Analyst, Marketing Analytics

The Hertz Corporation • Atlanta, GA • 5h ago

Hertz Car Sales is transforming how consumers buy used vehicles - offering confidence, quality, and convenience backed by one of the world's most trusted mobility brands. As part of this growth journey, we're seeking a Marketing Analytics Analyst. The successful candidate will sit at the intersection of marketing, data, and business strategy, translating complex data into clear, actionable insights that drive measurable growth.

A Day in the Life :

Reporting to the Director, Growth Marketing, this role will own marketing channel analytics, customer analytics, and performance reporting, while partnering closely with our media agency to support Marketing Mix Modeling (MMM), Multi-Touch Attribution (MTA), and incrementality testing.

The ideal candidate combines hands-on analytical rigor with strategic thinking and thrives in a fast-paced, performance-driven environment where marketing accountability and ROI are paramount.

The starting salary for this position is $65k, commensurate with relevant work experience.

What You'll Do:

Marketing Channel Analytics & Performance Management

Own end-to-end analysis of marketing performance across channels (Search, Social, Programmatic, CTV, Marketplaces, CRM)

Develop and maintain reporting frameworks and dashboards to track KPIs including prospects, conversion, CAC, ROI, and contribution to sales

In partnership with our media agency, deliver weekly, monthly, and campaign-level performance insights with recommendations for optimization

Identify opportunities to improve channel mix, targeting, and budget allocation

Partner with media agency to evaluate geographic performance and scaling opportunities

Customer & Lifecycle Analytics

Analyze customer behavior across the funnel from acquisition through repeat purchase

In partnership with the Director, CRM and Lifecycle Marketing, develop segmentation frameworks (e.g., first-time buyers, financing segments) for activation across email and paid media channels

Identify drivers of prospect growth and conversion

Provide some support for personalization and CRM strategies with data-driven insights

Partner with data teams to enhance customer data models and audience strategies

Measurement, Attribution & Agency Partnership (MMM / MTA)

Serve as internal lead supporting MMM and MTA with agency partners

Translate business questions into analytical frameworks

Interpret outputs to inform budget allocation and channel contribution

Support incrementality testing and experiment design

Ensure insights are operationalized into marketing decisions

Reporting, Insights & Executive Storytelling

Translate data into clear business narratives and recommendations

Develop executive-ready reporting on performance vs targets

Highlight key drivers of growth and optimization opportunities

Support budget planning and forecasting with data insights

Data Infrastructure & Tools

Partner with Hertz Data and MarTech teams to ensure reliable data pipelines

Standardize KPIs and measurement frameworks

Drive adoption of analytics tools and reporting automation

What Success Looks Like:

Clear visibility into marketing performance and ROI

Improved budget allocation and media efficiency

Insights that improve prospect volume and conversion

Integration of MMM, MTA, and testing into decisions

Analytics as a strategic partner to Growth Marketing

What We're Looking For :

Experience

2-4+ years in marketing or growth analytics

Experience with paid media and digital marketing analytics

Experience with MMM, MTA, or incrementality testing

Experience working with media or analytics agencies

Experience in eCommerce, automotive, or consumer businesses preferred

Technical Skills

Advanced SQL and Excel

Experience with Tableau, Looker, or similar tools

Familiarity with marketing platforms (Google Ads, Meta)

Understanding of attribution, experimentation, and forecasting

Core Competencies

Strong analytical and problem-solving skills

Ability to connect data to business outcomes

Strong communication and stakeholder influence

Detail-oriented with a bias for action

Collaborative cross-functional mindset

What You'll Get:

Up to 40% off the base rate of any standard Hertz Rental

Paid Time Off

Medical, Dental & Vision plan options

Retirement programs, including 401(k) employer matching

Paid Parental Leave & Adoption Assistance

Employee Assistance Program for employees & family

Educational Reimbursement & Discounts

Voluntary Insurance Programs - Pet, Legal/Identity Theft, Critical Illness

Perks & Discounts -Theme Park Tickets, Gym Discounts & more

The Hertz Corporation operates the Hertz, Dollar Car Rental, Thrifty Car Rental brands in approximately 9,700 corporate and franchisee locations throughout North America, Europe, The Caribbean, Latin America, Africa, the Middle East, Asia, Australia and New Zealand. The Hertz Corporation is one of the largest worldwide airport general use vehicle rental companies, and the Hertz brand is one of the most recognized in the world.

US EEO STATEMENT

At Hertz, we champion and celebrate a culture of diversity and inclusion. We take affirmative steps to promote employment and advancement opportunities. The endless variety of perspectives, experiences, skills and talents that our employees invest in their work every day represent a significant part of our culture - and our success and reputation as a company.

Individuals are encouraged to apply for positions because of the characteristics that make them unique.

EOE, including disability/veteran

Go to Apply

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