Marketing Operations Strategist

VERIDIAN HOMES • Madison, WI • 1h ago

JOB REQUIREMENTS: Veridian Homes, an innovative company with an emphasis
on smart growth and green built practices, is seeking
aMarketingAssociateto join ourmarketingteam! As a Marketing Operations
Strategist, you\'ll play a key role in driving the technology, systems,
automation, and reporting that power our marketing efforts. In this
role, you\'ll help shape how our Marketing team operates by managing the
systems, tools, and processes that support our campaigns and customer
experience. From CRM and website optimization to analytics, automation,
and emerging technologies, you\'ll play a key role in helping our team
work smarter and continue to grow. Responsibilities of this position
include, but are not limited to: Serve as the administrator and subject
matter expert for HubSpot CRM, developing and optimizing automated
customer journeys, lead nurture campaigns, workflows, segmentation, and
lifecycle automation. Partner with Sales to improve lead routing, lead
quality, CRM processes, and the overall customer experience. Manage the
operational performance of the Veridian Homes website, including website
enhancements, ERP integrations, SEO opportunities, user experience, and
conversion optimization. Develop, maintain, and analyze marketing
dashboards, KPI reporting, website analytics, CRM performance, and
campaign results to provide actionable business insights. Build and
manage email marketing campaigns, customer segmentation, automation
workflows, A/B testing, and campaign reporting within HubSpot. Research,
evaluate, and implement emerging marketing technologies, automation
solutions, and AI-powered tools that improve efficiency and strengthen
Marketing capabilities. Coordinate operational aspects of marketing
initiatives, including website projects, product launches, campaign
implementation, community events, and vendor relationships. Research
industry trends, consumer behavior, and best practices while identifying
opportunities to improve marketing processes, automate repetitive tasks,
and support the department\'s long-term success. A successful candidate
will have a bachelor\'s degree in Marketing, Business Administration,
Communications, Digital Marketing, or a related field, along with five
or more years of experience in marketing operations, CRM administration,
digital marketing, marketing technology, or a related role. Experience
with HubSpot CRM and marketing automation platforms is preferred, along
with knowledge of website management, SEO, Google Analytics, and
marketing analytics. The ideal candidate is analytical, organized, and
collaborative, with strong project management and communication skills.
They enjoy solving problems, are comfortable learning new technologies,
and are always looking for ways to improve processes and deliver better
results. We offer a competitive salary and excellent benefits.If you
thrive in a... For full info follow application link. Veridian Homes is
an Affirmative Action and Equal Opportunity Employer. ***
APPLICATION INSTRUCTIONS: Apply Online: ipc.us/t/FAE50DB2581842AF

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