Our mission is to create the Experience of a Lifetime for our employees, so they can, in turn, create the Experience of a Lifetime for our guests. We own and operate the most renowned destination resorts in the world as well as regional and local ski areas outside major cities, and connect them all through one unrivaled network. We are looking for ambitious leaders, innovators and creators to join our talented team. If you're ready to pursue your fullest potential, we want to get to know you!
Candidates for year-round positions are reviewed on a rolling basis. Applications will be accepted up to 90 days after the posting date, or until the position is filled (whichever is first).
Job Summary:
The Field Marketing Manager at Kirkwood / Heavenly is a leader on the Field Marketing Team, responsible for building marketing plans to drive visitation and bringing to life the resort brand strategy at every guest touchpoint to enhance the guest experience across Kirkwood and Heavenly. This is achieved through executing carefully curated marketing plans and events, facilitating strategic partner integrations, creating guest-facing promotional materials, managing creative production, and owning the resort website.
The Field Marketing Manager will be on the Resort Marketing Team, working cross-functionally to serve as the on-the-ground marketing representative at Kirkwood and supporting the Senior Marketing Manager at Heavenly. This person will be responsible for delivering results safely, on time, and with executional excellence, in service of the guest experience. This position is based in-resort at Kirkwood; weekend and Holiday work will be required. Proficient skiing or riding skills to access parts of the mountain are required.
This candidate will have a strong background as a brand marketer, an event and activations specialist, and as a self-starter, working across teams and stakeholders such as departments, agencies, community organizations, and operational teams. This person will bring a willingness to learn and jump in on a range of projects. Flexibility, responsiveness, and proactivity are crucial.
Job Specifications:
Starting Wage: $79,531.16 - $80,000.00 + Annual Bonus
Employment Type: Year Round
Shift Type: Full Time hours available
Minimum Age: At least 18 years of age
Housing Availability: No
Job Responsibilities:
Event Planning and Execution : Develop, collaborate, and execute events, programs, and activations that bring the resort brand to life. This candidate will lead the ideation and execution of events and activations that elevate the guest experience. This includes collaborating with the centralized brand marketing team on event strategy and overseeing execution including staffing, contracts, signage, partnerships, contracts, accounting, and in-resort coordination. Support the promotion and execution of on-mountains events and activities led by other departments such as mountain operations and ski patrol, food and beverage, hospitality, etc.
Partner Integration : Execute partner integration on-mountain/in-resort in collaboration with the Strategic Partnership team. The candidate will ideate and partner with cross-functional teams to create opportunities and value for advertising partner brands. This includes delivering successful partner events, activations, signage, and other deliverables. This role is the on-the-ground marketing representative to align and support partner and resort brand goals.
Guest Facing Materials : Direct, execute and in some cases create in-resort messaging, signage, and guest-facing promotional materials in and around the resort. This person will ensure brand cohesion and consistency across all guest touchpoints in the resort and ensure the messages aid the guests in their experience. Key touchpoints include in-resort signage, digital apps and screens, and website communications.
Website & Digital Content : Manage the Kirkwood and support the Heavenly resort website with accurate and relevant information. Execute content updates to core pages of the website to reflect winter and summer operational details, guest experience news, and event calendar alongside a cross-functional team to meet business goals throughout the annual calendar.
Community Engagement: Drive the promotion of the brand at the resort and in the community. This person will cultivate relationships with local organizations, the mountain division, and community partners to be the brand's steward. Relationship management with leadership is a critical skill for success.
Job Requirements:
Four-year college degree with an emphasis in marketing, business, and/or communications
5-6 years of marketing, event, sales, or other related experience
Excellent stakeholder and cross-functional management
High degree of organization, attention to detail, and passion for brand and experiential marketing.
Field Marketing, Brand Marketing Specialist, Experiential Production, Event Management, Food & Beverage Marketing experience
The expected Total Compensation for this role is $79,531.16 - $80,000.00 + Annual Bonus. Individual compensation decisions are based on a variety of factors.
Job Benefits
Ski/Mountain Perks! Free passes for employees, employee discounted lift tickets for friends and family AND free ski lessons
MORE employee discounts on lodging, food, gear, and mountain shuttles
401(k) Retirement Plan
Employee Assistance Program
Excellent training and professional development
Full Time roles are eligible for the above, plus:
Health Insurance; Medical Insurance, Dental Insurance, and Vision Insurance plans (for eligible seasonal employees after working 500 hours)
Free ski passes for dependents
Critical Illness and Accident plans
Please note that the ability to work in person or off-site, and the particulars related to such work, are subject to change at any time; and, accordingly, the Company reserves the right to change its policies and/or require in-person/in-office work or off-site work at any time in its sole discretion.
In completing this application, and when submitting related documentation, applicants may redact information that identifies their age, date of birth, and/or dates of attendance at or graduation from an educational institution.
We follow all federal, state, and local laws including restrictions on child/minor labor. Minors hired into this position will not be asked or permitted to engage in any activities restricted to adult workers.
Vail Resorts is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veteran status or any other status protected by applicable law.
Requisition ID 515064
Reference Date: 06/02/2026
Job Code Function: Marketing
