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Director, Content Marketing

Quickbase • United States, United States • 2h ago

Job Title: Director, Content Marketing

Reporting to: VP, Integrated Marketing

Department: Integrated Marketing

Location: Remote, US

About Quickbase

Quickbase is the intelligent operations platform that helps organizations build, run, and optimize the workflows that matter most. From manufacturing floors to life sciences labs, the world's most complex and regulated industries rely on Quickbase to move faster, operate smarter, and scale with confidence.

The Role

We're looking for a Head of Content Marketing to build the modern content engine behind our next generation of products.

This isn't a "fill the blog" kind of role. It's about designing a content system that people actually want to read, watch, share, and cite; a system built for a world where buyers learn from AI answers, peer communities, and trusted voices long before they ever fill out a form.

You'll create the editorial heartbeat for our newest products: a steady drumbeat of original research, customer stories, practitioner insights, and multi-format content that makes our audience the hero and positions Quickbase as the trusted authority behind the work they do.

You'll design a hub-and-spoke content model that turns flagship ideas into a full ecosystem of formats: long-form insights reports, video, social, customer narratives, thought leadership, and conversion-ready assets. And you'll do it in close partnership with Digital, PR, Brand, and Customer Advocacy teams to ensure every piece of content works harder across channels.

We're looking for someone with a journalist's instincts and a strategist's mindset... Someone who knows how to spot a real story, shape it into something memorable, and build a repeatable system around it.

If you've ever wanted to:

· Build a modern B2B content engine from the ground up

· Replace one-off campaigns with a true content flywheel

· Turn customers into the heroes of the story

· Create work that shows up in AI answers, industry conversations, and executive boardrooms alike

...this is that role.

What You'll Do

Build a modern, format-rich content strategy

Design and execute a content strategy for new products that balances authority, discoverability, and demand

Create a hub-and-spoke content model that turns flagship assets into multi-format, multi-channel narratives

Establish a steady drumbeat of high-quality content across the year-not just around launches

Lead the content flywheel

Develop and manage a full-funnel content system spanning:

Proprietary research and reports

Customer stories and case studies

Executive and practitioner thought leadership

Video, social, and interactive formats

Conversion and sales-enablement content

Ensure each major asset fuels a broader ecosystem of derivative content

Make customers the hero

Partner closely with Customer Advocacy and Product Marketing to identify compelling customer stories

Translate real-world use cases into narratives that are practical, credible, and inspiring

Build repeatable programs that elevate customer voices across formats and channels

Optimize for modern discovery (SEO, AEO, GEO)

Design content for today's zero-click, AI-mediated search landscape

Partner with Digital teams to:

Improve search visibility and authority signals

Optimize for AI answers and generative search experiences

Align content formats to evolving discovery behaviors

Use data to refine formats, topics, and distribution strategies

Partner across the marketing ecosystem

Work closely with:

Digital on SEO, AEO, GEO, and performance insights

PR on thought leadership

Brand & Creative on high-impact storytelling formats

Demand on pipeline-driving content programs

Customer Advocacy on custory storytelling and references

All to ensure a consistent narrative and experience across channels.

Raise the bar for content quality

Set high editorial standards across all content

Bring a journalist's mindset: curiosity, clarity, and a bias toward insight over hype

Mentor contributors and external partners to elevate writing quality and storytelling craft

What Success Looks Like

Within the first 6-12 months, you will:

Establish a clear hub-and-spoke content model for new products

Launch at least one major proprietary research or flagship content program

Create a consistent, multi-format content cadence across key channels

Improve discoverability and engagement across priority topics

Build a repeatable system for turning customer stories into high-impact content

What You Bring

7-10+ years in B2B content marketing, editorial, or thought-leadership roles with 4+ years building and leading teams

Experience building or scaling a modern content engine at a SaaS or technology company and a strong track record of producing high-quality, insight-driven content

Exceptional writer with strong editorial judgment; journalist-style curiosity and ability to find the real story behind the product

Deep understanding of modern discovery: SEO, AEO/GEO

Strategic thinker with a bias for action and measurable impact.

Experience with proprietary research programs is a nice to have

At Quickbase, we believe in pay transparency and are committed to equitable pay practices. The compensation range for this role is $133,000-$227,000 per year. The exact compensation offered will be based on experience, skills, and alignment with internal equity. Beyond salary, employees receive bonus/commission eligibility and access to a full benefits package including health insurance, 401k, paid time off, etc.

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