Portfolio Marketing Strategy Vice President

JPMorgan Chase • Wilmington, DE • 3h ago

Join a high-impact team shaping how cardmembers experience value from day one through long-term loyalty. You will turn customer insights into meaningful, measurable marketing that grows portfolio performance.

Job Summary:

As a Portfolio Marketing Strategy Vice President in Co-Branded Cards , you lead lifecycle marketing strategy and campaign execution that strengthens customer engagement and retention. You partner across product, digital, analytics, technology, legal, compliance, and marketing execution to deliver customer-first journeys and offers across key channels. You will build a disciplined test-and-learn approach to optimize messaging, targeting, and channel mix, improving outcomes for customers and the business.

Job responsibilities:

Lead cross-functional collaboration to increase cardmember engagement, improve retention, and grow portfolio value

Translate partner and internal priorities into an integrated lifecycle marketing roadmap across activation, engagement, retention, and win-back

Lead end-to-end marketing campaign execution, from strategy and creative direction to launch readiness and post-campaign optimization

Partner with technology teams to operationalize new capabilities within customer journeys, such as trigger-based messaging, enhanced targeting, and new channel placements

Convert customer insights into actions by synthesizing feedback, behavior signals, and campaign results to improve communications and offer strategy

Own a digital-first messaging strategy across selected company-owned channels while coordinating aligned experiences through partner channels

Ensure messaging and offers are clear, consistent, and reduce friction across the customer journey

Establish success metrics and reporting routines that connect initiatives to measurable business outcomes

Design and run structured experiments, including split tests and control-group measurement, to assess incremental impact

Use performance insights to continuously optimize targeting, offers, messaging, and channel mix

Maintain strong governance and stakeholder alignment to support timely, compliant delivery

Required qualifications, capabilities, and skills:

Bachelor's degree

Seven or more years of experience in marketing strategy, lifecycle marketing, customer analytics, or related roles

Demonstrated ability to lead cross-functional work and influence outcomes without direct authority

Strong analytical skills, including experience defining success metrics and interpreting campaign performance

Experience executing customer communications and offers across digital channels

Strong written, verbal, and presentation skills, with the ability to tailor messages to different audiences

Proven relationship management skills, including working with external partners and internal stakeholders

Strong organizational skills and ability to prioritize multiple complex initiatives at the same time

Customer-focused mindset with a commitment to improving customer experience and reducing journey friction

Comfort navigating legal and compliance review processes within marketing delivery

Ability to travel up to 10 percent of the time

Preferred qualifications, capabilities, and skills:

Master of business administration degree

Experience with trigger-based lifecycle journeys and personalization at scale

Experience with customer segmentation, targeting strategies, and offer optimization

Familiarity with experiment design concepts, including control groups and incrementality measurement

Experience coordinating integrated customer experiences across company-owned and partner-managed channels

Background in credit card marketing, loyalty, or lending-related customer programs

Experience building repeatable operating cadences and performance readouts for senior stakeholders

Chase is a leading financial services firm, helping nearly half of America's households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs.

We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process.

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