Head of Marketing and Communications

United Bank of Michigan • Grand Rapids, MI • 2h ago

We're a local bank that has been partnering with this community for more than a century. We've come alongside and helped build businesses, launch ideas, raise families and fulfill dreams. Our favorite mission is the kind that can have a positive impact every day.

As a full-time employee of United Bank, you would join an outstanding, supportive culture of employees. You would also gain several attractive benefits, including the following:

Paid vacation and Sick (ESTA) days;

Health, dental, vision, and life insurance;

Long and short-term disability;

401(k) retirement plan with company match;

Education reimbursement;

Wellness opportunities;

Training and development opportunities;

Pay for performance;

Promote from within philosophy;

Bank products and services;

Inclusive employer that celebrates and encourages the uniqueness of each person;

Veteran-friendly employer.

We have an excellent opportunity for a full-time Head of Marketing and Communications for United Bank of Michigan. United Bank is searching for driven individuals who are focused on building relationships with our customers by meeting their financial objectives. We would love to help you achieve your personal and professional goals.

The Head of Marketing and Communications position is a senior marketing leadership role. This position owns brand strategy, marketing and strategic planning, executive communication, and the performance of the entire marketing function. They will serve as a trusted advisor to the CEO and President, a credible partner to the sales leadership across all lines of business, and a champion of the bank's identity in the communities it serves. This position requires deep fluency in regulated-industry marketing, strong strategic acumen and intelligence, and the ability to earn trust with tenured sales professionals.

This position will have a shared and collaborative responsibility for meeting growth profitability, and market share objectives with Department Heads and Business Line Managers; including both organic and external growth. They will be responsible for development, administration and maintenance of Customer Relationship Systems with significant use of both internal and external demographics. This position will be responsible for development of a system for justifying ongoing marketing expenditures and investments, and specific sales and marketing campaigns. This position will identify and analyze marketing needs and challenges, conduct primary and secondary research, and develop creative strategies and tactics. They will be responsible for all communications for the bank including but not limited to: website, social media, billboards, print, TV, radio, interactive marketing, email, mail, public and community relations, and campaigns. This individual will be responsible for facilitating and/or participating in Bank, vendor, customer, charity, association, chamber or other community events. They will be responsible for all areas of compliance as it relates to Marketing and undertake special projects to departmental services as assigned.

This position requires:

Master's degree (M.A.) or equivalent; or six to ten years related experience and/or training; or equivalent combination of education and experience;

Ability to read, analyze, and interpret the most complex documents including financial reports and legal documents;

Ability to respond effectively to the most sensitive inquiries or complaints from customers, regulatory agencies or members of the business community;

Ability to make effective presentations on controversial or complex topics to top management, public groups, and/or boards of directors;

Ability to work with mathematical concepts such as probability and statistical inference and an

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