AI Content&Editorial Manager

PepsiCo North America Beverages • Alabama, Alabama • 4d ago

Job DescriptionOverviewCAREERS TO SMILE ABOUT At PepsiCo, you'll discover a place where our mission is to create smiles around the world. With a portfolio of more than 500 beloved brands including, Gatorade, Lay's and Quaker, our work touches millions of people every day. At the heart of the company is a team of thinkers, creators, and problem-solvers who collaborate to innovate and turn ideas into action. Driven by innovation and a focus on creating joyful moments through food and drinks, our decisions are guided by consumer centricity, creating opportunities for our associates to do meaningful work and make a lasting impact in the communities we serve. Whatever your role, you'll be part of a global community that values your ideas and empowers you to make an impact, on your career and on the world around you. ResponsibilitiesAI Content & Editorial ManagerThe Opportunity in Purchase, New York US.The AI Content & Editorial Manager helps PepsiCo's Global Communications Content team create, scale and optimize content using generative AI and strong editorial judgment.This role combines content creation, editorial expertise and emerging AI capabilities to develop accurate, engaging and discoverable content across digital channels.Your Impact Create AI-assisted content: Develop articles, social copy, FAQs, explainers and video scripts using approved generative AI tools. Apply editorial judgment: Review, edit and fact-check AI-assisted content to ensure accuracy, clarity and PepsiCo's brand voice. Optimize content discovery: Apply SEO, AEO and GEO principles to improve how content is found through search engines and AI-powered platforms. Scale content efficiently: Repurpose content across formats, channels and audiences while maintaining quality and consistency. Build AI workflows: Develop prompts, templates and repeatable processes that improve content creation and efficiency. Test and improve: Experiment with emerging AI capabilities and use content performance insights to improve strategies and workflows. Collaborate across teams: Partner with Communications, Social, Digital and Insights teams to support content planning and execution. Maintain quality standards: Ensure AI-assisted content meets PepsiCo's brand, legal, compliance and responsible AI requirements.What We're Looking For 3-5 years of experience in content creation, editorial, digital communications, social media, content strategy, journalism, copywriting or a related field. Hands-on experience using generative AI tools for content creation, editing, research or workflow development. Strong writing and editing skills with the ability to adapt messaging for different audiences and channels. Experience creating content across multiple formats, such as web, social media, articles, video scripts or multimedia. Working knowledge of SEO and emerging AI-driven content discovery, including AEO and/or GEO. Understanding of how large language models and generative AI tools work, including their limitations and the importance of human review. Strong editorial judgment and attention to detail. Ability to translate brand guidelines into clear, compelling and audience-relevant content. Curiosity about emerging technology and a willingness to experiment, test and learn. Strong collaboration and communication skills, with the ability to work across creative, communications, digital and analytics teams. Bachelor's degree in Communications, Journalism, Marketing, English or a related field, or equivalent professional experience.Preferred Qualifications Experience working with global brands or corporate communications teams. Experience developing AI-assisted content workflows or prompt libraries. Experience with AI tools for text, image, video or audio generation. Knowledge of content analytics and performance measurement. Experience working with content management systems, social publishing platforms or digital analytics tools.* Familiarity with brand, legal, co

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