2027 Summer Intern: Marketing Intern - Undergrad

PepsiCo North America Beverages • Alabama, Alabama • 7h ago

Job DescriptionOverviewSMILE AT WHAT'S NEXTAt PepsiCo, you'll find the opportunity to grow your career, make an impact, and help shape what's next. As one of the world's leading food and beverage companies, our beloved brands-including Gatorade, Lay's, and Quaker-help create smiles with every sip and bite. Behind our products is a connected system that starts with how we source and grow ingredients alongside farmers and extends to how we make, move, and deliver products while driving positive impact for our business and communities.At the heart of PepsiCo are our people: professionals who bring curiosity, drive, and fresh thinking, working together to turn ideas into action. Across functions, teams, and markets, we collaborate to solve challenges, unlock new opportunities, and create meaningful impact for our consumers, customers, and communities.No matter your role, you'll be part of a connected community where your contributions matter, your voice is heard, and your development is supported. With opportunities to grow, belong, and smile, PepsiCo offers more than a place to build your career-it offers the chance to help create what's next.Functional Description:Over the course of 10 weeks, interns will lead impactful business projects and gain valuable hands on experience while learning from experienced marketing professionals across one of our three U.S. headquarter locations: Chicago, IL (PepsiCo Foods & Gatorade), Purchase, NY (PepsiCo Beverages); and Plano, TX (PepsiCo Foods). You will be presented with a real-world business challenge and tasked to think critically and engage with cross functional partners. At the conclusion of the internship you will provide a strategic recommendation in a presentation to the senior leadership team. Interns have great autonomy as well as full support, guidance, and feedback from their managers and the broad marketing organization throughout the internship. The internship serves as PepsiCo's main talent pipeline for marketing positions and can offer a full-time opportunity upon graduation.What you can expect:At PepsiCo you can think like an entrepreneur, but with the global reach and resources to support you. As a Marketing Intern you will be given significant responsibility to create high impact marketing recommendations that enable PepsiCo to achieve short- and long-term strategic business objectives. In addition to core project work, you will develop and demonstrate functional ownership, leadership capability, and business acumen. The internship also provides exposure to best-in-class brands, campaigns, and marketers by means of professional development initiatives and mentorship.Responsibilities Partnering with agencies in the creation of brand positioning and communication strategies Generating brand activation ideas and strategies based on consumer insights Analysis of brand performance, competitor performance and channel dynamics. Development of communications plans in support of new product launches and promotional events Support of innovation teams in consumer analysis, concept development and graphics developmentThe Summer Experience:We believe internships are critical to nurturing top talent for our future, so we make them meaningful. Here is some of the experience you can expect to gain: 10-weeks of marketing experience on a core marketing function including but not limited to brand, innovation, shopper marketing, sports marketing Assigned mentor/buddy Intern networking events, we hope you will leave with lasting relationships! Executive leadership exposure Insight into the many tracks your career can take as a marketer at PepsiCo such as General Management, CMO, and beyond!Qualifications Currently pursuing an undergraduate degree with an expected graduation date between December 2027 and May 2028 Preferred majors: Business or Marketing (Others will be considered)* Have a minimum GPA of 3.0. Please include on your resume.Interest in working in one of the following

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