Lifecycle Marketing and Communications Manager

University Of Vermont • Burlington, VT • 1h ago

Position Details

Advertising/Posting Title Lifecycle Marketing and Communications Manager

Posting Summary

The Lifecycle Marketing and Communications Manager provides strategic and operational leadership for lifecycle communications across PACE programs and student populations, with a strong focus on the launch, enrollment growth, onboarding, and continued success of students in new online undergraduate and online graduate degree programs. The Manager develops, implements, maintains, and evaluates coordinated email, SMS , CRM , and enrollment coach-supported journeys across the prospective and enrolled student lifecycle. The position establishes PACE -wide communication standards, audience strategies, calendars, and performance measures while adapting communications to distinct program and learner needs.

Minimum Qualifications (or equivalent combination of education and experience)

Bachelor's degree in marketing, communications, business, higher education administration, digital marketing, information systems, or a related field, and four years of relevant professional experience. Demonstrated experience developing and managing multistage lifecycle communications across the customer, student, or constituent journey. Experience planning, building, launching, and evaluating email marketing and automated communication campaigns.

Experience using a customer relationship management or marketing automation platform, such as Slate, HubSpot, Salesforce Marketing Cloud, or a comparable system. Effective writing and editing skills, ability to evaluate and coordinate vendors to match project needs; effective analytic, interpersonal, and communications skills. Computer proficiency with email and office software, and the ability to work within a team environment.

Desirable Qualifications

Anticipated Pay Range $73,000-$83,000

Other Information

Special Conditions A probationary period may be required, This position is eligible for a hybrid schedule with an option to split time between campus and elsewhere, in accordance with the university telecommuting policy, Background Check required for this position

FLSA Exempt

Union Position Yes, UVMSU

Posting Details

Position will be posted for a minimum of one week, after which it is subject to removal without notice.

Job Location Burlington, Vermont, United States

Job Open Date 11/06/2026

Job Close Date (Jobs close at 11:59 PM EST.)

Open Until Filled No

Our Common Ground Statement

The University of Vermont is a welcoming, educationally purposeful community committed to creating an inclusive environment that embraces intellectual diversity and global perspectives. We seek to prepare students to be accountable leaders who will bring to their work a grasp of complexity, effective problem-solving and communication skills, and an enduring commitment to learning and ethical conduct. Members of the University of Vermont community embrace and advance the values of Our Common Ground: Respect, Integrity, Innovation, Openness, Justice, and Responsibility. Staff play a critical role in this effort and the successful candidate will demonstrate a strong commitment to UVM's mission and advancing Our Common Ground values through the execution of their job duties.

Position Information

Position Title Marketing PC3 X

Posting Number S6392PO

Department PACE - Administration/50100

Position Number 00028040

Percent of Full-Time 1.0

Standard Hours at 1.0 FTE 37.5

Term (months per year) 12

Supplemental Questions

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How did you hear about this employment opportunity?

Chronicle of Higher Education

HigherEdJobs

Inside Higher Ed

Seven Days

UVM Employee (Please specify below)

UVM Employment Web Site

Vermont JobLink (Department of Labor)

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Documents Needed to Apply

Required Documents

Resume

Cover Letter/Letter of Application

Optional Documents

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