We are seeking an exceptional Director, Brand Marketing to define how Dodge Construction Network (Dodge) is positioned in the market. This leader will shape the stories that connect our products & solutions to the real-world success of our customers-driving awareness, leads, and conversion across the buyer journey.
This role is responsible for the full spectrum of the brand-from defining the brand positioning, to thought leadership, content creation, design, and community/reputation management.
The ideal candidate is a strategic and hands-on marketer who has excelled in data-oriented B2B environments serving both SMB and enterprise audiences. They know how to understand the pain points of the ICP and turn those into brand positioning and content that solves problems, not just sounds good on paper. They are a strong manager of people and collaborator across the business.
If you're passionate about connecting the dots between customers, pain points, and growth-and thrive in shaping how the market perceives and chooses solutions-this is the role for you.
This is a full-time position and reports directly to the Chief Marketing Officer.
Preferred Location
This is a remote, home-office based role and candidates located in the continental United States will be considered.
Travel Requirements
Some travel is expected for this role.
Essential Functions
Brand Positioning
Own the positioning, messaging, and go-to-market narrative for Dodge Construction Network's brand-you will own and define how the market buys construction intelligence
Develop persona-based messaging that resonates with our key audiences, including Sales, Marketing, and Business Development professionals in the construction ecosystem
Build a scalable messaging framework that ensures consistency across demand generation, content, and sales enablement
Create the visual identity that conveys an easy-to-understand description of our offering and ensures we are viewed as being at the forefront of our industry and solution set. Manage a team of two designers
Manage across the business, including our commercial teams, to ensure that we are delivering on the brand promise at all important moments in the customer journey
Thought Leadership & Content
Establish a systematic approach to identifying topics and thought leaders, internal and external, to deliver solution-oriented content and experiences for our ICP
Create goals and mechanisms for our thought leaders to be present in the right communities at the right time and manage them against their engagement goals and remove all friction from the process of increasing their engagement
Create and guide the creation of content that will rank for SEO and AI Search while being held accountable for achieving a monthly # of leads and engagements and work closely with Performance Marketing to bring this strategy to life
Work with our Events team and our Enterprise Sales team to align our thought leaders to external speaking engagements, including events, peer groups, and customer calls
Community, Social Media, and Influencers
Partner with Customer Success to identify champions and build advocacy programs that turn customer success into brand success
Manage our advocates in a way that drives high engagement and value for them and inserts them into conversations in meaningful ways that will benefit the brand
Identify and manage key online communities and Reddit threads where we must be active, including the ability to reactively respond to relevant threads and proactively insert our thought leaders when they have relevant insights
Find the influencers who matter most and develop brand programs with them that are mutually beneficial, positioning Dodge as the brand that solves problems for our ICP
Manage our organic social media presence, content calendar, and measurement
Social Proof
Lead initiatives to improve visibility and credibility through ratings, analyst relations, and industry recognition programs
Capture quantifiable case studies in written and video format across all ICPs that will move the needle for Sales conversion rates and attract more customers as we feature these in our sales and marketing
Create meaningful and viable claims that demonstrate the value of our offering and the competitive differentiators that set us apart
Measurement & Impact
Establish clear KPIs that measure the impact of the brand team and allow for learning and accountability across the team
Use data and qualitative insights to continuously refine positioning, content, and enablement programs for maximum effectiveness
Success In 6-12 Months
Dodge is positioned as the innovative leader in its space with a significant improvement in awareness related to the breadth of our offering and key differentiators
2x+ of SEO traffic and leads
100+ G2 reviews and a 4.5 rating
Thought leaders LinkedIn followers increase by 1k each
100+ new positive comments in key communities and threads from advocates
Education Requirement
Bachelor's degree in Marketing, Business, Communications, or related field (MBA preferred).
Required Experience, Knowledge and Skills
10+ years of progressive B2B marketing experience, including at least 5+ years in brand marketing leadership roles
Experience in a data & analytics, SaaS, or technology company with a proven record of success positioning complex solutions for multiple buyer personas
Exceptional ability to translate technical capabilities into simple, differentiated, and compelling stories
Strong understanding of competitive positioning, objection handling, and challenger messaging techniques
Comfortable working with data and analytics teams to surface insights that power storytelling and GTM strategy
Skilled communicator and collaborator-adept at influencing executive stakeholders and inspiring cross-functional teams
Passionate about crafting category-defining brand marketing that can stand alongside leaders like ClickUp, Airtable, Mailchimp, and Slack
About Dodge Construction Network
Dodge Construction Network exists to deliver the comprehensive data and connections the construction industry needs to build thriving communities. Our legacy is deeply rooted in empowering our customers with transformative insights, igniting their journey towards unparalleled business expansion and success. We serve decision-makers who seek reliable growth and who value relationships built on trust and quality. By combining our proprietary data with cutting-edge software, we deliver to our customers the essential intelligence needed to excel within their respective landscapes. We propel the construction industry forward by transforming data into tangible guidance, driving unparalleled advancement.
Dodge is the catalyst for modern construction.
Salary Disclosure
Dodge Construction Network's compensation and rewards package for full time roles includes a market competitive salary, comprehensive benefits, and, for applicable roles, uncapped variable incentive plans or an annual discretionary performance bonus.
For this role, we are only considering candidates who are legally authorized to work in the United States and who do not now or in the future require sponsorship for employment visa status.
A background check is required after a conditional job offer is made. Consideration of the background check will be tailored to the requirements of the job and consistent with all federal state and local ordinances.
Reasonable Accommodation
Dodge Construction Network is committed to recruiting, hiring, and promoting people with disabilities. If you need an accommodation or assistance completing the online application, please email recruiting@construction.com .
Equal Employment Opportunity Statement
Dodge Construction Network is an Equal Opportunity Employer. We are committed to leveraging the talent of a diverse workforce to create great opportunities for our business and our people. All employment decisions shall be based on merit, qualifications, and business needs without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, pregnancy, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by federal, state, or local law.
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