Remote Work: Hybrid
Overview:
At Zebra, we are a community of innovators who come together to create new ways of working. United by curiosity and a culture of caring, we develop smart solutions that anticipate our customer's and partner's needs and solve their challenges.
Being a part of Zebra Nation means you are seen, heard, valued, and respected. Drawing from our unique perspectives, we collaborate to deliver on our purpose. Here you are a part of a team pushing boundaries today to redefine the work of tomorrow for organizations, their employees, and those they serve.
You'll have opportunities to learn and lead in a forward-thinking environment, defining your path to a fulfilling career while channeling your skills toward causes you care about - locally and globally.
Come make an impact every day at Zebra.
The Digital Marketing Lead is responsible for leading the strategy and overseeing the team that executes digital marketing programs to drive demand for Zebra's solutions. The position is responsible for driving and cascading Zebra's digital marketing strategy in close coordination with peers globally. The Digital Marketing Lead will ensure the digital demand generation process, including the optimization of our end-user marketing automation platform, is consistent for all priority verticals and portfolios. This role will oversee the creation, management, and execution of digital awareness and demand programs (paid and owned) guided by the global demand strategy.
Responsibilities:
Essential Duties and Responsibilities:
Serve as the digital marketing SME to guide stakeholders on the most impactful marketing mix to reach, engage, and convert target audiences across core verticals and aligned with regional priorities
Leverage profile data and behavioral activity to drive sequenced programs that ultimately lead to right time, right message delivery
Lead the strategic partnership with our media agency, setting KPIs and performance benchmarks to ensure the effective deployment of all paid media campaigns (SEM, paid social, programmatic, display, content syndication, etc.)
Manage the advertising capabilities within our Account-Based Marketing (ABM) platform (Demandbase) and leverage its intent data to inform targeting and optimize campaign performance
Own the end-user marketing automation platform (Marketing Cloud Account Engagement), including the development of lead nurturing workflows, scoring models, segmentation, and targeted email campaigns to move prospects through the funnel
On-time/on-budget delivery of programs that support a full-funnel approach
Establish and maintain best practices for digital marketing channels, including the creation of a robust testing and optimization framework
Continuously research, pilot, and evaluate emerging digital marketing technologies and strategies to provide strategic recommendations for future investment and innovation, with a specific focus on the application of AI.
Analyze performance data and reports from all channels (agency-led and in-house) to derive actionable insights and provide strategic direction for continuous improvement
Note: The statements herein are intended to describe the general nature and level of work being
performed by employees and are not to be construed as an exhaustive list of responsibilities, duties,
abilities, and skills required of personnel so classified.
Qualifications:
Minimum Qualifications:
Bachelor's Degree in Marketing or related field
Preferred Qualifications:
12+ years of relevant work experience
Skills and Compentencies:
Platform Expertise: Deep, hands-on proficiency with paid media channels (ex: LinkedIn, Google Ads, YouTube, Microsoft Ads, Reddit, Meta) Working proficiency in Marketing Cloud Account Engagement, SFDC and Demandbase.
Agency & Stakeholder Management: Demonstrated success in a strategic leadership role, including media agency management, team leadership, and the ability to influence stakeholders across a global organization
Strategic & Analytical Mindset: Proven ability to build and execute data-driven, full-funnel plans that succeed within a complex, matrixed organization serving multiple verticals and portfolios. This includes deriving deep insights from complex data and designing robust testing and optimization frameworks
Demand Generation Acumen: Expert-level understanding of modern B2B demand generation, including lead management, revenue performance management, and full-funnel reporting
Business Insight: An outcome-focused and accountable leader with a keen attention to detail and a drive to deliver exceptional results that align with business objectives.
Communication & Leadership: Exceptional communication and leadership skills with an outcome-focused approach. Demonstrated success in a people management role, with the ability to teach, coach, and develop a high-performing team.
Equivalencies:
o Equivalent work experience will be considered in lieu of a degree
Position Specific Information:
Travel Requirements - 10%
Hybrid schedule (3 days in office/2 remote) in Lincolnshire IL, Chicago IL or Holtsville NY
Zebra is an equal opportunity/affirmative action employer committed to a diverse and inclusive workplace All qualified candidates will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identify, national origin, disability and protected veteran status or any other basis prohibited by law. If you are an individual with a disability and need assistance in applying for a position, please contact us at workplace.accommodations@zebra.com. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform crucial job functions, and to receive other benefits and privileges of employment.
Know Your Rights:
https://www.eeoc.gov/sites/default/files/2022-10/EEOC\KnowYourRights\screen\reader\10_20.pdf
Conozca sus Derechos:
https://www.eeoc.gov/sites/default/files/2022-10/22-088\EEOC\KnowYourRightsSp\10\20.pdf
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform crucial job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.
Zebra is a federal contractor and is committed to an alcohol and drug free workplace. As a result, all U.S. based employees are subject to the Drug and Alcohol Free Workplace Policy and Procedure.
Zebra Total Rewards includes more than just pay and is structured to meet the needs of our changing global business and evolving talent. We are committed to providing our employees with a benefits program that is comprehensive and competitive - including healthcare, wellness, inclusion networks, and continued learning and development offerings. We offer community service days, in addition to the traditional insurances, compensation, parental leave, employee assistance program and paid time off offerings depending on the country where you work.
Salary: USD 138800.00 - USD 208200.00 Yearly
Salary offered will vary depending on your location, job-related skills, knowledge, and experience.
Additionally, all Zebra roles are eligible for cash incentive programs. For example, sales roles have additional opportunity to earn substantial variable compensation tied to quota achievement. In most other roles, the Zebra annual cash incentive program links Company and individual performance together. Some roles may also be eligible for long-term incentive equity awards.
To protect candidates from falling victim to online fraudulent activity involving fake job postings and employment offers, please be aware our recruiters will always connect with you via @zebra.com (https://www.zebra.com/ap/en.html) email accounts. Applications are only accepted through our applicant tracking system and only accept personal identifying information through that system. Our Talent Acquisition team will not ask for you to provide personal identifying information via e-mail or outside of the system. If you are a victim of identity theft contact your local police department.
Zebra Technologies leverages AI technology to evaluate job applications using objective, job-relevant criteria. This approach enhances efficiency and promotes fairness in the hiring process. However, every decision regarding interviews and hiring is made by our dedicated team, because we believe people make the best decisions about people. For more on how we use technology in hiring and how we process applicant data, see our Zebra Privacy Policy.
