Marketing Automation Manager

Robert Half • Irvine, CA • 8h ago

Description We are looking for a Marketing Automation Manager to join a healthcare organization in Irvine, California on a Contract basis. This position centers on creating and delivering data-driven campaigns that guide prospective audiences through the engagement journey using Salesforce Marketing Cloud. The ideal candidate combines hands-on platform expertise with strong analytical thinking to improve campaign effectiveness and support marketing goals across multiple program audiences.

Responsibilities:

Lead the planning, build, and execution of automated marketing initiatives within Salesforce Marketing Cloud.

Create audience segments using available data to deliver relevant, personalized outreach across campaigns.

Design and manage customer journeys that help move prospects from initial interest through enrollment-focused milestones.

Track campaign results, prepare performance reports, and share practical recommendations to strengthen future efforts.

Run testing strategies on messaging, timing, and audience selection to increase engagement and conversion outcomes.

Collaborate with marketing and sales stakeholders to ensure campaign activity supports broader business objectives.

Coordinate outreach efforts for multiple school or program audiences while maintaining consistency and accuracy.

Oversee day-to-day campaign workflows, including setup, scheduling, quality checks, and deployment management. Requirements - At least 3 years of experience in marketing automation, lifecycle marketing, or a closely related field.

Demonstrated hands-on expertise with Salesforce Marketing Cloud in a campaign execution environment.

Ability to interpret campaign metrics and translate findings into clear, actionable improvements.

Strong project management skills with the ability to handle multiple priorities and deadlines.

Effective communication skills for working cross-functionally with marketing, sales, and other partners.

Experience with email campaigns, digital marketing practices, and marketing automation platforms.

Familiarity with tools such as Marketo or similar automation software is a plus. Innovation starts with people.®

Robert Half is the world's first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.

Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more.

All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.

© 2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking "Apply Now," you're agreeing to Robert Half's Terms of Use (https://www.roberthalf.com/us/en/terms) and Privacy Notice (https://www.roberthalf.com/us/en/privacy) .

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