Commerce Marketing Manager, Walmart

Conagra Brands • Rogers, AR • 2h ago

Reporting to our Director of Commerce Marketing, you will lead annual marketing plan development, retailer media strategy, budget management, and end-to-end marketing program execution to help Conagra Brands win at Walmart, our largest customer. You will collaborate cross-functionally with Sales, Brand, Category Leadership, eCommerce, Walmart Marketing, Walmart Connect, and agency partners to build and execute omni-channel programs that drive growth, strengthen shopper engagement, and maximize return on marketing investment.

A Taste of Your Responsibilities

Collaborate with Sales, Category Leadership, Brand teams, eCommerce, Walmart Marketing, Walmart Connect, and agency partners to develop omni-channel commerce and shopper marketing plans.

Develop all components of commerce marketing plans, including program objectives, agency briefs, creative development, marketing tactic selection, program execution, and budget management.

Leverage shopping trends, shopper insights, and retailer capabilities to identify new go-to-market media and communication opportunities.

Analyze marketing investment performance versus key performance indicators and industry benchmarks to inform optimization and future investment decisions.

Partner with Brand teams to align marketing investment strategies, creative development, and retail activation opportunities.

Manage agency resources to ensure successful planning, execution, and delivery of marketing programs.

Own annual marketing budget allocation and ongoing tracking to optimize marketing investment and ensure alignment with business goals.

Partner with Walmart Marketing, Merchandising, and Walmart Connect teams to support new item launches, marketing plan development, and program execution.

Collaborate with eCommerce and Sales teams to deliver digital shelf content optimized to drive sales, share of voice, and repeat purchase.

Ingredients Required for Your Success

Bachelor's degree required.

5+ years of experience in Brand, Shopper, Digital, eCommerce, or agency roles within the consumer packaged goods (CPG) industry.

Experience working with Walmart or a similar large retail customer.

Expertise in digital marketing and eCommerce, including retailer media platforms, mobile, social, and digital shelf optimization.

Strong collaboration skills with proven success partnering across Sales, Brand teams, internal marketing functions, agency partners, and retail customers.

Experience using consumer and shopper data along with marketing performance metrics to optimize plans.

Experience balancing long-term strategic planning with short-term business needs and managing multiple programs simultaneously.

Demonstrated curiosity and proactive approach to identifying new opportunities.

Number of Days in Office: 3

LI-Hybrid

LI-PM1

LI-MSL

Compensation

Pay Range:$109,000-$159,000

The annual salary listed above is the expected offering for this position. An employee's actual annual salary will be based on but not limited to: location, relevant experience/level and skillset, while balancing internal Conagra employees' equity. Conagra Brands will comply with applicable law regarding minimum salaries for exempt employees.

Our Benefits

We care about your total well-being and will support you with the following, subject to your location and role:

Health: Comprehensive healthcare plans, wellness incentive program, mental wellbeing support and fitness reimbursement

Wealth: Great pay, bonus incentive opportunity, matching 401(k) and stock purchase plan

Growth: Career development opportunities, employee resource groups, on-demand learning and tuition reimbursement

Balance: Paid-time off, parental leave, flexible work-schedules (subject to your location and role) and volunteer opportunities

Our Company

At Conagra Brands, we have a rich heritage of making great food. We aspire to have the most impactful, energized and inclusive culture in food. As a member of our 18,000+ person team across 40+ locations, you are empowered to reach your potential, make an impact and own your career. We're in the business of building champions - within our people and our iconic brands like Birds Eye®, Slim Jim® and Reddi-Wip®.

Our focus on innovation extends beyond making great food, it also reflects our commitment to embracing new solutions that positively impact our team, the communities we serve and the health of our planet. Foodies Welcome.

Conagra Brands is an equal opportunity employer and considers qualified applicants for employment without regard to sex, race, color, religion, ethnic or national origin, gender, sexual orientation, gender identity or expression, age, pregnancy, leave status, disability, veteran status, genetic information and/or any other characteristic or status protected by national, federal, state or local law. Reasonable accommodation may be made upon request.

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