Director, Events Integrated Marketing

Microsoft Corporation • Redmond, WA • 3h ago

Overview

The Director, Events Integrated Marketing leads the end-to-end integrated marketing strategy for Microsoft's flagship events-Ignite, Build, and AI Tour-building anticipation and excitement to the pre-, during-, and post-event experience. These events are peak moments for new and returning commercial customers where they will dive into Microsoft's vision and learn about the new technology. These are moments where we celebrate our innovations and the impact in the market, and where we celebrate our commitment to our customers. In this role, you will lead demand generation, drive the end-to-end strategy and execution of digital customer engagement experience, taking lead on achieving registration goals and consistently driving to sell-out, plus defining the news amplification strategy, and attendee coms. This role leads the alignment across Product Marketing, Events, and Digital teams to ensure cohesive messaging, flawless execution, and maximum audience engagement. In this role, you will lead the team that drives the alignment across Product Marketing, Events, and Digital teams to ensure cohesive messaging, flawless execution, and maximum audience engagement. Our flagship events are growing and we need a dynamic and innovative marketer to lead this pivotal work.

Microsoft's mission is to empower every person and every organization on the planet to achieve more. As employees we come together with a growth mindset, innovate to empower others, and collaborate to realize our shared goals. Each day we build on our values of respect, integrity, and accountability to create a culture of inclusion where everyone can thrive at work and beyond.

In alignment with our Microsoft values, we are committed to cultivating an inclusive work environment for all employees to positively impact our culture every day.

Responsibilities

Team Leadership: Lead, coach, and develop a team of high-performing marketers who are passionate about our customers

Strategic Leadership: Define and own integrated marketing plans for flagship events, aligning with business priorities and audience strategies.

Lifecycle Marketing: Orchestrate pre-, during-, and post-event campaigns across digital, social, paid media, email, and influencer channels to optimize reach and engagement.

Cross-Functional Alignment: Partner with Event Leads, product marketing, digital Chanel, and the coms team to ensure seamless and on-strategy execution across all touchpoints.

Audience Acquisition: Develop registration strategies and audience targeting plans for priority segments, leveraging data-driven insights.

Operational Excellence: Manage workback schedules, dependencies, and deliverables; lead Rhythm of Business (RoB) planning and executive communications.

Measurement & Optimization: Define Key Performance Indicators (KPIs) and conduct post-event retrospectives to apply learnings to future activations.

Embody our Culture (https://www.microsoft.com/en-us/about/corporate-values) and Values (https://careers.microsoft.com/us/en/culture)

Qualifications

Required/Minimum Qualifications

Bachelor's Degree in Business, Marketing, Communications, Public Relations, or related field AND 5+ years integrated marketing for large-scale events or campaigns or related work experience

OR equivalent experience.

Additional or Preferred Qualifications

Master's Degree in Business, Marketing, Communications, Public Relations, or related field AND 3+ years integrated marketing for large-scale events or campaigns, or related experience OR Bachelor's Degree in Business, Marketing, Communications, Public Relations, or related field AND 7+ years integrated marketing for large-scale events or campaigns, or related experience

OR equivalent experience.

3+ years people management experience.

Experience in digital marketing channels, analytics and customer journey design.

Experience running influencer and creator campaigns.

Experience driving demand generation and performance marketing.

Integrated Marketing M5 - The typical base pay range for this role across the U.S. is USD $130,900 - $251,900 per year. There is a different range applicable to specific work locations, within the San Francisco Bay area and New York City metropolitan area, and the base pay range for this role in those locations is USD $165,600 - $272,300 per year.

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