Social Media Specialist

MERCY HEALTH CORPORATION • Janesville, WI • 20h ago

JOB REQUIREMENTS: OVERVIEW Developed and executed social media and email
campaigns, creating engaging, platform-specific content to strengthen
brand presence and audience engagement. Analyzed performance metrics,
industry trends, and competitor insights to identify growth
opportunities and optimize digital marketing strategies. SCHEDULE: Full
Time, 40 hours per week SHIFT: Day Shift ESSENTIAL DUTIES AND
RESPONSIBILITIES Work with marketing specialists to strategize, plan and
implement email and social mediacampaigns. Curate and publish
high-quality, engaging content that is customized for each social media
platform. This will diversify our content to keep followers engaged on
each platform. Develop and execute a comprehensive social media strategy
that includes content calendars, posting schedules, and campaign plans.
Monitor industry trends and competitors to identify opportunities for
our non-paid social presence. Work with marketing specialists to design,
build, and maintain our social media presence. Collaborate with the
Digital Marketing Manager to develop and execute organic social media
campaigns that run alongside paid campaigns to maximize the impact of
digital spends. Identify trends and insights,and recommend ways to
optimize spend and performance based on the insights. Monitor and
analyze social media metrics to make data-driven recommendations for
improvement. Brainstorm new and innovative growth strategies through
digital marketing. Engage in community conversations as the Mercyhealth
brand, both on our social media pages and community pages. Monitor
online chatter about Mercyhealth and its initiatives and perception to
be part of the conversation in real time. Monitor competition and
provide suggestions for improvement. EDUCATION AND/OR EXPERIENCE
Bachelor\'s degree in Marketing, Journalism, Communication (or related
field). Experience in social media and health care preferred
CERTIFICATION/LICENSURE Certification in Google Analytics (or must be
obtained within 12 months of hire) FEMA Certification FEMA ICS-100 For
Health Care/Hospitals Certification (or must be obtained within 12
months of hire) FEMA ICS-700 National Incident Management System
Certification (or must be obtained within 12 months of hire) OTHER
SKILLS AND ABILITIES Shows above and beyond attitude, dedication and
work ethic to Mercyhealth Good interpretive/analytical skills Google Ads
and Analytics Facebook Ads Experience with YouTube Ads Excellent
editing/writing skills Excellent interpersonal skills Typing, word
processing/Macintosh skills LEVEL OF SUPERVISION N/A PAY RANGE:
\$58,797.66 - \$88,196.49 Mercyhealth is an Equal Opportunity Employer.
All qualified applicants will receive consideration for employment
without... For full info follow application link.
EOE&AA/M/F/Vet/Disabled. Mercy is an equal employment opportunity
employer functioning under Affirmative Action Plans. ***
APPLICATION INSTRUCTIONS: Apply Online: ipc.us/t/219D866A71E5424E

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