track record of developing & executing marketing budgets and plans.

Consumer-focused marketing experience with printed material, digital advertising, basic website design, email, social media, and loyalty programs.

Proficient in Google Suite, Microsoft Office Suite, Canva, and Analytics Programs

Desired

Experience supporting independent retailers or small business owners to plan & execute marketing plans

Experience in retail, sales, hardware, home improvement, lumber, or related retail industries is a plus

Experience working in a marketing agency environment is a plus

Graphic Design and/or Social Media experience preferred

Skills and Abilities: Minimum

Ability to consult with members/retailers, gain buy-in, and close the sale

Good organizational and communication skills

Ability to work creatively and well with others

Ability to prioritize multiple tasks and take initiative to meet deadlines

Ability to review and effectively interpret data from multiple sources

Desired

Understanding of retail operations and retail marketing concepts

Previous work in service of small retail businesses

Benefits available to you:

Full insurance benefits package including Medical, Dental, & Vision

Paid time off to foster work/life balance

Profit sharing

Bonus Pay opportunities

Retirement funding opportunities

Education reimbursement

Health club reimbursement

Career advancement opportunities

About Do it Best Group Headquartered in Fort Wayne, IN, the Do it Best Group is the world's largest hardware, lumber, and building materials buying cooperative in the home improvement industry. With nearly $6 billion in annual sales, we support thousands of independently-owned locations across the United States and in more than 60 countries worldwide. Partners in the company have the flexibility to operate under the Do it Best, True Value, or their own local store identities, offering a diverse range of branding options to best serve their communities. Culture: Each team member is valued as an individual, with their intrinsic value at the forefront. We prioritize your career growth through one-on-one training, conferences, tuition assistance, mentoring, and more. We encourage authentic relationships by hosting social events and fostering a culture where lasting friendships are made. In fact, the three most valued aspects of being a part of the Do it Best team are the culture, the compensation, and the level of fulfillment that each team member experiences from their role. Our Philosophy: Serving others as we would like to be served Our Mission: Making the best even better Our Goal: Helping members grow and achieve their dreams Please note that for this role, relocation assistance is not available. Candidates should be willing and able to work in Fort Wayne, IN, without the need for relocation support. We encourage local candidates or those already planning to move to the area to apply.

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