Director of Marketing & Communications

Housing Assistance Corp. • Hyannis, MA • 5h ago

Summary/Objective The Director of Marketing & Communications is
responsible for executing Housing Assistance?s marketing and
communications strategy through compelling storytelling, strong brand
management, and effective multi-channel content delivery. Reporting to
the Vice President of Integrated Marketing, Brand & Communications, this
role is responsible for the development of content that elevates the
organization?s voice, increases community engagement, and supports
programmatic and advancement goals. This position serves as the
organization\'s primary content creator and brand steward, ensuring
consistency across all platforms while managing day-to-day execution of
digital marketing, publications, and communications projects. The
Director works collaboratively across departments to translate complex
housing work into clear, engaging, and mission-driven messaging.
Essential Functions Marketing, Communications and Brand Management
Provide marketing and communications support across all departments.
Collaborate with program teams to ensure accurate and effective
representation of services. Serve as lead content developer, crafting
compelling, mission-driven narratives across all platforms. Write and
edit donor communications, program collateral, newsletters, appeals,
PowerPoints, and presentations to distribute across print and digital
channels. Translate housing and programmatic information into
accessible, engaging content for diverse audiences. Manage and maintain
a robust photo and content library. Ensure storytelling reflects the
voices and experiences of the communities served. Lead the development
and production of all organizational publications, including but not
limited to: HAC Beat (quarterly newsletter) HAC Happenings (monthly
digital newsletter) Annual Report Philanthropy materials (e-appeals,
donor communications) Program and service collateral (i.e. housing
lottery communications) Uphold and implement the organization?s brand
standards. Support execution of rebrand initiatives. Support public
relations initiatives to elevate the organization?s visibility and
thought leadership in housing. Digital Marketing & Social Media Lead
day-to-day management of social media platforms (Instagram, Facebook,
LinkedIn, YouTube, TikTok), including content creation, scheduling, and
audience engagement. Fulfill sponsorship recognition benefits across
digital platforms. Execute social media campaigns while establishing and
tracking key performance indicators (KPIs) to measure effectiveness
across channels. Monitor trends and recommend new approaches to
strengthen digital presence. Track and analyze social and digital
performance metrics to inform strategy, while segmenting audiences and
tailoring messaging to optimize engagement and effectiveness. Manage and
update the organization?s website (WordPress). Develop and execute email
marketing campaigns using platforms Constant Contact. Required
Qualifications, Education, and Experience 5-7+ years of experience in
marketing and communications in a nonprofit setting. Extensive
experience with digital marketing and social media strategy. Exceptional
writing, editing, and storytelling skills, with the ability to translate
complex information for diverse audiences. Strong project management
skills, with the ability to manage multiple priorities and meet
deadlines in a fast-paced environment. Experience with digital marketing
and social media strategy Proficiency in platforms such as Constant
Contact, WordPress, Canva, Adobe Creative Suite, and social media
management tools. Experience developing and managing publications and
editorial/content calendars. Strong technical proficiency, including
Microsoft Office (Word, Excel, PowerPoint), email platforms, databases,
and general marketing technologies. Collaborative, adaptable,
detail-oriented, and strategic in approach. See complete job description
when applying.

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