Requisition number: 2346660
Job category: Marketing and Advertising
Optum is a global organization that delivers care, aided by technology to help millions of people live healthier lives. The work you do with our team will directly improve health outcomes by connecting people with the care, pharmacy benefits, data and resources they need to feel their best. Here, you will find a culture guided by inclusion, talented peers, comprehensive benefits and career development opportunities. Come make an impact on the communities we serve as you help us advance health optimization on a global scale. Join us to start Caring. Connecting. Growing together.
This VP, Content & Strategy role is a senior leadership position within Optum Rx marketing, responsible for defining and elevating the enterprise wide content strategy across all audiences and channels. Reporting into the SVP Marketing, the role owns the end to end approach to how Optum Rx tells its story-from digital and social content to thought leadership, events, and direct communications-and is accountable for building a high impact, scalable content capability. This is a builder role for a proven leader with deep experience developing sophisticated, multi audience content strategies, strong people leadership skills, and the ability to drive meaningful change in a complex, fast growing organization.
You'll enjoy the flexibility to work remotely * from anywhere within the U.S. as you take on some tough challenges. For all hires in the Minneapolis or Washington, D.C. area, you will be required to work in the office a minimum of four days per week.
Primary Responsibilities:
Set and own the enterprise wide Optum Rx content strategy, defining a unified vision that aligns to business priorities, brand strategy, and audience needs across B2B, B2C, B2Provider and B2Government segments
Lead a high performing, multi disciplinary content organization spanning content strategists, content management, channel leads/specialists (digital/social, direct, thought leadership, events), and content program management
Oversee holistic content planning, governance, and lifecycle management, ensuring content is accurate, compliant, scalable, and consistently leveraged across channels and experiences
Bring to life via content of value propositions, narratives, and messaging frameworks, ensuring clarity, cohesion, and alignment with product and portfolio strategy
Provide executive level leadership for channel strategy and excellence, establishing best practices, standards, KPIs, and innovation roadmaps for digital/social, direct marketing, thought leadership, and event content
Lead content delivery oversight-ensuring operational rigor, on time execution, quality control, accessibility compliance, and cross functional alignment with Creative, Campaigns, Product, MarTech, Legal, and Compliance
Advance modern content operations, scaling AI assisted workflows, metadata/taxonomy frameworks, reusable content structures, and automated processes to accelerate production and personalization while maintaining human oversight
Own performance reporting and analytics across all content channels, providing insights, optimization recommendations, and executive ready narratives to improve engagement, efficiency, and marketing ROI
Shape and steward the centralized content infrastructure, ensuring a robust repository, content standards, version control, and enterprise wide reuse to maximize consistency and reduce redundancy
Serve as the enterprise advocate for best in class content, guiding portfolio wide content strategy, elevating thought leadership impact, and ensuring Optum Rx delivers a compelling, differentiated content experience at every audience touchpoint
You'll be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role as well as provide development for other roles you may be interested in.
Required Qualifications:
15+ years of experience in content strategy, content operations, digital marketing,
10+ years of leadership experience managing multi disciplinary content teams (content strategists, channel leads, content operations)
Deep experience with multi channel content delivery, including digital/social, direct marketing, thought leadership, and event/executive engagement content
Demonstrated understanding of AI enabled content workflows, automation, and emerging content technologies-with commitment to Responsible AI use and compliance
Proven expertise in developing enterprise level content strategies, value propositions, and narratives for multiple audiences (B2B, B2C B2G, B2Provider)
Demonstrated ability to balance strategic vision with operational excellence, overseeing resource planning, prioritization, budget management, and performance reporting
Demonstrated success leading content governance, lifecycle management, taxonomy/metadata systems, and centralized content repositories in complex organizations
Proven exceptional executive level communication, storytelling, and influence skills, with ability to align cross functional leaders around unified content strategies
Demonstrated track record driving measurable content performance using analytics, KPI frameworks, testing/optimization, and data based decision making
Preferred Qualification:
Experience within healthcare, technology, or regulated industries
*All employees working remotely will be required to adhere to UnitedHealth Group's Telecommuter Policy
Pay is based on several factors including but not limited to local labor markets, education, work experience, certifications, etc. In addition to your salary, we offer benefits such as, a comprehensive benefits package, incentive and recognition programs, equity stock purchase and 401k contribution (all benefits are subject to eligibility requirements). No matter where or when you begin a career with us, you'll find a far-reaching choice of benefits and incentives. The salary for this role will range from $159,300 to $273,200 annually based on full-time employment. We comply with all minimum wage laws as applicable.
Application Deadline: This will be posted for a minimum of 2 business days or until a sufficient candidate pool has been collected. Job posting may come down early due to volume of applicants.
At UnitedHealth Group, our mission is to help people live healthier lives and make the health system work better for everyone. We believe everyone-of every race, gender, sexuality, age, location and income-deserves the opportunity to live their healthiest life. Today, however, there are still far too many barriers to good health which are disproportionately experienced by people of color, historically marginalized groups and those with lower incomes. We are committed to mitigating our impact on the environment and enabling and delivering equitable care that addresses health disparities and improves health outcomes - an enterprise priority reflected in our mission.
UnitedHealth Group is an Equal Employment Opportunity employer under applicable law and qualified applicants will receive consideration for employment without regard to race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or protected veteran status, or any other characteristic protected by local, state, or federal laws, rules, or regulations.
UnitedHealth Group is a drug - free workplace. Candidates are required to pass a drug test before beginning employment.
