Company Description
At Allergan Aesthetics, an AbbVie company, we develop, manufacture, and market a portfolio of leading aesthetics brands and products. Our aesthetics portfolio includes facial injectables, body contouring, plastics, skin care, and more. Our goal is to consistently provide our customers with innovation, education, exceptional service, and a commitment to excellence, all with a personal touch. For more information, visit https://global.allerganaesthetics.com/. Follow Allergan Aesthetics on LinkedIn.
Allergan Aesthetics | An AbbVie Company
Job Description
The Director, HCP Marketing, leads the development and execution of integrated marketing strategies focused on health care providers for CoolSculpting® and CoolTone®. This leadership role will champion customer marketing strategy and asset development, business model execution and field team support, provider-focused campaigns and promotions (including capital and pricing strategies), future label updates and expansions, Cool Confidence Program implementation, sales force connectivity and engagement, HCP social content, and market opportunities for medical weight loss. The Director partners cross-functionally to ensure flawless execution, compliance, provider engagement, and measurable impact on brand and business performance.
Key Responsibilities:
Create and execute strategic, provider-centric marketing plans that drive engagement and business growth for CoolSculpting® and CoolTone® through the HCP channel.
Lead the development of HCP-targeted assets, messaging, and educational content aligned to business objectives and field needs.
Manage and lead a team of direct reports, fostering talent development and growth, while ensuring accountability for objectives and deliverables.
Oversight of agency relationships and effective management of the marketing budget.
Guide the implementation of the business model, providing strong support and communication to field sales teams and ensuring alignment across commercial functions.
Plan and lead provider-focused promotional campaigns, launches, and capital pricing initiatives to drive consideration, trial, and conversion.
Direct future label updates and expansions, developing and executing tailored strategies for new indications and consumer target expansion.
Drive connectivity and engagement between the brand and the sales force, delivering strategic tools, training, resources, and agile communications to support field impact.
Develop and execute HCP social and digital content strategies to grow awareness, foster a community, and position the brand as a category leader among providers.
Lead pricing strategy, capital promotions, and offer management-collaborating with sales, finance -in service of business growth and provider value.
Analyze and execute market opportunities within the medical weight loss space, including provider-focused programs to expand penetration and impact.
Ensure excellence in execution and compliance by fostering strong partnerships with Medical Affairs, Legal, Regulatory, and Compliance.
Monitor performance and KPIs, leveraging insights and field feedback to optimize initiatives and drive continuous improvement.
Qualifications
Bachelor's degree in Marketing, Business, or related field (MBA or relevant advanced degree preferred)
8-10 years in HCP/B2B marketing within the healthcare, device, or pharma sectors
Demonstrated leadership in strategic marketing execution, provider program development, cross-functional collaboration, and managing complex projects
Proven expertise in field team engagement and provider-focused campaign success
Strong analytical, communication, and influencing skills
Experience driving business model innovation, capital equipment marketing, and market expansion highly desirable
Essential Skills, Experience, and Competencies (includes Licenses, Credentials)
Ability to see the big picture, but obsess over the small details
Exceptional leadership skills and marketing savvy
Strong creative and conceptual thinking skills
Ability to combine business acumen, innovation, strategic thinking and the ability to lead and inspire
Good liaison with internal and external partners; ability to work in a matrixed environment
Solid business acumen and ability to translate business and brand strategy into marketing programs
Ability to manage and direct internal creative teams and external agencies
Ability to thrive in a fast-paced, deadline driven, team environment
Strong communication skills, both verbal and written
Strong interpersonal skills
Strong problem resolution skills
Strong budget management experience
Presentation skills
Self-starter with a positive, can-do attitude
Flexible, adaptable and able to navigate fast-changing environment
Ability to travel (up to 25-30%)
Additional Information
Applicable only to applicants applying to a position in any location with pay disclosure requirements under state or local law: ?
The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at the time of this posting based on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic location, and we may ultimately pay more or less than the posted range. This range may be modified in the future. ?
We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical/dental/vision insurance and 401(k) to eligible employees.?
This job is eligible to participate in our short-term incentive programs. ?
This job is eligible to participate in our long-term incentive programs?
Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, incentive, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole and absolute discretion unless and until paid and may be modified at the Company's sole and absolute discretion, consistent with applicable law.
LI-AA
AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community.? Equal Opportunity Employer/Veterans/Disabled.
US & Puerto Rico only - to learn more, visit https://www.abbvie.com/join-us/equal-employment-opportunity-employer.html
US & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more:
https://www.abbvie.com/join-us/reasonable-accommodations.html
Salary: $156,000 - $296,500
