Director, Content Strategy & Marketing

Quad • Sussex, WI • 5h ago

As a global marketing experience company, Quad's goal is to help our clients win every day. We use our data-driven integrated marketing and manufacturing platform to streamline solutions for our clients, reduce friction and enhance their marketing spend effectiveness. We've built a rich legacy by believing in our people, allowing them to act like owners and to take charge of their own success. Whether an operator, sales rep, a graphic artist or a clinician, we're all driven to perform at our best- for ourselves and our clients. At our core, we're a company that believes we can always create a better way.

General Purpose of Job

The Director, Content Strategy & Marketing is responsible for defining and leading a unified, cross-channel content strategy that drives brand awareness, strengthens market positioning, and supports revenue growth across Quad's portfolio of marketing solutions and agencies.

This role will transform how Quad brings its story to market, aligning content across owned and operated channels, including digital, social, events, and thought leadership to ensure consistent, compelling narratives that offer value, sharpen market positioning, and drives measurable business impact.

Reporting to the VP, Brand Marketing, this role will lead the evolution of content from a set of channel-specific activities into an integrated, performance-driven marketing discipline. This role will oversee editorial and partner closely with marketing, sales, and product teams to ensure content meaningfully contributes to audience engagement, pipeline development, and client growth.

Key Responsibilities

Define and execute a comprehensive enterprise content strategy that aligns with Quad's business priorities, brand and product positioning, and growth objectives.

Unify content across channels (site, social, events, thought leadership), ensuring consistency in messaging, storytelling, and audience experience.

Establish and operationalize clear content narrative frameworks that strengthen Quad's positioning and clearly articulate the value of its products and services.

Partner with marketing, sales, and product leadership to ensure content supports awareness, consideration, and conversion goals, with clear alignment to go-to-market strategies.

Lead the development of integrated campaigns and content programs that connect brand storytelling with demand generation efforts.

Oversee and evolve the editorial function, setting strategic direction, elevating content quality, and ensuring alignment with enterprise priorities.

Define and implement a content performance framework, including KPIs, measurement strategies, and optimization processes to improve effectiveness across channels.

Identify and address gaps in current content and channel strategies, driving greater cohesion, efficiency, and impact across the marketing ecosystem.

Champion audience-first thinking, ensuring content is relevant, differentiated, and tailored to key customer segments.

Build strong cross-functional partnerships to enable content to scale effectively across the organization.

Identify and implement opportunities to leverage AI and emerging technologies to enhance content strategy, streamline production workflows, and improve personalization, scalability, and performance across channels.

Job Requirements

Education: Bachelor's degree in English, Journalism, Marketing or related field a plus. Appropriate education and/or experience may be substituted on an equivalent basis.

Experience:

12+ years of experience in content strategy, marketing, or related disciplines; B2B experience preferred

Experience leading cross-channel content and marketing strategies within complex, matrixed organizations

Proven success in transforming content into a strategic business driver, not just a support function

Knowledge, Skills & Abilities:

Strong ability to translate business strategy into clear, compelling narratives and content frameworks

Experience aligning content with full-funnel marketing objectives (awareness through conversion)

Deep understanding of digital, social, and integrated marketing channels

Demonstrated success leading and scaling high-performing content or editorial teams

Strong cross-functional leadership and stakeholder management skills

Analytical mindset with experience using data to inform content strategy and optimization

Excellent communication and executive presentation skills

Ability to operate at both strategic and executional levels

Knowledge of latest SEO trends and best practices

Familiarity with AI-driven content tools and marketing technologies, with the ability to evaluate and apply them to improve content effectiveness, efficiency, and scale.

Understanding of how AI can support content generation, audience targeting, personalization, and performance optimization within a modern marketing ecosystem.

Additional Requirement: This role includes occasional travel, typically a couple of times per quarter, based on business needs.

We offer comprehensive benefits (https://www.bequad.com/benefits) for eligible employees including medical, prescription, dental and vision insurance, 401(k) retirement savings, paid time off, holidays and additional benefits.

Quad is proud to be an equal opportunity employer. We are committed to creating a place of belonging - a space where employees do not need to sacrifice who they are to exist and grow in our workplace. Quad does not discriminate on any unlawful basis including race, religion, color, national origin, disability, gender, gender identity, sexual orientation, age, marital status, veteran status, genetic information, or any other basis prohibited by applicable federal, state, or local laws. Quad also prohibits harassment of applicants and employees based on any of these protected categories.

Drug-Free Workplace

Quad

Go to Apply

Share this job

Similar Jobs

Marketing Business Development Coord

CREATIVE CIRCLE LLC • Milwaukee, WI • 5h ago

Sales & Marketing

JOB REQUIREMENTS: Marketing Business Development Coordinator - CB21-198180310 Business Development Coordinator note: Sales profressionals need not apply; this is a specific role in a legal firm Scope: Long term Freelance...

5h ago

Go to Apply

Associate Strategist Growth Marketing

VERSITI MILWAUKEE • Milwaukee, WI • 5h ago

Sales & Marketing

JOB REQUIREMENTS: Responsibilities Paid Media & Advertising Support Assist in coordinating campaign materials for paid media efforts, including digital, OTT, radio, and out-of-home Facilitate with media vendors to tr...

5h ago

Go to Apply

Outside Sales Professional

NAPA AUTO PARTS • West Bend, WI • 10h ago

Sales & Marketing

JOB REQUIREMENTS: West Bend, WI, USA Full time R26_0000015491 Job Summary If you are passionate about selling, finding and winning new customers, new business, closing deals and sustaining these relationships even after...

10h ago

Go to Apply

Operator Sales Team

Acosta Group • Milwaukee, WI • 1d ago

Sales & Marketing

Do you have a passion for food? Are you looking for a company where you can learn, grow, and WIN? CORE Foodservice is a North American Foodservice Sales Agency that blends engaged leadership with a deep network of market...

1d ago

Go to Apply

Account Executive I

Renaissance • Milwaukee, WI • 2d ago

Sales & Marketing

About Renaissance When you join Renaissance®, you join a global leader in pre-K-12 education technology! Renaissance's solutions help educators analyze, customize, and plan personalized learning paths for students, allow...

2d ago

Go to Apply

Marketing & Outreach Coordinator

VOLUNTEER CENTER OF WASHINGTON • West Bend, WI • 2d ago

Sales & Marketing

JOB REQUIREMENTS: The Marketing & Outreach Coordinator supports the organization\'s mission by increasing community awareness, strengthening relationships, & promoting programs & events. This role combines ma...

2d ago

Go to Apply

Marketing Specialist Aquatics & Reptiles

CENTRAL GARDEN & PET CO • Franklin, WI • 2d ago

Sales & Marketing

JOB REQUIREMENTS: Responsibilities Help manage a portfolio of products across our Aqueon, Coralife and Zilla brands Support new product launches from concept through market release Create clear, actionable creative brief...

2d ago

Go to Apply

Sales Engineer

In-Place Machining Co., Inc. • Milwaukee, WI • 3d ago

Sales & Marketing

Sales Engineer Milwaukee, WI Job Type Full-time Description In-Place Machining Company is looking for a mechanically skilled, customer-focused engineer who excels at solving technical problems and building strong client...

3d ago

Go to Apply

Marketing Development Representative - Intern

SoftwareONE • Milwaukee, WI • 4d ago

Sales & Marketing

Why SoftwareOne? SoftwareOne and Crayon have come together to form a global, AI-powered software and cloud solutions provider with a bold vision for the future. With a footprint in over 70 countries and a diverse team of...

4d ago

Go to Apply

Kinaxis Mid-Market Sales Account Executive

Accenture • Milwaukee, WI • 5d ago

Sales & Marketing

WHO WE ARE: ? We are a global collective of innovators applying the New every day to improve the way the world works and lives. New doesn't mean being ahead of the curve; new is pushing forward the curve, riding the edge...

5d ago

Go to Apply

Subscribe to get new jobs sent directly to you
(no charge, cancel anytime)