VP, Martech, CRM & Lifecycle Marketing
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VP, Martech, CRM & Lifecycle Marketing
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Brand: Learning Care
Location:
21333 Haggerty Rd
Novi,
MI
Join a strong community where all we do is care-for the children and families we serve every day, as well as for our dedicated team members. Our people are our best asset. We listen and we know what you're looking for:
You want benefits. We support you with a minimum 50% childcare discount, immediate access to benefits, innovative health programs, 401(k) company match, and much more.
You want balance. We offer flexible schedules that work for you, no nights or weekends, the ability to bring your children to work with you, and paid time off.
You want opportunity. We invest in your future with ongoing training, tuition reimbursement, credential assistance, and our unique Master Teacher Program.
You want recognition. We provide a positive, fun workplace where employees are appreciated.
The Vice President, Martech, CRM & Lifecycle Marketing leads the lifecycle, CRM, marketing technology, and customer experience functions for Learning Care Group's brand portfolio. You will build modern martech infrastructure, own the lifecycle marketing program from lead through retention, lead CRM platform modernization, and partner with the VP Performance Marketing on the full demand-to-retention funnel. You will also oversee the Senior Manager CX & Voice of Customer, integrating the customer voice into the lifecycle and retention programs.
Why this role matters
LCG is building the lifecycle, CRM, and martech function as a peer to performance marketing - the muscle that turns acquisition into retention and that operationalizes the data and technology required to grow at scale. This role is the architect of that function and the leader who builds the operating model, measurement, and platform foundation for the next several years of growth.
Key Responsibilities
Lead the lifecycle marketing, CRM, marketing technology, and customer experience functions.
Manage direct reports across lifecycle marketing, CRM operations, CX and Voice of Customer, and Web Strategy & SEO leadership.
Lead modernization of the CRM platform - partner with technology and integration leadership to deliver a contemporary, scalable customer-data spine.
Build customer data platform and lifecycle orchestration capability - platform selection, implementation, and operating model.
Own the lead-to-enrollment lifecycle program across email, SMS, retargeting, and other channels with persona-based segmentation across the brand portfolio.
Lead a customer-retention transformation: redesign onboarding, build a first-period intervention program, and deploy early-warning models in partnership with the Data Science function.
Establish marketing measurement infrastructure - MMM, multi-touch attribution, lead scoring, and reporting cadence - in partnership with Data Science and the Customer Insights/Analytics leader.
Manage strategic agency and vendor relationships across content, engagement, conversational AI, and consent management.
Partner with VP Performance Marketing on full-funnel orchestration - how paid feeds lifecycle, how lifecycle drives retention, how retention informs paid mix.
Establish the operating cadence, measurement framework, and team development practices required to mature this function within the first 12 months.
Required Qualifications
10+ years of progressive marketing leadership experience with at least 4 years at VP level.
Track record of leading lifecycle, CRM, and/or martech functions at a $1B+ B2C company.
Deep experience with CRM platforms (Salesforce, HubSpot) and CDPs (Segment, mParticle, Treasure Data).
Lifecycle orchestration experience with Braze, Iterable, Customer.io, or similar.
Track record of CRM platform migrations and martech stack consolidation.
Strong data and measurement literacy - comfortable with MMM, attribution, lead scoring.
Experience managing strategic vendor relationships and complex multi-vendor martech stacks.
Bachelor's degree required; MBA preferred.
Preferred Qualifications
Education, healthcare, family services, or subscription-based consumer experience.
Multi-brand portfolio CRM experience.
Experience building a CX/Voice of Customer practice integrated with lifecycle programs.
Comfortable as a peer to a VP Performance Marketing with clear seam ownership across the funnel.
Experience with enterprise CRM platforms paired with modern CDP and lifecycle orchestration stacks.
Compensation and Benefits:
Compensation based on position, education and experience. Bi-weekly paid.
Base salary range: $235-275k
This position is eligible for our Support Central bonus program which is based on annual achievement of company performance.
Health and Wellness Benefits:
Employees are eligible for a variety of health and welfare benefits based on their Full-time or Part-time status on their date of hire, which include medical, dental, vision, healthcare & dependent care flexible spending accounts (FSAs), life insurance, disability, accident, critical illness, hospital indemnity, pre-paid legal, pet insurance and identity theft protection.
Employees are eligible to participate in our 401(k) retirement plan after 30 days of employment. Participating employees are also eligible to receive a company provided match on their elective deferrals once they reach 1 year of employment with the company.
Employee perks/discounts:
Education assistance including tuition reimbursement
Childcare discount available to all employees
Corporate partner Discounts
This position is eligible for paid time off. All Corporate employees are enrolled in our Flexible Paid Time Off (PTO) plan. This plan allows for flexibility and discretion between employees and managers in taking time off - with no set accrual for vacation or sick time. Employees can use Flexible PTO for any reason and is compliant with the Colorado Healthy Families Work Act.
Applications accepted through 7/3/2026.
Learning Care is an equal opportunity employer and will not discriminate against an employee or applicant based on race, color, religion, national origin or ancestry, sex, age, physical or mental disability, veteran or military status, genetic information, sexual orientation, gender identity, gender expression, marital status or any other protected status under federal, state, or local law.
