Marketing Strategist
Vacancy Notice:Tuesday, July 21, 2026
Application Deadline:Tuesday, August 11, 2026 by 11:59 PM CST
Position Type:Professional
Hours:Full Time
Reports To:Vice President of Strategic Partnerships and Workforce Education
Job Summary
Hawkeye Community College's Business and Community Education Division is looking for a full-time Marketing Strategist to join their team. Do you enjoy working with social media, designing promotional materials and all things marketing? Are you creative and an analytical thinker who has a deep understanding of consumer behavior?; If so, Hawkeye Community College has a great opportunity for you!
As our Marketing Strategist, you will play a pivotal role in promoting Business and Community Education programs, including Healthcare, Trades, Transportation, Construction, Automation and Robotics, and more. Our primary goal is to create strategies that attract students and businesses to utilize the training opportunities provided by the Business and Community Education division at Hawkeye Community College.
Overall, you will be responsible for the planning, developing, and executing of marketing campaigns and promotional events to drive student enrollment and increase brand awareness. You will be utilizing mediums such as, but not limited to, social media, digital ads, brochures, flyers, publications, magazines, email communications, and websites. Work may include coordination with vendors, stakeholders, and college staff. Additionally, you will work closely with our Public Relations and Marketing team to ensure that promotional activities align with college branding and marketing policies.
Successful Marketing Strategists are creative thinkers with strong analytical skills and a deep understanding of consumer behavior. The ability to work effectively/efficiently, take action/initiative in a fast-paced environment, and manage multiple projects simultaneously is critical. Excellent communication skills are essential for building relationships with internal and external teams, partners, and vendors.
Hawkeye Community College is a comprehensive community college focused on meeting the needs of the community by providing quality, affordable learning experiences for a diverse student body through our Adult Learning Center, Business and Community Education Division as well as through more than 50 career and technical programs and liberal arts transfer programs. Our mission is about empowering students, strengthening businesses and enriching communities with a vision to improve the quality of life in the communities we serve. We are located in the Cedar Valley, just south of Waterloo, Iowa. The growing cities of Waterloo and Cedar Falls, Iowa offer diverse cultural experiences and all the amenities of a big city with a small-town feel. There is always something to do, whether you want to attend a sporting event, go shopping, or go to a local restaurant. For additional information about Hawkeye Community College and the area surrounding campus, visit our website: Hawkeye Community College
Essential Job Functions
Important responsibilities and duties may include, but are not limited to, the following:
Gains a comprehensive understanding of each Business and Community Education (BCE) program, including its unique features, target audience, and value proposition.
Develops and maintain consistent branding guidelines aligned with college standards.
Ensures all marketing materials adhere to the established brand identity.
Develops and implements strategic marketing plans to reach target audiences and achieve program objectives.
Leverages digital channels (social media, email campaigns, websites) to maximize program visibility and engagement.
Captures and edits high-quality photo and video content for marketing campaigns, social media, and promotional materials.
Creates compelling content for various mediums, including brochures, flyers, publications, and digital platforms.
Coordinates catalog development and distribution, emphasizing program benefits and outcomes.
Analyzes market trends and consumer behavior to identify opportunities for promotions.
Monitors and evaluates the performance of marketing campaigns to optimize future strategies.
Coordinates marketing efforts for BCE events, workshops, and seminars.
Collaborates with event organizers to create promotional materials.
Ensures consistent branding across all event-related communications.
Works closely with program coordinators to understand the workings of each program.
Collaborates with internal team members to create and enter class schedules and event details into internal systems and digital platforms.
Ensure all digital assets, web content, and online materials are fully aligned with ADA compliance and web accessibility standards.
Builds strong relationships with internal teams, external partners, and vendors.
Participates in campus committees as assigned.
Performs other duties as assigned.
Unless otherwise approved under Hawkeye's remote work policy, regular on campus and/or onsite attendance is considered an essential function of the position.
Minimum Qualifications
Associate's degree in marketing or related field.
Minimum of 3 years of experience in marketing, public relations, promotions, writing, and asset creation, or related field.
Knowledge of website coding to assist with updates, layout adjustments, and basic site maintenance.
Proficiency in marketing fundamentals, public relations, and campaign planning, with demonstrated skill in Adobe Creative Suite (or Adobe Pro) and Canva to design engaging graphics, publication layouts, and digital marketing collateral.
Demonstrated ability to handle confidential/sensitive information with discretion.
Demonstrated ability to communicate effectively, verbally and via written correspondence.
Demonstrated ability to work with a wide array of students, faculty, staff, and the general public.
Demonstrated excellent time management and organizational skills with exceptional follow through and attention to detail to manage multiple and shifting tasks/demands to meet timely deadlines.
Skilled in Microsoft Office Suite, Google applications, and video conferencing technology.
Demonstrated ability to work independently with minimal supervision.
Must be able to travel to and from meetings.
Demonstrated strong background in areas such as public relations, promotions, publication design, ad layout, business communications, and campaign planning.
Demonstrated ability to execute organization and department policies and procedures.
Demonstrated proficiency in social media management tools and analytics platforms.
Ability to become familiar with the Cedar Valley and Hawkeye Community College's service area and its local business landscape.
Preferred Qualifications
Experience working in a community college setting.
Customer Relationship Management (CRM) experience.
Knowledge of Colleague, Ellucian, Salesforce, Genoo, Lumens, Modern Campus, Lifelong Learning Workforce and Community, etc.
Familiarity with ADA compliance and digital accessibility standards for online and print materials.
Working Conditions
Anticipated schedule is Monday - Friday from 8:00 am - 4:30 pm with potential for occasional evening and weekend hours.
Work is performed either in or a combination of an office/business setting and/or classroom setting using technology. Requires good hand-eye coordination including visual acuity to use a keyboard and read technical information; arm, hand and finger dexterity, including ability to grasp. Sit, stand, bend, lift and move frequently during working hours. During course of day, interact with students, faculty and staff in person, by telephone and computers.
Employment Status
Full-time, exempt position with comprehensive or competitive benefits program including health, dental, vision, life, and LTD insurance, a Section 125 plan for medical and dependent care expenses; holiday, personal, sick, and vacation leave; tuition reimbursement; and a choice of retirement programs-IPERS (defined benefit) or TIAA (defined contribution).
The salary range for this position begins at $55,165.50.
Salary is commensurate with the candidate's education and experience.
Application Procedure
Complete an online application at www.hawkeyecollege.edu/employment
Submit/upload a cover letter addressing the following:
Share how your work experience and education meet the minimum requirements.
Describe your work experience with multi-tasking, troubleshooting and project deadlines.
Submit/upload a resume.
Submit/upload 3 professional references with a minimum of 1 being from a current/past supervisor.
Application deadline: August 11, 2026Priority screening is set to begin on: August 12, 2026Completed applications, along with the required materials, received after the priority screening date will be considered at the discretion of the college.
All application materials must be submitted by Tuesday, August 11, 2026 by 11:59 PM CST.
Apply Online
Hawkeye Community College is an equal opportunity and affirmative action employer, committed to equity and diversity in its educational services and employment practices. It is the policy of Hawkeye Community College not to discriminate in its programs, activities, or employment on the basis of race, color, national origin, sex, disability, age, sexual orientation, creed, religion, and actual or potential family, parental or marital status. If you have questions or complaints related to compliance with this policy, please contact the Equity and Title IX Coordinator, Hawkeye Community College, 1501 East Orange Road, P.O. Box 8015, Waterloo, Iowa 50704-8015,319-296-4405 (tel:3192964405) , emailequity-titleIX@hawkeyecollege.eduor the Director of the Office for Civil Rights, U.S. Department of Education, Cesar E. Chavez Memorial Building, 1244 Speer Boulevard, Suite 310, Denver, CO 80204-3582, Telephone:303-844-5695 (tel:3038445695) FAX: 303-844-4303, TDD 800-877-8339, emailOCR.Denver@ed.gov.3.
If any applicant is in need of a reasonable accommodation in completing the application process, please notify a member of Human Resource Services.
