Digital Marketing Specialist

Robert Half • Plano, TX • 3h ago

Description

CRM Marketing Specialist - On-Site Culture, 5 Days a Week in North Dallas!

The CRM Marketing Specialist helps drive customer acquisition and engagement through targeted CRM and lifecycle marketing campaigns. This role combines marketing automation, customer data, and campaign execution to personalize experiences and improve marketing performance.

Build and launch marketing campaigns across email, SMS/Text, push notifications, direct mail, and in-app channels.

Create customer segments and targeted audiences using CRM/CDP tools and SQL.

Set up and manage automated customer journeys, triggered campaigns, and personalized messaging.

Test and optimize campaigns through A/B testing and performance analysis.

Monitor campaign quality, troubleshoot issues, and ensure on-time execution.

Maintain compliance and best practices for email and SMS/Text marketing.

Identify opportunities to improve processes, automation, and campaign results.

Requirements

CRM Marketing Specialist - On-Site Culture, 5 Days a Week in North Dallas!

MUST have the following:

3+ years of experience in CRM, lifecycle, email, or digital marketing.

Hands-on experience with marketing automation platforms such as Zeta, Salesforce Marketing Cloud, or HubSpot.

Strong SQL skills for audience building, segmentation, and campaign validation.

Experience with personalization tools and dynamic content (AMPscript, Liquid, or similar).

Understanding of email and SMS/Text compliance, deliverability, and marketing best practices.

Strong organizational skills, attention to detail, and ability to manage multiple projects.

Comfortable working with cross-functional teams in a fast-paced environment.

MUST be on-site daily in Far North Dallas

Innovation starts with people.®

Robert Half is the world's first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.

Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more.

All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.

© 2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking "Apply Now," you're agreeing to Robert Half's Terms of Use (https://www.roberthalf.com/us/en/terms) and Privacy Notice (https://www.roberthalf.com/us/en/privacy) .

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