Director of Marketing
Salary
$105,649.00 - $116,213.00 Annually
Location
SUNY Brockport
Job Type
Professional Full-Time
Job Number
2500238
Division
Advancement and Communications
Department
University Communications
Opening Date
01/23/2026
Bargaining Unit
08 United University Professions (UUP)
Description
Benefits
Questions
Founded in 1835, State University of New York (SUNY) Brockport is an exceptional regional comprehensive public university that offers high-quality undergraduate and graduate degree programs in the arts, business, education, health, humanities, social sciences, and STEM. The University's curriculum is grounded in the liberal arts and sciences and emphasizes experiential learning.
Located only a few miles from Lake Ontario in a quaint "Village on the Erie Canal," SUNY Brockport is conveniently situated between the cities of Rochester and Buffalo - the fourth and second largest cities in New York State. Inspiring excellence through growth, engagement, and transformation is our mission. Join the inclusive community of dedicated faculty, staff, and students who together are Building a Better Brockport! (https://www2.brockport.edu/about/strategic-plan/)
SUNY Brockport has a strong commitment to equity, diversity, and inclusion. We are committed to creating a diverse environment and are proud to be an affirmative action equal opportunity employer. We welcome individuality and encourage you to utilize your unique talents and bring your skills as we collaboratively strive to build meaningful lives and vibrant communities.
SUMMARY
SUNY Brockport is accepting applications for a Director of Marketing. Reporting to the Assistant Vice President for Communications, the Director of Marketing serves as the strategic leader responsible for elevating and expanding the University's brand presence. This role develops marketing initiatives that support institutional goals, with a particular focus on student recruitment and engagement. The Director of Marketing leads a team of four professional staff members and ensures that the marketing and communication needs of the University are met with creativity, consistency, and effectiveness. The ideal candidate is a collaborative, data-informed leader with a deep understanding of higher education marketing, brand development, and digital engagement.
JOB FUNCTIONS
Essential Functions:
Recruitment Marketing
Provides strategic leadership for undergraduate recruitment marketing in close collaboration with the Division of Enrollment Management and Office of Undergraduate Admissions.
Designs and implements targeted, data-informed campaigns that support recruitment goals across all stages of the enrollment funnel.
Partners with the University's content team to develop compelling, on-brand creative assets for marketing campaigns.
Supervises the Associate Director of Marketing, who leads parallel recruitment marketing initiatives for graduate programs.
Brand Strategy & Creative Direction
Promotes the University's brand identity by developing and executing marketing strategies that consistently communicate SUNY Brockport's values, strengths, and differentiators across all platforms and audiences.
Leads a team of graphic designers in producing a wide range of marketing and communication materials, including posters, flyers, postcards, table tents, brochures, event invitations, and other collateral that support institutional priorities.
Prioritizes creative work that aligns with the University's strategic objectives, ensuring high-impact visual communication that advances key initiatives.
Ensures all creative output adheres to SUNY Brockport's brand guidelines, maintaining consistency and professionalism across platforms.
Oversees the evolution of brand standards to reflect current marketing best practices, expanding creative elements within the guidelines as needed to support innovation and engagement.
Non-Essential Functions:
Professional Development
Stays informed on emerging marketing trends, technologies, and best practices to ensure SUNY Brockport remains competitive and innovative in its outreach efforts.
Participates in professional organizations, conferences, webinars, and training opportunities relevant to higher education marketing and communications.
Encourages a culture of continuous learning and professional growth within the marketing team, supporting staff development through mentorship and access to industry resources.
Evaluates and integrates new tools, platforms, and strategies that enhance the effectiveness and efficiency of the University's marketing initiatives.
REQUIREMENTS
Minimum Qualifications:
Bachelor's degree in marketing, communications or a related field from a college or university accredited by the U.S. Department of Education or an internationally recognized college or university
At least five years of professional experience in marketing/communications
Demonstrated experience developing and executing integrated marketing campaigns
Strong understanding of brand strategy, visual identity, and creative direction
Excellent written, verbal, and interpersonal communication skills
Preferred Qualifications:
Master's degree in marketing, communications, business administration, or a related discipline from a college or university accredited by the U.S. Department of Education or an internationally recognized college or university
Higher education experience
Supervisory experience
Knowledge of current trends in higher education marketing, including SEO, social media strategy, and content marketing
Experience working with creative teams and overseeing the development of marketing collateral
ADDITIONAL INFORMATION
Work Schedule:
37.5 hours/week: Monday-Friday, 8 am-4 pm.
Benefits:
This position is benefits eligible. Find out more about benefits at Careers@Brockport (https://www.brockport.edu/support/human_resources/careers.html) .
Application Instructions:
This position is not eligible for visa sponsorship.
Visit jobs.hr.brockport.edu to complete an application including your cover letter that addresses required and preferred qualifications, resume/CV, and contact information for three professional references.
Please note, if you have retired from a New York State Public Employee Retirement System (Teachers Retirement System or Employees Retirement System), you may be subject to an earnings limitation. Please familiarize yourself with the rules and regulations when applying for this position.
Background Investigation Statement: All applicants are subject to a pre-employment background check.
Pre-Employment Drug Testing: Pre-employment drug test and DOT physical may be required for positions requiring a valid Class A or B CDL driver's license with passenger endorsement.
Non-Discrimination Statement/Equal Employment Opportunity/Affirmative Action Employer: SUNY Brockport does not discriminate. SUNY Brockport is an Affirmative Action/Equal Opportunity Employer. The University is committed to fostering a diverse community of outstanding faculty, staff, and students, as well as ensuring equal educational opportunity, employment, and access to services, programs, and activities, without regard to an individual's race, color, national origin, religion, creed, age, disability, sex, gender identity, sexual orientation, familial status, pregnancy, predisposing genetic characteristics, military status, domestic violence victim status, or criminal conviction. Employees, students, applicants or other members of the university community (including but not limited to vendors, visitors, and guests) may not be subjected to harassment that is prohibited by law, or treated adversely or retaliated against based upon a protected characteristic.
Diversity Statement: SUNY Brockport is committed to creating and maintaining an equitable environment that welcomes, values, and supports individuals and communities who affirm human dignity. The University provides opportunities for engagement, learning, growth, and transformation to foster a diverse, equitable, and inclusive institution.
Reasonable Accommodations: SUNY Brockport provides reasonable accommodation to applicants with disabilities, veterans, or wounded warriors where appropriate. If you need reasonable accommodation for any part of the application and hiring process, please contact the Office of Human Resources or email your request to Tamara Gouger, AVP for Human Resources and ADA Coordinator, at tgouger@brockport.edu. Determinations or requests for reasonable accommodation will be made on a case-by-case basis.
SUNY Brockport is an AA/EEO/ADA employer. The University actively seeks applications from women, veterans, individuals with a disability, members of underrepresented groups or anyone that would enrich the diversity of the University.
This position is eligible for benefits as a full-time United University Professions (UUP) represented employee. SUNY Brockport provides comprehensive employee benefit programs designed to help keep our faculty, staff, and their families healthy, safe, happy, and productive. Find more information about benefit specifics in the information and links below.
Medical
SUNY Brockport is committed to providing affordable, comprehensive health plan options for faculty, and staff. There is a 28 calendar day waiting period for medical coverage to become effective. Coverage will become effective on the 29th day of employment if enrolled during the 28-day waiting period. For more information, and premium costs, please go to our NYS Health Insurance Program (NYSHIP) Rates (https://www.brockport.edu/support/human-resources/benefits/insurance-premium/) page. For premiums relevant to this position, please go to the sections labeled "UUP."
Dental and Vision
Dental and Vision coverage is provided for employees and their eligible dependents by their union at no additional cost to the employee. For more information, please visit the UUP Employee Benefit Trust Fund (https://uupinfo.org/benefits/btf.php) page.
Retirement
NYS Employees' Retirement System (ERS) and NYS Teachers' Retirement System (TRS) - Defined benefit plans; benefits are based on best Final Average Salary and years of service.
SUNY Optional Retirement Plan (ORP) - Defined contribution plan; benefits are based on the employer and employee contributions and the success of the investments. Employer contribution is 8% of salary for first seven years of service, 10% thereafter.
Membership for full-time and permanent employees is mandatory. All full-time employees are eligible to elect ERS or the ORP; employees in teaching, librarian, or coach (including assistant) titles are also eligible for TRS and may choose any of the three plans.
For more information, please go to the Retirement Systems section of the Benefits at a Glance (https://www.suny.edu/media/suny/content-assets/documents/benefits/benefit-summaries/UUP-FT-Benefits-at-a-Glance.pdf) . For a more thorough comparison of these retirement plans, please review the Retirement Plan Comparison Chart (https://www.suny.edu/media/suny/content-assets/documents/benefits/retirement-systems/Retirement-Plan-Comparison-Tier-12-24-v3.pdf) .
Additional Benefits
SUNY Brockport offers additional benefits to employees, including but not limited to, Flexible Spending accounts, Work-life Services, Employee Assistance Program, discounts on services, and much more. For more information on these great additional benefits, please go to our Fringe/Additional Benefits (https://www.brockport.edu/support/human-resources/benefits/fringe/) page.
For additional information on any of these benefits and more, view the Benefits at a Glance (https://www.suny.edu/media/suny/content-assets/documents/benefits/benefit-summaries/UUP-FT-Benefits-at-a-Glance.pdf) for UUP represented employees.
01
Are you authorized to work in the United States without requiring visa sponsorship now or in the future?
I have unrestricted work authorization in the U.S. and would not require sponsorship now or in the future
I have work authorization now, but would need sponsorship in the future
I would require sponsorship for a work visa
02
Are you 18 years or older?
Yes
No
Required Question
Employer
SUNY Brockport (NY)
Address
350 New Campus Drive Brockport, New York, 14420
Phone
(585) 395-2126
Website
brockport.edu
