Logitech is the Sweet Spot for people who want their actions to have a positive global impact while having the flexibility to do it in their own way.
Develop and Execute Personalization Initiatives Throughout the Buyers Journey
The Team and Role:
The Digital Account-based Marketing (ABM) Intern is a great opportunity to gain hands-on experience in business-to-business (B2B) account-based marketing. Sitting within the Central Demand Generation team, you will focus on driving account expansion, higher engagement, and conversion, for a strategic selection of Global Accounts by delivering personalized experiences at every stage of the buyer journey. Expect to work on real-world marketing initiatives, collaborate across teams, and gain exposure to the latest trends in media personalization, audience segmentation, and conversion optimization.
Your Contribution:
Be Yourself. Be Open. Stay Hungry and Humble. Collaborate. Challenge. Decide and Just Do. These are the behaviors you'll need for success at Logitech. In this role, you will:
As a Digital ABM Intern, you will play a vital role in driving a high-priority Account-Based Marketing campaign targeting a segment of global, high-value accounts to drive pipeline acceleration and opportunity expansion.
Your responsibilities will include:
Campaign Development & Execution: Contribute to the design, launch, and optimization of campaigns aligned to key stages of the customer journey. Utilize the ABM platform, Demandbase, for audience segmentation and orchestrate multi-touch engagement across various paid media channels.
Personalized Messaging & Creative Strategy: Leverage AI-driven insights and account- specific data to develop compelling ad creatives and messaging tailored to each stage of the buyer's journey (awareness, consideration, decision) and across diverse lines of business.
Multi-Channel Media Activation: Manage the trafficking of ads to different platforms, collaborating with multiple vendors and agencies to ensure effective delivery to targeted audience segments.
Cross-Functional & Vendor Collaboration: Work closely with internal teams-including design, marketing operations, and analytics-as well as external partners and technology vendors, contributing to a seamless, unified go-to-market strategy.
Performance Analysis & Optimization: Monitor campaign metrics and analyze performance data to generate actionable insights. Rapidly iterate and refine campaigns based on findings to improve engagement and conversion rates.
A/B Testing & Continuous Improvement: Establish and execute a structured A/B testing program, experimenting with creative elements and messaging to determine what drives the best results for each targeted account segment.
Key Qualifications:
For consideration, you must bring the following minimum skills and behaviors to our team:
? Passion for account-based marketing, including paid media strategies and audience
segmentation.
? Familiarity with developing personalized messaging strategies and audience targeting.
? Strong analytical mindset with the ability to interpret marketing performance data.
? Experience with A/B testing methodologies and campaign iteration for optimization.
? Knowledge of paid media channels (paid social, display, content syndication, etc.).
? Excellent communication and collaboration skills.
? Self-starter with a problem-solving mindset and a keen interest in learning.
In addition, preferable skills and behaviors include:
? Experience with account-based marketing platforms (Demandbase, Madison Logic, etc.).
? Ability to work cross-functionally with marketing, design, and sales teams.
? Comfort with navigating dynamic and evolving marketing technologies.
Education:
? Currently pursuing a Bachelor's degree in Marketing, Business, Digital Media, Data Analytics, or a related field.
? 3-4 years completed in a relevant major preferred.
What You'll Gain
? Hands-on experience designing and executing account-based marketing campaigns, including audience segmentation in Demandbase and multi-channel engagement strategies.
? Practical skills in developing personalized messaging and creative assets using AI-driven insights, customized for distinct buyer stages and lines of business.
? Exposure to collaborating with cross-functional teams and external vendors, building expertise in managing integrated, real-world business initiatives.
? Experience in analyzing campaign performance metrics, optimizing campaigns through A/B
testing, and generating actionable insights to improve engagement and conversion rates.
? Mentorship and networking opportunities within a fast-paced marketing team.
This internship provides hands-on experience in cutting-edge account-based marketing practices-uniting paid media, strategic personalization, and data-informed optimization for enhanced account engagement and measurable results.
Across Logitech we empower collaboration and foster play. We help teams collaborate/learn from anywhere, without compromising on productivity or continuity so it should be no surprise that most of our jobs are open to work from home from most locations. Our hybrid work model allows some employees to work remotely while others work on-premises. Within this structure, you may have teams or departments split between working remotely and working in-house.
Logitech is an amazing place to work because it is full of authentic people who are inclusive by nature as well as by design. Being a global company, we value our diversity and celebrate all our differences. Don't meet every single requirement? Not a problem. If you feel you are the right candidate for the opportunity, we strongly recommend that you apply. We want to meet you!
We offer comprehensive and competitive benefits packages and working environments that are designed to be flexible and help you to care for yourself and your loved ones, now and in the future. We believe that good health means more than getting medical care when you need it. Logitech supports a culture that encourages individuals to achieve good physical, financial, emotional, intellectual and social wellbeing so we all can create, achieve and enjoy more and support our families. We can't wait to tell you more about them being that there are too many to list here and they vary based on location.
This position offers an hourly rate typically between $28.00 hourly- $33.00 hourly commensurate to the level of degree program in which an applicant is actively enrolled.
All qualified applicants will receive consideration for employment without regard to race, sex, age, color, religion, sexual orientation, gender identity, national origin, protected veteran status, or on the basis of disability.
If you require an accommodation to complete any part of the application process, are limited in the ability, are unable to access or use this online application process and need an alternative method for applying, you may contact us toll free at +1-510-713-4866 for assistance and we will get back to you as soon as possible.
Across Logitech we empower collaboration and foster play. We help teams collaborate/learn from anywhere, without compromising on productivity or continuity so it should be no surprise that most of our jobs are open to work from home from most locations. Our hybrid work model allows some employees to work remotely while others work on-premises. Within this structure, you may have teams or departments split between working remotely and working in-house.
Logitech is an amazing place to work because it is full of authentic people who are inclusive by nature as well as by design. Being a global company, we value our diversity and celebrate all our differences. Don't meet every single requirement? Not a problem. If you feel you are the right candidate for the opportunity, we strongly recommend that you apply. We want to meet you!
We offer comprehensive and competitive benefits packages and working environments that are designed to be flexible and help you to care for yourself and your loved ones, now and in the future. We believe that good health means more than getting medical care when you need it. Logitech supports a culture that encourages individuals to achieve good physical, financial, emotional, intellectual and social wellbeing so we all can create, achieve and enjoy more and support our families. We can't wait to tell you more about them being that there are too many to list here and they vary based on location.
All qualified applicants will receive consideration for employment without regard to race, sex, age, color, religion, sexual orientation, gender identity, national origin, protected veteran status, or on the basis of disability.
If you require an accommodation to complete any part of the application process, are limited in the ability, are unable to access or use this online application process and need an alternative method for applying, you may contact us toll free at +1-510-713-4866 for assistance and we will get back to you as soon as possible.
