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Job Function:
Digital Marketing
Job Sub Function:
Digital Marketing Strategy
Job Category:
Professional
All Job Posting Locations:
Cincinnati, Ohio, United States of America, Raritan, New Jersey, United States of America
Job Description:
We are searching for the best talent to join our team as the Director, Integrated Marketing. This role has a preferred location of Raritan, NJ but consideration will be given to the Cincinnati, OH office.
Purpose
The Integrated Marketing Lead for the Surgery business is a senior global leader responsible for defining and implementing performance-based commercial strategies and shaping JJMT global Surgery's channel strategy and digital ecosystem capabilities to deliver connected customer experiences at scale.
Sitting at the center of brand, channel experience owners, product marketing, and omnichannel teams, this role drives cross-brand orchestration and data-informed customer experiences across global and local initiatives. This person serves as the primary partner for local and regional omnichannel efforts-collaborating to define customer experience strategy, channel mix, and content/media plans, and monitoring usage metrics to identify optimization opportunities.
Key Responsibilities
· Set the global direction for how Surgery engages priority audiences across channels ensuring cohesive strategy, governance, and measurable commercial impact.
· Lead and manage the digital Surgery channel organization across web, social, and e-detailing by defining and evolving channel structure and workflows, driving governance simplification and cross-team coordination, and ensuring the team can execute consistently and efficiently while maintaining a unified experience.
· Serve as the subject matter expert on Surgery's digital ecosystem capabilities, bringing deep knowledge of platform features, customer needs, competitive landscape, and experience design standards-helping teams select the right channels and experiences for priority audiences and use cases.
· Collaborate on 3rd-party partnerships with cross-functional and local commercial and education teams to accelerate business readiness and execution-driving aligned partner scopes, clear deliverable expectations, and streamlined decision making, converting customer and channel insights and business strategy into content plans and market-ready finished assets.
With a focus on data and an appetite for exploration and innovation, partner with businesses to define and build targeted and account level campaigns and initiatives.
· Build and refine a repeatable operating model-including defined benchmarks, a customer engagement scorecard, and structured test-and-learn cycles-to improve experience effectiveness over time.
· Build a culture grounded in customer behavior, data, and experimentation-deploying highly effective campaigns, connected experiences, and channel programs that drive business outcomes. This includes uncovering capability gaps across the customer experience spectrum and partnering with cross-functional teams to identify, prioritize, and deploy solutions that improve experience delivery.
· Scale US learnings to OUS markets by translating proven channel and content plays into reusable standards (playbooks, templates, measurement approach), prioritizing rollout by business and market need, and enabling local adoption through governance, localization readiness, and regional compliance requirements.
· Maintain a strong connection and collaboration model with the OTTAVA digital lead and works closely with Surgery and OTTAVA digital product owners to define scalable experience patterns, measurement approaches, and integration needs to build a data and metrics strategy across online and offline touchpoints, activating a truly connected customer experience plan.
· Build and manage a network of agencies and partners to advance content experimentation, media effectiveness, and experience optimization, and collaborates with business and brand teams to establish content needs and production plans.
This role is accountable for setting vision, building scalable processes and standards, and fostering a culture of creativity, innovation, constant improvement, and strong collaboration. Working with platform owners, digital leads, brand, and Omnichannel leaders around the world, this role will be responsible for defining and building out our commercial excellence across experiential marketing and digital.
Own and manage Surgery's global channel strategy to drive commercial impact, including capability priorities
Lead a connected and cohesive customer experience for surgery, coordinating between key stakeholders and initiatives.
Publish a global Surgery channel strategy (web, social, YouTube, Showpad, etc.) with clear channel roles, priority audiences, and annual activation priorities. Socialize across content and commercial teams.
Implement scalable channel execution operating procedures across markets/teams to ensure compliant, consistent delivery Collaborate on 3rd party partnerships with cross functional and local commercial and education teams.
Serve as the SME on our digital ecosystems' solutions' features and capabilities, competitive landscape, customer need, and platform experience design.
Publish an ecosystem capability POV (platform features, experience standards, decision criteria) that guides teams to the right channel/experience choices by audience and use case.
Identify and prioritize top capability gaps across the connected experience spectrum; convert gaps into a sequenced roadmap with product owners.
Establish reusable experience patterns (templates, modular content standards, measurement approach) to increase consistency and reduce time-to-launch.
Deliver quarterly competitive/market insight updates that inform channel strategy, experience design standards, and capability investment decisions.
Convert external research/agency outputs into deployable artifacts: prioritized asset inventory, content-to-journey mapping, and a roadmap aligned to business priorities.
Package proven US plays into reusable standards (playbooks, templates, measurement approach) and publish them for OUS market adoption.
Implement a globalization governance model enabling a global master with controlled local adaptations (e.g., CTAs, headlines, imagery) and clear approval workflows in partnership with AMP's modular content initiative.
Partner on deploying capability needs and system integrations globally (ex. PIM)
Improve Showpad experience and content hygiene by implementing a governance model and benchmarks; in addition to, improving Showpad Asset Connect to AMP.
Global strategy lead, CX innovation & omnichannel
Experiment with new formats, channels, and techniques to keep the digital experience fresh and innovative.
Drive organizational agility through the implementation of replicable and sustainable processes - allowing for clear R&R, decision making, and content scalability.
Accelerate YouTube growth and integration of overall learning and video strategy.
Lead partner for all local/regional omnichannel efforts
Lead data-driven customer experiences.
Lead relationship with J&J media team on behalf of global surgery
Monitor usage metrics and find opportunities to improve engagement and performance.
Work with platform owners and business owners to design experiences through a number of digital formats and work creatively to test and evolve them in market.
Create an environment and culture that supports efficient ways to test new environments, ideas, collaborations, tech capabilities - building processes that are repeatable and agile.
Build and manage a partner network to advance content experimentation, media effectiveness, and experience optimization; establish production plans for priority initiatives.
Create an insight engine that marries traditional channel and customer insights from in market tests.
Stay up to date on market trends and new technology/Special projects
Become the expert in understanding trends in the industry and appropriate ways to test and deploy new capability
Create competitor monitoring dashboard
Attend industry events to learn from others
Qualifications
Education
Bachelor degree in Communications, Journalism, Public Relations, Public Affairs, or closely related field (required).
Experience
Minimum 10 years proven experience in a corporate, government, or agency environment (required).
Experience in healthcare and/or consumer health communications (preferred).
Strong track record of independently driving high-impact programs across multiple audiences.
Exceptional writing and presentation development skills with strong attention to detail.
Strong influence, relationship-building, and stakeholder management capabilities.
Deep understanding of media analytics, content strategy, and brand and marketing communications
Johnson & Johnson is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, protected veteran status or other characteristics protected by federal, state or local law. We actively seek qualified candidates who are protected veterans and individuals with disabilities as defined under VEVRAA and Section 503 of the Rehabilitation Act.
Johnson & Johnson is committed to providing an interview process that is inclusive of our applicants' needs. If you are an individual with a disability and would like to request an accommodation, external applicants please contact us via https://www.jnj.com/contact-us/careers , internal employees contact AskGS to be directed to your accommodation resource.
Required Skills:
Content Management, Cross-Functional Collaboration, Digital Marketing, Leadership
Preferred Skills:
Brand Positioning Strategy, Business Savvy, Content Marketing, Cultural Communications, Customer Analytics, Customer Journey Mapping, Data Visualization, Digital Channels, Digital Trends, Report Writing, Tactical Planning, Technical Credibility, Technologically Savvy
The anticipated base pay range for this position is :
$150,000.00 - $258,750.00
Additional Description for Pay Transparency:
Subject to the terms of their respective plans, employees are eligible to participate in the Company's consolidated retirement plan (pension) and savings plan (401(k)).
This position is eligible to participate in the Company's long-term incentive program.
Subject to the terms of their respective policies and date of hire, employees are eligible for the following time off benefits:
Vacation -120 hours per calendar year
Sick time - 40 hours per calendar year; for employees who reside in the State of Colorado -48 hours per calendar year; for employees who reside in the State of Washington -56 hours per calendar year
Holiday pay, including Floating Holidays -13 days per calendar year
Work, Personal and Family Time - up to 40 hours per calendar year
Parental Leave - 480 hours within one year of the birth/adoption/foster care of a child
Bereavement Leave - 240 hours for an immediate family member: 40 hours for an extended family member per calendar year
Caregiver Leave - 80 hours in a 52-week rolling period10 days
Volunteer Leave - 32 hours per calendar year
Military Spouse Time-Off - 80 hours per calendar year
For additional general information on Company benefits, please go to: - https://www.careers.jnj.com/employee-benefits
