Online Degree Marketing Strategist

University Of Vermont • Burlington, VT • 1h ago

Position Details

Advertising/Posting Title Online Degree Marketing Strategist

Posting Summary

The Online Degree Marketing Strategist leads recruitment marketing strategy and campaign planning for UVM's online undergraduate degree and degree-completion portfolio and provides strategic marketing support for designated online graduate programs. The position translates institutional enrollment goals into audience strategies, program positioning, integrated acquisition plans, campaign budgets, and measurable funnel targets. Working closely with PACE Marketing, Enrollment Management, UVM Admissions, academic program leaders, and external vendors, the Online Degree Marketing Strategist monitors market and campaign performance and recommends adjustments that support sustainable enrollment growth.

Serves as PACE's primary operational marketing partner to Enrollment Management for assigned online degree programs. Establish shared campaign plans, funnel definitions, enrollment targets, reporting practices, and decision timelines with Undergraduate Admissions, Graduate Admissions, and Enrollment Marketing.

Minimum Qualifications (or equivalent combination of education and experience)

Bachelor's degree in marketing, communications, market research, or a related field and four years of relevant professional experience. Demonstrated experience developing integrated marketing strategies, defining target audiences and program positioning, managing multichannel digital campaigns, administering campaign budgets, coordinating external vendors, and using marketing and funnel data to recommend improvements required. Strong project management, analytical, writing, presentation, interpersonal, and cross-functional collaboration skills required. Experience with digital advertising, web analytics, CRM , and reporting platforms required. Demonstrated ability to manage concurrent priorities and translate enrollment or business goals into measurable marketing plans required. Ability to work within a team environment required.

Desirable Qualifications

Anticipated Pay Range $65,000-$75,000

Other Information

Special Conditions A probationary period may be required, This position is eligible for a hybrid schedule with an option to split time between campus and elsewhere, in accordance with the university telecommuting policy, Background Check required for this position

FLSA Exempt

Union Position Yes, UVMSU

Posting Details

Position will be posted for a minimum of one week, after which it is subject to removal without notice.

Job Location Burlington, Vermont, United States

Job Open Date 11/06/2026

Job Close Date (Jobs close at 11:59 PM EST.)

Open Until Filled No

Our Common Ground Statement

The University of Vermont is a welcoming, educationally purposeful community committed to creating an inclusive environment that embraces intellectual diversity and global perspectives. We seek to prepare students to be accountable leaders who will bring to their work a grasp of complexity, effective problem-solving and communication skills, and an enduring commitment to learning and ethical conduct. Members of the University of Vermont community embrace and advance the values of Our Common Ground: Respect, Integrity, Innovation, Openness, Justice, and Responsibility. Staff play a critical role in this effort and the successful candidate will demonstrate a strong commitment to UVM's mission and advancing Our Common Ground values through the execution of their job duties.

Position Information

Position Title Marketing PC2 X

Posting Number S6391PO

Department PACE - Administration/50100

Position Number 00028039

Percent of Full-Time 1.0

Standard Hours at 1.0 FTE 37.5

Term (months per year) 12

Supplemental Questions

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How did you hear about this employment opportunity?

Chronicle of Higher Education

HigherEdJobs

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UVM Employment Web Site

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Documents Needed to Apply

Required Documents

Resume

Cover Letter/Letter of Application

Optional Documents

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