Industry Marketing Strategy Senior Director

PwC • Grand Rapids, MI • 14min ago

The Opportunity

As an Industry Marketing Strategy Senior Director you will lead marketing strategy for channel management initiatives that support revenue growth, brand visibility, and new business opportunities within our Internal Firm Services practice. As a Director you will set strategic direction, translate vision into action, guide multiple work streams, and shape executive-level relationships while developing new ideas, solutions, and structures that support business growth and thought leadership. In this role at PwC, you will use market research, digital channels, creative campaigns, and sales-focused planning to advance audience engagement, strengthen the Firm's market presence, and support commercial priorities across the PwC Network.

Responsibilities

Driving industry marketing strategy and demand generation programs that align audience insights, account priorities, and commercial goals

Developing channel plans that connect campaigns, content, digital outreach, and sales priorities to build market presence

Managing external channel relationships and program performance across partner ecosystems and distribution paths

Analyzing market trends, campaign results, and pipeline data to refine channel investment and marketing execution

Leading planning for integrated campaigns that support revenue growth and expand awareness of firm capabilities

Guiding cross-functional teams in campaign design, performance tracking, and process improvement across marketing channels

Applying brand management, channel marketing, and partner relationship management skills to strengthen client and market engagement

Advising leaders on strategic choices, emerging opportunities, and scalable approaches to commercial demand generation

What You Must Have

At least a High School Diploma or the equivalent degree

At least 8 years of experience in marketing channel partner management and optimization

What Sets You Apart

Preference for a Bachelor's degree

Demonstrating industry marketing strategy leadership in client-facing settings

Developing data-driven demand programs across campaigns and channels

Leading market insight translation into commercial growth priorities

Shaping thought leadership and integrated planning across teams

Balancing long-term vision with near-term execution choices

The salary range for this position is: $122,500 - $423,780. For residents of Washington state the salary range for this position is: $122,500 - $504,500. Actual compensation within the range will be dependent upon the individual's skills, experience, qualifications and location, and applicable employment laws. All hired individuals are eligible for an annual discretionary bonus. PwC offers a wide range of benefits, including medical, dental, vision, 401k, holiday pay, vacation, personal and family sick leave, and more. To view our benefits at a glance, please visit the following link: https://pwc.to/benefits-at-a-glance

As PwC is an?equal opportunity employer, all qualified applicants will receive consideration for employment at PwC without regard to race; color; religion; national origin; sex (including pregnancy, sexual orientation, and gender identity); age; disability; genetic information (including family medical history); veteran, marital, or citizenship status; or, any other status protected by law.?

PwC does not intend to hire experienced or entry level job seekers who will need, now or in the future, PwC sponsorship through the H-1B lottery, except as set forth within the following policy: https://pwc.to/H-1B-Lottery-Policy.

Learn more about how we work: https://pwc.to/how-we-work

For only those qualified applicants that are impacted by the Los Angeles County Fair Chance Ordinance for Employers, the Los Angeles' Fair Chance Initiative for Hiring Ordinance, the San Francisco Fair Chance Ordinance, San Diego County Fair Chance Ordinance, and the California Fair Chance Act, where applicable, arrest or conviction records will be considered for Employment in accordance with these laws. At PwC, we recognize that conviction records may have a direct, adverse, and negative relationship to responsibilities such as accessing sensitive company or customer information, handling proprietary assets, or collaborating closely with team members. We evaluate these factors thoughtfully to establish a secure and trusted workplace for all.

Applications will be accepted until the position is filled or the posting is removed, unless otherwise set forth on the following webpage. Please visit this link for information about anticipated application deadlines: https://pwc.to/us-application-deadlines

PwC

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