Marketing Analyst / Brand Marketing Analyst

Robert Half • Anaheim, CA • 10h ago

Description We are looking for a skilled Marketing Analyst to join our team on a long-term contract basis in Anaheim, California. This role is ideal for someone with a strong background in digital media and brand marketing, who thrives on analyzing data and optimizing campaign performance. If you have a passion for innovation and are eager to explore emerging programmatic environments, this is an excellent opportunity to make a meaningful impact.

Responsibilities:

Develop and execute digital media campaigns using DSP platforms such as DV360, Yahoo, and Amazon.

Monitor campaign performance and utilize optimization strategies to achieve key performance metrics.

Analyze data from dashboards and reports to provide actionable insights and recommendations.

Manage multiple campaigns simultaneously, ensuring precision and adherence to deadlines.

Collaborate with internal teams and external vendors to align strategies and achieve marketing objectives.

Create detailed documentation and reporting to track campaign progress and results.

Troubleshoot issues related to campaign execution and provide timely solutions.

Drive innovation by exploring and implementing strategies in emerging programmatic environments, including audio.

Optimize budget allocation and media buying processes to maximize return on investment.

Design and maintain dashboards to streamline reporting and performance tracking. Requirements - Bachelor's degree in marketing, communications, or a related field.

2-4 years of experience in digital media planning, buying, or programmatic activation.

Hands-on experience managing campaigns within DSP platforms such as DV360, Yahoo, or Amazon.

Strong analytical skills with the ability to interpret campaign data and performance metrics.

Comprehensive understanding of programmatic fundamentals and optimization techniques.

Proven ability to manage multiple campaigns with accuracy and efficiency.

Passion for innovative marketing strategies and emerging digital environments.

Excellent communication and organizational skills to collaborate effectively with stakeholders. Innovation starts with people.®

Robert Half is the world's first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.

Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more.

All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.

© 2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking "Apply Now," you're agreeing to Robert Half's Terms of Use (https://www.roberthalf.com/us/en/terms) and Privacy Notice (https://www.roberthalf.com/us/en/privacy) .

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