Director Product Marketing

RITE-HITE HOLDING CORP • Milwaukee, WI • 3h ago

JOB REQUIREMENTS: At Rite-Hite, your work makes an impact. As the global
leader in loading dock and door equipment, we design and deliver
solutions that keep our customers safe, secure, and productive. Here,
you\'ll find innovation, stability, and the chance to grow your career
as part of a team that\'s always looking ahead. POSITION SUMMARY: Our
Director, Product Marketing is responsible for leading all product
marketing efforts for our Interior Solutions Group. This includes
generating customer and market insights and creating a short and
long-term marketing strategy and marketing plan across the business
unit\'s full product (hardware, software, services, solutions)
portfolio. You\'ll assist and influence product management and other key
stakeholders in developing winning product strategies and roadmaps.
Reporting to our CMO, you\'ll partner in developing enterprise-wide
strategic plans. Key performance indicators will be orders, price
realization, share gain, customer retention, marketing ROI, and
utilization of marketing assets. ESSENTIAL DUTIES AND RESPONSIBILITIES:
Customer Focus Creates and executes an annual customer insight plan in
partnership with the insights and operational excellence shared
marketing services team and leads a regular customer advisory board to
discover unmet needs and utilization trends, validate product concepts,
test value propositions and inform pricing decisions Leads a regular
sales and service advisory board to ensure the voice of teams closest to
the customer is incorporated into the marketing strategy, plans and
tools Helps to capture insights by actively participating in customer
experience center visits Defines and delivers a memorable customer
experience across each phase of the customer journey; leads strategic
customer experience initiatives to continuously improve customer
experience Helps test ideas as part of the standard Rite-Hite innovation
process to build a set of high value concepts for product management;
actively participates in the innovation process and proactively drives
idea generation where there are strategic gaps Market and Business
Insights In collaboration with the shared marketing services team and
via analysis, research and problem solving identifies and continuously
drives insights from key external and internal data and trends (e.g.,
market and industry growth / headwinds / tailwinds, visibility,
win/loss, strategic account performance, Salesforce, sales tool
utilization, demand generation activities, marketing ROI) to strengthen
business investments and marketing impact as well as inform enterprise
strategic planning Extends data analysis and insight generation to
longer-term views that support 5-10-year strategic planning Provides
clear and thoughtful guidance/coaching on the... For full info follow
application link. Rite-Hite is an Equal Opportunity/Affirmative Action
employer offering a drug free workplace for our customers and employees.
*** APPLICATION INSTRUCTIONS: Apply Online:
ipc.us/t/B1BB61916C884F9C

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