About Us
Sparks is a leading global brand experience agency, specializing in the design and execution of award-winning experiences that forge deep connections between brands and audiences. Recognized by Adweek as Experiential Agency of the Year, we bring a unique blend of strategic insight and execution excellence to every brand activation, corporate event, trade show exhibit, and immersive experience. Our commitment to creativity, innovation, and flawless execution drives us to craft impactful experiential marketing solutions that deepen relationships, inspire action, and build trust-all around the world.
Summary
The Marketing Creative Director is a multi-disciplinary, versatile creative leader responsible for shaping and maintaining the agency's visual and conceptual identity across every touchpoint. This role blends high-level brand stewardship with hands-on direction across websites, video and sizzle content, social assets, presentations, and campaign creative. The Director guides the expression of the Sparks brand and its sub-brands globally-leading integrated marketing campaigns, content development, and cross-functional collaborations-and ensures creative excellence across all outputs. This role is eligible to work a hybrid schedule, generally requiring 2-3 days per week in-office based out of one of the following areas:
Dallas, TX
Philadelphia, PA
Detroit, MI
Fort Wayne, IN
Essential Duties & Responsibilities
Brand Stewardship
Own and maintain the look, feel, and tone of the brand across all channels, from web and social to video, presentations, and event environments.
Establish and evolve brand guidelines, visual systems, and messaging frameworks that work seamlessly across digital, social, and experiential applications.
Act as a consultative partner to the broader Creative team, providing guidance and expertise on brand-related projects and ensuring platform-appropriate execution.
Establish and enforce rigorous quality standards, reviewing key creative outputs (sites, sizzles, decks, social assets, etc.) before release to ensure consistency and craft.
Stay ahead of design, digital, social, and content trends-identifying opportunities to evolve and refresh the brand across formats.
Proactively propose and implement innovative, channel-aware creative solutions that enhance brand engagement and impact.
Creative Direction for Marketing Campaigns and Content Development
Lead the visuals, content and conceptual copy development of integrated marketing campaigns for Sparks and its sub-brands, including thought leadership, websites/landing pages, social media, recruitment initiatives, and event branding.
Provide creative direction for the development of web experiences (UX/UI collaboration, page flows, content hierarchy, and visual design).
Direct video and sizzle content-owning narrative, scripts, storyboards, and overall look and feel in partnership with producers, editors, and motion designers.
Drive creation of social-first assets (static, motion, vertical video) that adapt big ideas into platform-native executions.
Oversee design and storytelling for presentations, executive communications, and sales/marketing collateral, ensuring alignment with brand and business objectives.
Ensure all content aligns with brand standards and clearly communicates the company's value, differentiation, and POV.
Leadership & Team Management
Partner strategically with the executive team on high-impact internal and external initiatives to ensure a unified, elevated, and digitally-forward brand presence..
Manage and mentor in-house designers, writers, and content creators, as well as motion/video partners-fostering a collaborative, high-performing creative culture.
Provide clear direction, actionable feedback, and development opportunities to help talent grow across multiple mediums (web, video, social, experiential).
Identify, select, and manage external creative partners (e.g., production companies, digital studios, Superside) to supplement in-house capabilities, ensuring alignment with brand standards and project goals.
Education & Experience
Extensive knowledge of graphic design fundamentals, digital and social content best practices, video/storytelling techniques, and marketing/advertising principles.
10+ years of proven experience in a creative leadership role (agency or brand), with a portfolio showcasing web, video, social, and experiential work; brand experience preferred. BA preferred.
Exceptional presentation, communication, and interpersonal skills, with the ability to translate strategy into compelling creative across formats.
Strong ability to prioritize and manage multiple projects and stakeholders, delivering high-quality work against shifting deadlines.
Expertise in relevant creative software and integration of Gen AI tools (Adobe Creative Suite, Jasper, plus familiarity with common web, motion, and presentation tools).
Strong understanding of current design, digital, and social trends and emerging technologies.
Demonstrated ability to lead, inspire, and develop multi-disciplinary creative teams.
A strong portfolio that demonstrates creative vision, integrated brand building, and multi-channel execution.
Travel Requirements
Travel up to 25%
What We Offer
Freeman provides benefits that aim to empower our people and their families to thrive mentally, physically, and financially. These are a handful of the @types of programs and benefits our full-time people may be eligible for. There may be some variances in specific benefits across regions.
Medical, Dental, Vision Insurance
Tuition Reimbursement
Paid Parental Leave
Life, Accident and Disability
Retirement with Company Match
Paid Time Off
Diversity Commitment
At Freeman, our commitment to diversity and inclusion is helping us to create not only a great place to work, but also an environment where our employees, our customers and our communities around the world can reach their goals and connect with each other. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status and other characteristic protected by federal, state or local laws.
LI-Hybrid
