Senior Marketing Workflow Manager, Lifecycle and Corporate Communications

H&R Block • United States, United States • 5h ago

About the Role

At H&R Block, we're helping people confidently navigate one of the most important financial moments of the year. Our lifecycle, CRM, and corporate communications teams carry that message directly to clients and to the organization, often several times a week. We're looking for a precise, calendar-driven Marketing Workflow Manager to manage how that work comes in, how it gets prioritized, and how it gets out the door.

These functions run a high volume of recurring, always-on work alongside campaign work and short-turn communications. In this role, you'll own the deployment calendar, protect contact frequency across business units, and hold the build, proof, and approval sequence ahead of every send.

You'll own intake across the functions, maintain the work queue, track capacity, and coordinate short-turn corporate communications against executive, legal, and external timing.

If you're the person who catches the conflict before two teams email the same audience on the same morning, we'd love to hear from you.

Day to day, you'll...

Manage all incoming requests across lifecycle, CRM, and corporate communications

Validate that requests are complete and tied to an approved campaign, initiative, or always-on program, with audience, timing, content source, and data requirements confirmed

Maintain the deployment calendar, including send windows, audience and segmentation requests, and data pull deadlines

Deconflict timing and contact frequency across business units

Maintain the work queue and priority order across lifecycle, CRM, and corporate communications

Flag requests that arrive too late for the requested send, conflict with an existing deployment, or duplicate work already scheduled

Facilitate tradeoff conversations with GTM Strategy, Marketing Program Managers, and function leadership when demand exceeds capacity

Track work through build, audience selection, content assembly, proofing, approval, and deployment

Manage recurring always-on programs alongside campaign work

Coordinate short-turn corporate communications against executive, legal, and external timing requirements

Monitor progress against timelines and escalate risks to a scheduled send early

Track capacity and utilization across lifecycle, CRM, and communications resources, including agency and vendor effort

Provide visibility into available bandwidth to inform resourcing and sequencing decisions

Communicate timelines, expectations, and status to requesters and leadership

Surface recurring calendar conflicts and process gaps, and recommend improvements

Required Qualifications

Bachelor's degree in Marketing, Business, Communications, Project Management, or a related field, or equivalent work experience

5+ years of experience in workflow management, traffic management, project management, marketing operations, or a related field

Experience managing a recurring deployment or publishing calendar with fixed send dates and approval gates

Experience managing intake, prioritization, and throughput for a marketing, creative, or media function

Demonstrated ability to build and hold timelines with multiple dependencies and fixed deadlines

Experience using a work management or workflow platform as the system of record, such as Workfront, Wrike, Asana, or Jira

Proven ability to facilitate tradeoffs, renegotiate scope, and drive alignment without direct authority

Experience tracking team capacity and utilization and translating it into resourcing recommendations

Strong attention to detail and comfort managing a high volume of concurrent work

Clear verbal and written communication with stakeholders at every level

Ability to identify risks and blockers early and escalate with a recommended path forward

Comfort operating in a fast-paced environment with seasonal peaks in demand

Preferred Qualifications

Experience supporting email, SMS, push, or in-product messaging programs

Experience supporting corporate, executive, or internal communications

Experience working within a Marketing Operations, Program Management Office, or centralized workflow function

Experience in Workfront, including request queues, templates, and reporting

Experience supporting the transition of work from agency partners to in-house teams

Why work for us

At H&R Block, our purpose is simple: to provide help and inspire confidence in our clients and communities everywhere. For more than 70 years, we've led the tax industry and we continue to evolve through our Block Next strategy, blending human expertise with digital innovation. That same commitment to care extends to our associates. When you join us, you become part of a High Performing, Connected Culture built on strong relationships, continuous learning, and a shared commitment to making a meaningful impact. We invest in your well-being through competitive pay, comprehensive benefits, and support for life both in and outside of work.

Pay Range Information

The pay range for this position is listed below. Local minimum wage laws apply. This information is posted pursuant to local requirements to provide applicants with information about what they might be eligible to receive. Individual pay decisions will depend on job-related factors such as experience, education, skill, performance, and geographic location where work will be performed. Successful candidates may be able to participate in one or more incentive compensation or short-term incentive plans, which could generate additional earnings in accordance with the terms of each plan. Qualifying associates can enroll themselves and/or their eligible dependents in medical and prescription drug coverage; can participate in the H&R Block Retirement Savings Plan (401(k) Plan), the Employee Assistance Program, (virtual) fitness center programs, and the associate discount program; are automatically enrolled in Business Travel Accident Insurance; and receive Associate Tax Prep benefit.

Pay Range

$89,800.00 - $134,700.00/Yr.

LI-Remote

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