Marketing Engineer
Department: Marketing - ECommerce B2C
Location: Carson, CA
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ABOUT DERMALOGICA
Dermalogica is the world's leading professional skin health brand, trusted by skin therapists in over 80 countries. Backed by The International Dermal Institute, we are driven by a singular belief: skin health education changes lives. Our DTC ecommerce business is a core growth engine, and the team behind it operates at the intersection of data, technology, and consumer-first thinking.
THE OPPORTUNITY
We are looking for a Marketing Engineer to join our E-commerce team. In this role, you will serve as the connective tissue between our data sources, marketing platforms, and business outcomes. You will own the integrity and usability of marketing data across paid media, CRM, and on-site channels - ensuring our teams have clean, reliable, actionable data to drive decisions that directly influence ecommerce sales performance.
This is a hands-on, technically oriented role suited for someone who understands both the engineering side of data pipelines and the commercial @context of ecommerce marketing. You will work closely with growth, analytics, media, and CRM teams to build and maintain the data infrastructure that powers our marketing ecosystem.
KEY RESPONSIBILITIES
Data Connections & Pipeline Integrity
Design, build, and maintain data pipelines that connect marketing platforms (paid media, CRM, on-site analytics) to internal data warehouses and reporting tools
Ensure clean, reliable, and consistent data flows between sources including Meta, Google Ads, TikTok, Klaviyo, Shopify, and analytics platforms
Implement and manage API integrations and data connectors; identify and resolve data gaps, duplication, or quality issues proactively
Build and maintain data transformation logic to standardize naming conventions, event schemas, and attribution frameworks across platforms
Marketing Data Quality & Governance
Establish and enforce data quality standards for marketing event tracking, UTM structures, and audience segmentation
Audit and validate tracking implementation across paid channels and the ecommerce site; flag and fix inconsistencies before they impact reporting
Partner with analytics to ensure dashboards and attribution models are powered by accurate, trustworthy data
Maintain documentation of data sources, schemas, transformations, and known limitations - keeping the team informed and self-sufficient
Tag Management & On-Site Tracking
Own tag management (Google Tag Manager or equivalent) including implementation, QA, and ongoing governance of tracking tags across dermalogica.com
Ensure pixel and event data (add to cart, purchase, product views, etc.) is firing accurately and feeding correctly into media platforms for bidding and measurement
Support the implementation of server-side tracking solutions to improve data accuracy in a cookieless environment
Ecommerce & Channel Performance Context
Understand how paid media (search, social, display), CRM (email/SMS via Klaviyo), and on-site behavior collectively influence ecommerce revenue
Collaborate with media, CRM, and web teams to translate business questions into data requirements - and data outputs into actionable insights
Support audience data activation, including first-party audience builds, suppression lists, and lookalike seeds across ad platforms
Contribute to multi-touch attribution analysis and incrementality measurement by ensuring the underlying data is sound
QUALIFICATIONS
Required
3-5 years of experience in a marketing engineering, marketing analytics engineering, or data engineering role - ideally within a DTC ecommerce environment
Hands-on experience building and maintaining data pipelines and integrations between marketing platforms (Meta, Google, TikTok, Klaviyo, Shopify, GA4, etc.)
Proficiency in SQL for querying, transforming, and validating marketing data
Experience with tag management systems (Google Tag Manager strongly preferred); understanding of tracking event schemas and pixel implementation
Working knowledge of JavaScript for tag-related customizations and data layer management
Solid understanding of ecommerce KPIs - ROAS, CVR, AOV, LTV, attributed revenue - and how marketing channels interact to drive sales
Familiarity with first-party data practices, cookie limitations, and the shift toward privacy-safe tracking methods
Organized and detail-oriented with strong documentation habits and a proactive approach to data quality issues
Preferred
Experience with Python for data manipulation, API calls, or pipeline scripting
Familiarity with data warehouse or lake tools (BigQuery, Snowflake, dbt, or similar)
Exposure to CDP platforms (Segment, Tealium, or equivalent)
Experience with Klaviyo data structures, event flows, and list/segment integrations
Background in beauty, wellness, or consumer goods ecommerce
Experience implementing server-side tagging or Conversions API (Meta CAPI, Google Enhanced Conversions)
WHAT SUCCESS LOOKS LIKE IN THIS ROLE
Marketing data is clean, consistent, and trusted - teams make decisions with confidence, not caveats
Data pipelines run reliably; issues are caught proactively before they surface in reports or campaigns
Platform pixels and tags are firing accurately, improving media performance through better signals
The Growth Marketing team spends less time questioning data and more time acting on it
You are known as the person who bridges technical data work and marketing strategy - fluent in both worlds
CORE COMPETENCIES
Technical rigor: you care deeply about data accuracy and build things that last
Commercial curiosity: you understand why clean data matters for revenue, not just for dashboards
Clear communication: you can explain a data issue or architecture decision to both engineers and marketers
Ownership mindset: you flag problems and drive them to resolution without being asked twice
Collaborative by default: you work across functions and earn trust through reliability and clarity
WORKING AT DERMALOGICA
At Dermalogica, we believe that the right data infrastructure is as important as the right product. Our Growth Marketing team is committed to building systems that support informed, intelligent decisions - and this role sits at the heart of that mission. You will join a team that values expertise, transparency, and continuous learning, in a company that has led the professional skin health category for decades.
The expected base salary range for this position is $110K to $125K. The exact base salary is determined by various factors including experience, skills, education, and budget. This position is also eligible for participation in the company discretionary bonus plan, based on personal performance and company results.
The role will be based out of the corporate headquarters in Carson, Los Angeles. It will be hybrid with applicable on site work guidelines.
Apply now and become a team member for the preeminent global leader in skincare providing a competitive and comprehensive health benefits package including life/accident/disability insurance, wellness programs, paid family leave, domestic partner benefits, education/training programs, product allowances, fitness reimbursement, 401(k) matching, and a host of other great perks.
Dermalogica is an equal opportunity employer committed to fostering an inclusive culture where all employees are valued, supported, and empowered to succeed.
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