Director, Marketing

Avania • United States, United States • 7h ago

Avania is hiring - Director, Marketing

Salary up to $175,000 + 15% bonus potential + benefits

The Director of Marketing is responsible for developing and executing Avania's global marketing strategy. This leader will elevate Avania's brand presence, strengthen market positioning, and build scalable marketing programs that support business development, thought leadership, and customer engagement.

The Director, Marketing role requires a strategic thinker with hands-on capability, strong leadership skills, and deep experience in B2B marketing within life sciences, medical technology, or CRO services

This position reports to the Chief Executive Officer and collaborates closely with Business Development, Clinical Development, Advisory Services, and Executive Leadership

Key Responsibilities:

Strategic Leadership:

Develop and implement a comprehensive global marketing strategy aligned with Avania's growth objectives.

Strengthen Avania's brand identity and ensure consistent messaging across all markets and channels.

Lead competitive and market analysis to identify opportunities, trends, and differentiation strategies.

Partner with executive leadership to shape long-term commercial strategy.

Demand Generation & Growth Marketing:

Build and manage multi-channel demand-generation programs to support lead creation and pipeline acceleration.

Oversee digital marketing, including website optimization, SEO/SEM, marketing automation, and analytics.

Develop targeted campaigns for key therapeutic areas, service lines, and geographic markets.

Identify areas where artificial intelligence tools can streamline and optimize demand generation and brand awareness.

Content, Communications & Thought Leadership

Lead the creation of high-quality content including white papers, case studies, webinars, presentations, and industry insights.

Manage corporate communications, PR, and media relations to enhance Avania's visibility.

Support subject-matter experts in developing thought leadership initiatives

Brand & Creative Management:

Ensure brand consistency across all internal and external materials.

Oversee creative development for campaigns, events, and digital assets.

Manage Avania's presence at conferences, trade shows, and industry events.

Team Leadership & Cross-Functional Collaboration:

Collaborate with Business Development to align marketing initiatives with sales goals.

Partner with Clinical Development and Advisory Services to highlight Avania's expertise and value proposition

Analytics & Performance Management:

Establish KPIs and dashboards to measure marketing effectiveness.

Use data-driven insights to refine strategies and optimize ROI.

Manage the global marketing budget and vendor relationships

Candidates who offer any combination of the skills, knowledge and experience listed below, are encouraged to apply for the role of Director, Marketing role. With our continued growth we are hiring talent to join us on our journey and grow with us.

Education:

Bachelor's degree in Marketing, Business, Life Sciences, or a related field. A Master's degree in Marketing or Business Administration is a plus.

Experience:

Minimum of 7-10 years of marketing experience, including at least 3-5 years in a leadership role within a Clinical Research Organization (CRO), MedTech/MedDevice, pharmaceutical, biotechnology, or healthcare services industry.

Proven track record of developing and executing successful marketing strategies that have driven business growth in a highly competitive environment.

Strong understanding of clinical trials, MedTech/MedDevice development and the CRO industry.

Skills & Competencies:

Exceptional written and verbal communication skills.

Expertise in digital marketing, including SEO, SEM, social media platforms, and email marketing.

Proficient in marketing automation tools, CRM software, and analytics platforms (Google Analytics, HubSpot, etc.).

Strong project management skills with the ability to handle multiple initiatives simultaneously.

Experience with lead generation, nurturing campaigns, and sales enablement strategies.

Ability to analyze and interpret marketing data to refine strategies and tactics.

Excellent interpersonal skills, with the ability to work collaboratively across departments.

Experience in managing budgets and driving cost-effective marketing initiatives.

Experience with branding and positioning in the MedTech clinical trials space.

Avania takes pride in being an equal opportunity employer. We consider qualified applicants without regard to race, color, religion, gender, national origin, age, sexual orientation, gender identity or expression, protected veteran status, disability/handicap status, or any other legally protected characteristic

LI-DNI

Avania

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