Director Growth & Performance Marketing

AMERICAN GREETINGS CORPORATION • Westlake, OH • 4h ago

American Greetings is seeking a strategic and results-driven Director of Growth & Performance Marketing to lead revenue and membership growth for our Interactive Division's digital subscription business. This role will own the full marketing funnel, from acquisition and conversion to engagement, retention, and monetization, driving an increase in revenue over the next four years.

The ideal candidate is both a visionary leader and a hands-on operator with deep expertise in performance marketing and lifecycle strategy. They will leverage data-driven insights, paid and owned media channels, and rigorous experimentation to scale customer acquisition, optimize conversion, and maximize lifetime value while reducing churn.

This leader will oversee multi-channel growth initiatives across search, social, programmatic, and affiliate marketing, while also shaping lifecycle and retention strategies that enhance the customer experience. Working cross-functionally with Product, Analytics, and Creative teams, the Director will translate complex data into actionable strategies, manage budgets for maximum ROI, and continuously test and refine approaches to unlock new growth opportunities.

This is a high-impact opportunity for a growth leader with a proven track record in subscription or high-growth digital businesses who thrives at the intersection of analytics, creativity, and execution.

Essential Duties and Responsibilities:

Growth Strategy and Planning -

*Develop and execute a four--year growth strategy to achieve the company's revenue targets.

*Define performance goals (e.g., CAC, LTV, ROAS, ARPU, churn, conversion rates) and continuously optimize against them.

*Own the marketing growth forecast and budget allocation across channels to maximize ROI.

*Identify and test new channels and partnerships to expand acquisition and retention.

Performance Marketing -

*Lead all paid acquisition initiatives (search, social, programmatic, affiliate, and emerging platforms).

*Optimize channel mix to lower CAC and scale new members without cannibalizing the existing base.

This company is an equal opportunity employer and makes employment decisions without regard to race, gender, disability or protected veteran status. We desire to place a priority on referrals of protected veterans. EOE M/F/disability/vet VEVRAA Federal Contractor

Similar Jobs

Sourcing Specialist - Marketing

Sherwin-Williams • Cleveland, OH • 3h ago

Sales & Marketing

This position oversees the Marketing strategic sourcing and management process of services, agencies, and vendors. Responsibilities may include developing sourcing strategies, executing sourcing strategies, monitoring ma...

3h ago

Go to Apply

Sales Specialist

PETCO ANIMAL SUPPLIES STORES INC • Beachwood, OH • 8h ago

Sales & Marketing

Petco Animal Supplies, Inc. is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national...

8h ago

Go to Apply

Senior Account Executive - 3070

Arctic Information Technology, Inc. • Cleveland, OH • 20h ago

Sales & Marketing

JOB SUMMARY: Senior Account Executives (Outside Sales) will prospect, develop, and grow new business to meet and exceed sales goals. Drive revenue and grow opportunities throughout the company. Subject matter expert when...

20h ago

Go to Apply

Sales Specialist

Home Depot • North Olmsted, OH • 1d ago

Sales & Marketing

Job Description Sales Specialists help customers bring their project ideas to life by offering a range of product options, providing samples, and recommending solutions-including installation and related services. Sales...

1d ago

Go to Apply

Sales Specialist

Home Depot • Medina, OH • 1d ago

Sales & Marketing

1d ago

Go to Apply

Account Executive- New Jersey

Advance Local • Cleveland, OH • 2d ago

Sales & Marketing

Job Description Strengthening and empowering all of the communities we serve. Account Executive Remote-based position- ideally located in New Jersey Advance Local Media is hiring exceptional top producers to deliver high...

2d ago

Go to Apply

Field Sales Representative | Northern OH Territory

TTI, INC. (A DELAWARE CORPORATION) • Independence, OH • 3d ago

Sales & Marketing

Description Our growing business is in need of a Field Sales Representative to increase sales in our Ohio market. The Field Sales Representative sells company products and services to assigned customers in territory. Res...

3d ago

Go to Apply

Director, Marketing and Communications, Case School of Engineering

Case Western Reserve University • Cleveland, OH • 4d ago

Sales & Marketing

POSITION OBJECTIVE Case Western Reserve s University Marketing and Communications (UMC) team seeks an experienced, strategic leader to become the marketing and communications director for the Case School of Engineering....

4d ago

Go to Apply

Director of Sales and Marketing

Marriott • Cleveland, OH • 5d ago

Sales & Marketing

Additional Information Relocation Assistance Available Job Number 26078287 Job Category Sales & Marketing Location 1515 W 3rd St, Cleveland, Ohio, United States, 44113 VIEW ON MAP ( https://www.google.com/maps?q=1515...

5d ago

Go to Apply

Sales Trainee

Red Bull North America, Inc. • Lakewood, OH • 5d ago

Sales & Marketing

Red Bull North America is an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, veteran status, a...

5d ago

Go to Apply

Subscribe to get new jobs sent directly to you
(no charge, cancel anytime)