Job Title: Director of Marketing and Communications
FLSA Status: Exempt
Work Schedule: 40 hours per week (normally)
Department: Marketing and Communications
Reports to: VP of Advancement and Communications
Work Location: Murray location
Pay: $68,952. $1 dollar increase for bilingual individuals (Spanish, German, Korean).
Benefits Include: Medical, dental, and vision insurance. 401k with employer match. Paid time off and holidays. Employee Assistance Program. Wellness and professional development opportunities.
GENERAL PURPOSE OF JOB
The Director of Marketing and Communications provides strategic leadership for Silver Key's brand, messaging, and public presence, ensuring alignment between the organization's mission, programs, and long-term strategic direction.
This role advances Silver Key's position as a community hub that centers older adults while connecting generations through services, relationships, and shared experiences. The Director develops and implements integrated marketing and communications strategies that support program growth, community engagement, partnerships, and fundraising.
Working closely with executive leadership, directors, and cross-functional teams, this role ensures that communications are not siloed, but instead serve as a unifying force that strengthens internal alignment and amplifies external impact.
This role ensures that Silver Key's communications are not just informative-but strategic-by aligning messaging, partnerships, and funding narratives into a cohesive story that strengthens the organization's impact and long-term sustainability.
ESSENTIAL DUTIES AND RESPONSIBILITIES
Strategic Leadership & Organizational AlignmentDevelop and implement an integrated marketing and communications strategy aligned with Silver Key's strategic priorities
Partner with executive leadership and program directors to ensure alignment between communications, operations, and organizational goals
Support cross-department consistency in messaging and program representation
Contribute to organizational strategy by identifying opportunities to strengthen visibility, engagement, and impact
Brand Management & Narrative DevelopmentMaintain and evolve a cohesive and compelling brand identity across all platforms
Lead the development of Silver Key's organizational narrative, ensuring it reflects mission, impact, and strategic direction
Ensure consistency in voice, messaging, and storytelling across programs and services
External Strategy & Community PositioningStrengthen Silver Key's visibility and reputation within the community
Position the organization as a leader in older adult services and intergenerational community-building
Support the development and communication of strategic partnerships and community initiatives
Grants & Strategic Funding SupportCollaborate with development and program leaders to support grant proposals through compelling storytelling, impact framing, and clear communication of outcomes
Align communications with grant-funded initiatives to ensure clarity, compliance, and visibility
Translate program outcomes into narratives that support future funding opportunities and long-term sustainability
Ensure that funded initiatives are communicated in ways that reinforce Silver Key's broader strategic direction
Public Relations & Media LeadershipServe as the primary media contact and organizational spokesperson alongside executive leadership
Build and maintain relationships with journalists, media outlets, and community influencers
Lead proactive media engagement and manage reactive communications
Crisis CommunicationsDevelop and lead communication strategies during crises or high-risk situations
Ensure messaging is timely, consistent, and aligned with organizational values and leadership direction
Digital Strategy & Content ExecutionOversee websites, social media, email communications, and digital campaigns
Produce high-quality podcasts and videos that showcase elderhood wisdom, insights, and value to the community
Ensure digital platforms effectively support engagement, program awareness, and fundraising
Use analytics and performance data to refine strategies and improve effectiveness
Team & Project ManagementLead marketing staff, contractors, and vendors
Manage workflows, timelines, and budgets to ensure efficient execution
Establish clear priorities and accountability within the marketing function
Other duties as required
SUPERVISORY RESPONSIBILITIES
Directly supervises the Marketing and Communications Specialist and supports others as follows:
Aligns communications with program strategy and priorities
Reduces the burden of coordinating messaging and external engagement
Strengthens program positioning for partnerships, growth, and funding
Provides clarity and consistency in how programs are communicated
Supports implementation of initiatives with clear, aligned messaging
Reinforces organizational standards and cohesion across departments
Strengthens Silver Key's external positioning and community presence
Supports successful grant acquisition and implementation through strong storytelling
Advances the organization's role as a connected, intergenerational community hub
VOLUNTEER ENGAGEMENT RESONSIBILITIES
Silver Key is a volunteer centric organization. You may be regularly interacting and engaging with volunteers, so it is your responsibility to show appreciation for their efforts and occasionally provide guidance.
KEY COMPETENCIES
Strategic thinking and storytelling
Strong understanding of nonprofit marketing, fundraising, and grants
Cross-functional collaboration and organizational awareness
Brand development and narrative leadership
Excellent written and verbal communication skills
Ability to translate complex programs into clear, compelling messaging
SUCCESS MEASURES
Increased brand awareness and community engagement
Improved consistency of messaging across departments
Stronger alignment between communications and strategic priorities
Enhanced support for grant funding and fundraising efforts
Growth in partnerships and community visibility
DRIVING DUTIES
Will likely be required to drive locally to events, etc.
PROFESSIONAL DEVELOPMENT OPPORTUNITIES
Silver Key values the growth and development of our full-time hourly employees. With supervisor approval, you can take advantage of various professional development opportunities to build your skills and advance your career. These opportunities are tailored to help you excel in your role and contribute more effectively to our mission of serving seniors.
Mental Health First Aid
Peer Support Certification
Other Supervisor-Approved Trainings
EMPLOYMENT STANDARDS
Silver Key Senior Services is a drug-free organization. Employment is contingent upon successful completion of a drug screen and background checks. Business-specific knowledge: Knowledge of Silver Key Senior Services mission statement, policies/procedures, business-specific software, and safety regulations. This position does require a background check by Colorado Adult Protective Services (CAPS).
REQUIRED EDUCATION and/or EXPERIENCE.
Bachelor's degree in related field.
3--5 years of relevant experience.
Strong communication and leadership skills.
TECHNOLOGY PROFICIENCY
This position requires good proficiency in the use of computer software and applications, office equipment, and professional telephone use. The ability to adequately @type quickly with few to no errors is also very important. This position will often require multi-tasking in the use of computers, phone, and office equipment wh
