Bulk Marketing Manager

Messer LLC. • Bridgewater, NJ • 1h ago

DescriptionJob Summary: The Marketing Manager is responsible for developing and executing integrated marketing strategies that drive brand awareness, lead generation, and revenue growth across multiple industrial sectors within the United States. This role partners closely with sales, product management, and executive leadership to position the company's technical solutions effectively within complex, relationship-driven B2B markets.The ideal candidate understands long sales cycles, technical buyers, and multi-industry go-to-market strategies typical of industrial and manufacturing environments.Why Messer?Messer is the world's largest privately held industrial gases company and what we do matters because it is woven into every part of life, from the medical gases that patients rely on to the essential elements needed to safely and sustainably produce the goods our communities depend on.The true strength of Messer is our people-at every level and in every role.Join us and take pride in the impact you will make by providing solutions essential to our world and lives. Reach your highest potential at our stable, inclusive company with diverse opportunities in a growing industry, supported by people who care.Messer stands apart because we put what matters first, and you matter. Principal Responsibilities: Key ResponsibilitiesStrategic Marketing & Planning- Develop and implement comprehensive B2B marketing strategies aligned with company growth objectives. - Identify target markets, customer segments, and vertical industry opportunities. - Create annual and quarterly marketing plans, budgets, and performance targets. - Analyze market trends, customer insights, and competitor activity to guide positioning and messaging.Lead Generation & Demand Creation- Build and execute multi-channel demand generation programs including: - Digital marketing - Trade shows and industry events - Content marketing - Email campaigns - Partner with sales teams to develop qualified lead pipelines. - Implement and optimize marketing automation and CRM workflows. - Track and report marketing ROI and conversion metrics.Product & Technical Marketing- Translate technical product capabilities into clear value propositions. - Develop product launch strategies and supporting collateral. - Create case studies, white papers, technical datasheets, and sales tools. - Support pricing strategy and product positioning.Brand & Communications- Maintain consistent brand identity across all marketing channels. - Oversee website strategy, SEO/SEM initiatives, and digital presence. - Manage public relations, thought leadership, and industry partnerships. - Coordinate internal and external communications.Sales & Channel Alignment- Collaborate with sales leadership to support account-based marketing initiatives. - Using best practices, train sales teams on marketing tools, messaging, and campaign execution.Analytics & Performance Measurement- Establish KPIs and dashboards to evaluate marketing effectiveness. - Monitor customer acquisition costs, pipeline contribution, and campaign ROI. - Use data to continuously optimize marketing performance.Vendor & Project Management- Manage external agencies, freelancers, and marketing technology providers. - Oversee marketing budgets and resource allocation. - Ensure timely execution of campaigns and projects.Required Skills: - Experience marketing to multiple industry verticals strongly preferred - Demonstrated success supporting long and complex sales cycles - Strong understanding of industrial buying processes and technical audiences - Experience with marketing automation and CRM platforms - Proficiency in digital marketing, SEO/SEM, and analytics tools - Ability to develop technical market

Similar Jobs

Bulk Marketing Manager

Messer North America, Inc. • Bridgewater, NJ • 1h ago

Management & Administrative

1h ago

Go to Apply

Operations Manager

CVS Health • Bridgewater, NJ • 2h ago

Management & Administrative

We're building a world of health around every individual - shaping a more connected, convenient and compassionate health experience. At CVS Health®, you'll be surrounded by passionate colleagues who care deeply, innovate...

2h ago

Go to Apply

Sales and Service Technician

Bridgestone Americas • Orange, NJ • 4h ago

Management & Administrative

Company Overview Bridgestone Retail Operations (BSRO) is part of Bridgestone Americas and employs over 22,000 teammates in North America. BSRO operates more than 2,200 company-owned stores, including Firestone Complete A...

4h ago

Go to Apply

Customer Service - Self Storage Manager

Public Storage • Hillside, NJ • 17h ago

Management & Administrative

Company Description Public Storage is the self-storage industry leader and we are Hiring Now! Earn $18.00 Per Hour Our Benefits Total Rewards package available to our team: We work Flexible and Full-Time Schedules betwee...

17h ago

Go to Apply

Howmet Aerospace • Dover, NJ • 18h ago

Management & Administrative

Responsibilities Howmet Engines is a world-class producer of aero engine and industrial gas turbine components, including airfoils, rings, disks and forgings. We excel in vacuum melted superalloys, machining, performance...

18h ago

Go to Apply

Subscribe to get new jobs sent directly to you
(no charge, cancel anytime)

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.