B2B Digital Marketing Manager

Robert Half • Brea, CA • 2d ago

Description We are looking for a strategic B2B Digital Marketing Manager to drive integrated marketing programs for a wholesale distribution business serving dental professionals and organizations across North America. This Long-term Contract position is based in Brea, California, and focuses on building awareness, strengthening engagement, and generating pipeline through digital and field marketing initiatives. The role works closely with sales, product, creative, and events partners to deliver campaigns that support business growth and measurable commercial outcomes.

Responsibilities:

Develop and lead full-funnel marketing campaigns designed to reach dental practices, institutional buyers, and clinical decision-makers across North America.

Produce sales and marketing assets such as customer stories, presentation materials, nurture content, event handouts, and solution-focused collateral that help advance opportunities.

Partner with sales, product, creative, and events teams to align campaign execution with commercial priorities and market needs.

Evaluate campaign results through lead tracking, funnel analysis, and performance reporting, then refine programs using data insights and stakeholder feedback.

Expand brand visibility through digital outreach, targeted promotions, and event-related marketing efforts that increase audience engagement and demand generation.

Adapt messaging for different buyer audiences while maintaining a consistent brand voice across channels and touchpoints.

Support strategic initiatives, product promotions, and integrated marketing programs that require coordination across multiple business functions.

Strengthen sales enablement efforts by creating resources and campaign support that help move prospects through the buying journey. Requirements - At least 7 years of experience in B2B marketing, ideally within healthcare, SaaS, dental, medical technology, or a related industry.

Demonstrated success managing multi-channel campaigns that contribute to lead generation, brand awareness, and sales support.

Hands-on experience with digital marketing platforms and tools such as HubSpot, Google Ads, and LinkedIn Ads.

Strong knowledge of buyer journeys, demand generation strategy, lead funnel management, and field marketing execution.

Ability to translate business objectives into clear marketing plans and carry them through execution with limited oversight.

Strong analytical skills with experience interpreting campaign performance data and using insights to improve results.

Effective cross-functional collaboration skills with the ability to work closely with sales, product, creative, and event stakeholders.

Proficiency in email campaigns, B2B marketing strategy, digital marketing, campaign planning, and brand-building initiatives. Innovation starts with people.®

Robert Half is the world's first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.

Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more.

All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.

© 2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking "Apply Now," you're agreeing to Robert Half's Terms of Use (https://www.roberthalf.com/us/en/terms) and Privacy Notice (https://www.roberthalf.com/us/en/privacy) .

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